Marketing Sustainability to Businesses: Strategies & Tactics for Influencing ...Mike Walker
Objective: Share practical lessons for marketing energy efficiency and
sustainability initiatives to enterprises
Overview:
1. Common mistakes we make when trying to "sell" sustainability
2. Behavioral science on motivating action
Here are seven stories about apartment market and investment trends in the Puget Sound region. This is a summary of our presentation on Wednesday to the Rental Housing Association of Puget Sound at their annual Spring Workshop. Fasten your seatbelt. That presentation was 70 minutes but we'll whisk you through the key points in this 8 minute video.
Marketing Sustainability to Businesses: Strategies & Tactics for Influencing ...Mike Walker
Objective: Share practical lessons for marketing energy efficiency and
sustainability initiatives to enterprises
Overview:
1. Common mistakes we make when trying to "sell" sustainability
2. Behavioral science on motivating action
Here are seven stories about apartment market and investment trends in the Puget Sound region. This is a summary of our presentation on Wednesday to the Rental Housing Association of Puget Sound at their annual Spring Workshop. Fasten your seatbelt. That presentation was 70 minutes but we'll whisk you through the key points in this 8 minute video.
Dolf Dunn analyzes the events that took place in the market for the first half of 2012. Hear his ideas on how those events, and others, may unfold and possibly impact the remainder of the year.
MIT Real Estate - CRE commentary - Nov 2009Justin Hu
MIT commercial property price index posts first increase in over a year
-MIT Center for Real Estate’s gauge rises 4.4 percent in third quarter as more signs of a
market bottom appear.
Dolf Dunn analyzes the events that took place in the market for the first half of 2012. Hear his ideas on how those events, and others, may unfold and possibly impact the remainder of the year.
MIT Real Estate - CRE commentary - Nov 2009Justin Hu
MIT commercial property price index posts first increase in over a year
-MIT Center for Real Estate’s gauge rises 4.4 percent in third quarter as more signs of a
market bottom appear.
Similar to Is 3G a Dog or a Demon - Hints from 7 years of 3G Hype in Asia (20)
Case studies of how some robotics startups from the HAX portfolio managed to finance their first stages, get to market and scale. Talk given at R18 Conference in Odense, Denmark in September 2018.
"Cultural Awareness" will help work globally, save your marriage and get deliveries on time.
This talk refers "culture codes" and the eponymous book by Clotaire Rapaille, as well as Samuel Huntington's "Clash of Civilizations" world model.
What is your Startup Ecosystem OS?
What is your cultural OS?
Can you upgrade them?
Talk given in New Delhi, Bangalore and Mumbai on January 2013 for the World Startup Report.
The world is being redefined beyond frontiers by digital civilizations, and games are at the forefront of it. Talk given via Skype at Bitspiration in Poland on June 2012.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Is 3G a Dog or a Demon - Hints from 7 years of 3G Hype in Asia
1. Is 3G a DOG or a DEMON?
Learning from 7 years of 3G spin in Asia
Benjamin Joffe, CEO | +8* | www.plus8star.com
Mobility World Congress | Beijing | November 2008
18. We are sorry for telecom operators
who made the mistake of 3G,
but it’s not our fault!
Martin Varsavsky
CEO, FON
(world’s largest WiFi network operator)
19. For operators, 3G is essentially a
waste of money.
Unfortunately, there is no
coming back
Top executive at one of the most innovative European Telecom operators
(Very familiar with Asian markets)
37. KDDI Mobile Music | Direct Effect
100 million songs
Total = 300 million USD
KDDI = 30 million USD
38. KDDI Mobile Music | Indirect Effect
#1
Monthly growth index
1.50
New subs share /
Market share Ring songs
December 2002 Full Song Downloads
November 2004
1.00
0.50
0.00
Nov-01
Nov-02
Nov-03
Nov-04
Nov-05
Nov-06
May-01
May-02
May-03
May-04
May-05
May-06
Aug-01
Feb-02
Aug-02
Feb-03
Aug-03
Feb-04
Aug-04
Feb-05
Aug-05
Feb-06
Aug-06
-0.50
Source: Telecommunications Carriers Association, 2007
39. KDDI Mobile Music | Indirect Effect
#1
x2 new subscribers
KDDI = +400 million USD / YEAR
40. KDDI Mobile Music | Indirect Effect
#2
Data ARPU boost
KDDI = +800 million USD / YEAR
41. TOTAL
Content Providers = 270 million USD
KDDI Content Fee = 30 million USD
KDDI New Subs = 400 million USD
KDDI ARPU Boost = 800 million USD
TOTAL KDDI = 1.2 billion USD / YEAR
88. Mobile Service Trends: Japan
Mobile TV service “One Seg”
Twist screen
with data menu overlay
Decorated and animated mobile
Internet browsing (left)
messaging
89. Mobile Service Trends: Korea
Mobile TV Mobile web browsing service
Video phone call Mobile widget
99. There are more ideas
outside your country
than inside
Tom Kelley
CEO, IDEO
The 10 faces of Innovation
100. “Innovation Arbitrage”
• About us
– +8* | Plus Eight Star is the leading cross-market and cross-cultural consultancy in Asia.
– We provide local expertise & global perspective on mobile and Internet innovation from
China, Japan and South Korea to add value to and accelerate the development of our
clients’ businesses.
• Our services
– Analysis of proven best practices and business models from Asia
– Other services: executive study trips, market entry strategy, M&A advisory, partners
identification, negotiation support.
• Founder & CEO: Benjamin Joffe
– 9 years experience with mobile & Internet in Asia
– Selected among “China’s Top 100 mobile industry influencers” in 2007
– Regular speaker at events on mobile and Internet in Asia
– Fluent in English, Japanese, French with working knowledge of Mandarin, Korean and
Spanish
101. Selected References
• Adidas | E-commerce strategy for China, Japan & Korea
• Bouygues Telecom | Cases studies of leading Asian Web 2.0 services
and virtual worlds
• Deutsche Telekom / T-Online | Benchmark of Korean mobile & Internet
convergence strategies
• Hemisphere | Analysis of mobile marketing best practices in Japan and
South Korea (Hemisphere is a leading digital advertising agency),
analysis of leading social platforms (SNS, virtual worlds, online games).
• Microsoft | Analysis of Japan’s key players and market catalysts for
mobile commerce market positioning in China
• DeNA | Case studies of the best practices of leading social networks in
China and South Korea (DeNA operates Mobile Game Town, Japan’s
leading mobile SNS service)
• China Mobile | Benchmark of Korean leading online communities
• Sands Capital Management | Evaluation of China’s investment
opportunities in social networks in China
102. Social Work
• Mobile Monday
– Founder of the Mobile Monday forum in Beijing since 2006 (3,000+
members, 23 events, over 80 presentations).
• Media
– Monthly column on Asian innovation for Asian Business Leaders (one of
the leading Chinese business magazines), numerous interviews in
international media.
• Events
– Regular keynote speaker and moderator at Internet, Telecom, Media and
Investment events
e.g. ITU Asia, