Social Medias Role In The Marketing Plan
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Social Medias Role In The Marketing Plan delivered to the South Hampton Roads Museums Forum on May 6, 2009 at the Ernie Morgan Environmental Center in Norfolk, VA.
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Social media are online communities where users can share content on specific topics. They differ in whether profiles are open or closed, the type and format of content allowed, and how integrated across platforms they are. The document provides tips on using social media like Twitter, blogs and forums to market a business, focusing on engagement, regular posting of valuable content, and measuring success through analytics. It also shares one company's experience using social media with limited resources to build their brand and customer base.
Tweeting 9-5: What a way to make a living.
Chrystie Corns is a social media marketing manager at WHERE.com. She spends her days researching competitors and customers, strategizing content, producing blogs, articles and multimedia, promoting content across social networks, and tracking engagement. Her goal is to drive more traffic to her company's website and sales funnel through an authentic social media presence.
Don't Wing It With Social Media
1) The document provides guidance for non-profits on developing an effective social media strategy, emphasizing the importance of understanding target audiences and inspiring meaningful engagement and action through compelling content.
2) It stresses the need to secure organizational buy-in, develop a detailed plan that integrates social media with other strategies, and go beyond just posting to actively engage followers.
3) The document also highlights measuring social media success through relevant metrics that track meaningful outcomes rather than just activities, and ensuring goals and resources are properly aligned.
Social Media - Take Your Marketing Strategy to the Next Level
This document discusses social media and inbound marketing. It outlines the benefits of using social media, including building relationships, managing reputation, generating ideas, and researching competitors. It provides tips for getting started with social media, such as setting up profiles, creating a customized strategy, being active, and avoiding common mistakes. The key message is that social media is an ongoing process, not an event, and it can help marketers listen and respond to customers.
10 Ways to Succeed in Social Media
Social media isn’t rocket science, but it is definitely a departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents.
So to help educate and enlighten those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here are my 10 ways to succeed in social media...
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Is Social Media Really for Your Small Business?
The document discusses whether social media is useful for small businesses. It notes that communication channels have become borderless due to changes in technology and media. While social media provides large potential audiences, a business needs a strategy to benefit. The CEO, Keith Parnell, advocates starting with blogging, then expanding to other platforms like Facebook and Twitter, while using automation and engagement to build a larger target market.
The Role of Public Relations in Today’s Business World
Keith Parnell is the CEO of JASE Group LLC, a public relations and creative advertising agency based in Norfolk, VA. He has nearly 30 years of experience in technology, marketing, and communications. JASE understands that effective communication requires crafting the right message for each specific audience and technology. They help clients communicate their brand through a variety of strategies, including blog posts, press releases, social media, email newsletters, and in-person events tailored to each client's needs.
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Creative Social Media Marketing Strategies
Topic: Creative Social Media Marketing Strategies
Date: June 7, 2010
Event: 2010 U.S. Army Museum Training Conference
Location: City Center Marriott Conference Center, Newport News, VA
Sponsors: PNC Mortgage, JASE Digital Media, Poco Productions
Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management.
Of the many social media marketing strategies we will cover are:
1. Know your audience:
* Demographics.
* Socialgraphics.
2. Know where your audience lives on the Internet:
* Blogs.
* LinkedIn.
* Facebook.
* Twitter.
* YouTube.
3. Have a social media marketing strategy for each socialgraphic human group - to - social media community.
4. Understand inbound marketing.
5. Understand search engine optimization.
6. Understand the art of lead generation and follow-on conversion.
7. Understand reputation management.
8. Build a brand strategy and an executional online plan.
9. Build a strategy around ‘blogging for business’.
10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing.
11. Build a strategy to push the correct type of content from your blog to the proper social media community.
12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.
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JASE Group, a full-service advertising and marketing agency, has signed a partnership agreement with Evonne Alison Creamer, Inc. to provide digital logo graphics design and video production services for Bzibee Realty. As part of the agreement, JASE will redesign the Bzibee Realty and Bzibee Media brands through new logo development and creative video spots. The partnership aims to enhance the Bzibee brand across digital platforms.
