South Africa has a population of over 50 million people that is growing at 2% per year. Youth unemployment is very high at 48.2% for those aged 15-24. The average household spends around R95,183 per year on lifestyle costs like education and food. Key agricultural challenges include land reform and drought. Whatsyourprice (WYP) was created from a hackathon sponsored by DFID and RLabs to increase transparency in trade. It aims to be more than just a price checking app by adding educational and social features. WYP seeks a sustainable long-term business model and revenue streams through both business to consumer and consumer to consumer exchanges in areas like food, fashion, technology and airtime.

1.  SA’s Pop stat of 50, 586 767
+2% growth per year
 Youth Unemployment
(15-24) 48.2%
 Lifestyle costs
-Education
-Food (R95,183 per yr average
household spend in SA)
 Key Agriculture challenges
-Land Reform
-Drought
Challenges facing SA

2. Background WYP
WYP was created out of a
Hackathon / trade
transparency initiative
sponsored by the DFID &
RLabs

3. Profile of WYP

4. Competition

5.  29mil Mobile users in SA
 8.5mil internet users
 9.3mil Mxit users
 There are many Price checking apps on the
market(android & non featured)
• Social Responsibility/Enterprise/Educational
• Few downloadable content/social sharing
 What is our unique offering? MVP revisited
 Added BOOsters
Why WYP is not cant just be
price checking device
(viability)

6. Testing WYP
innovation

7. Perceived Competitors
 Long-term Revenue streams
Feasibility
B2B B2C C2B C2C
Desirability
Making app attractive and
user friendly across all
platforms
“An interdependent, New Market!”

8. Mobile App Website
Mxit Whatsyourprice.co.za
 Clear calls to actions
 Team Mascot
 Comment on pricing within specified
parameters Food/Fashion/Tech/Airtime
 Access Mula to purchase special deals
within listed categories
 Responsible trade of goods
(*imei/serial no)
 Bigger saves on group purchases (*Tag
friends into deals)
 Listed as a local Buyer/Seller(*better
terms)
 Educational feature video content
explaining complicated interest terms
 A budgeting tool to work out Interest
paid
 Gameification, reward buttons for
tracking purchases
 Social Sharing
 Educational content
 Allowing user to make informed
decisions on spending(*unsecured debt)
 Enhanced logo design & mascot
 Social sharing
*Facebook ,Twitter, Google+
 Updates on industry related events &
other social enterprises
 Groupon purchases for Deals
 Google Adwords/Analytics SEM SEO
 Infographic tool to illustrate spending
patterns over a period
Iterations

9.  Payoffs for the User
 Payoffs for WYP
 Payoffs for Business sector
 Payoffs for the Environment
Value added through
WYP