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JASE Group, a Norfolk-based social media and technology company, signed a partnership agreement with John Berger, Inc. to develop a website called NorfolkNavyHomes.com. The new website will provide information for incoming U.S. Navy families and promote John Berger, a real estate company. It is scheduled to launch in early 2009. The partnership will help John Berger connect with potential home buyers online and enhance its brand.
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JASE Group, a Norfolk-based social media marketing firm, signed a partnership agreement with the Central Virginia Amateur Softball Association to continue providing an online presence and further developing their brand and social media campaigns. Under the agreement, JASE will provide web hosting and consulting for CVASA's corporate identity and expand their social media presence on sites like YouTube, Facebook, and Twitter. More information on both organizations can be found on their websites.
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JASE Group, an information technology and marketing agency, has renewed its software engineering partnership with Tape Rental Library in Faber, Virginia. As part of the agreement, JASE will continue to provide requirements gathering, documentation, user testing, and software development for TRL's AudioQueue online portal, which allows subscribers to manage a queue of audio books. JASE has been providing these services for TRL's ASP.NET eCommerce system that uses a Microsoft SQL database and Reporting Services for over a decade.
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JASE Group, an advertising and marketing agency, has been named the agency of record for Carolyn Sulcer Travel. As part of the agreement, JASE Group will be responsible for Carolyn Sulcer Travel's online creative development, advertising, marketing initiatives with an emphasis on inbound marketing, and social media marketing. Carolyn Sulcer Travel sought to expand its online reach, and selected JASE Group due to its success with inbound marketing initiatives.
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JASE Group, a full-service advertising and marketing agency, has been named the agency of record for Concrete Concepts, a decorative concrete contractor based in Chesapeake, Virginia. As part of the agreement, JASE will handle all creative services, advertising, marketing initiatives, and online presences for Concrete Concepts. Both companies expressed excitement about the partnership and looking forward to working together to grow Concrete Concepts' brand in the Hampton Roads area.
Press Release: JASE Group Launches Norfolk Navy Homes.Com Portal
JASE Group, an advertising and marketing agency, partnered with John Berger Inc, a real estate company, to launch the NorfolkNavyHomes.com web portal. The portal aims to be a leading source of information for US Navy families moving to the Hampton Roads, VA area by providing housing and community information like home listings, relocation packages, and links to Navy services. It brings together Navy families and local real estate, utilities, and community activities. The partnership intends for the portal to be a one-stop-shop for Navy families relocating to Hampton Roads.
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JASE Group, a full-service advertising and marketing agency, has been named the agency of record for Ballyhoo Home Improvement in Virginia Beach, Virginia. As part of the agreement, JASE will be responsible for all creative and strategic brand development, advertising, marketing initiatives and online presences for Ballyhoo Home Improvement to help grow their business throughout Hampton Roads. Ballyhoo's owner said their workmanship is excellent and they need to get the word out to the community, while JASE's CEO said working with Ballyhoo to expose their brand to a greater audience will be an exciting venture.
2009 Merrytime Market Flyer
The 2009 Merrytime Market was a pre-holiday shopping bazaar held at the Virginia Beach Convention Center on October 31st and November 1st, featuring costume-wearing and trick-or-treating on October 31st from 3-5pm. Tickets for the event were $5 and could be purchased online or at the door.
Successful Social Media Marketing Campaign, 140 Characters at a Time
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How to Benefit from the Power of Google delivered by Kurt Noer to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
How to Monetize Your Blog
How to Monetize Your Blog delivered by Julie Maloney to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
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- 2. A quick poll, before we get started! Blogging Microblogging Vlogging Tagging Bookmarking Photo Sharing Video Sharing Livecasting Skype or IM Wiki RSS Social Networking Mashups Virtual Worlds Music Community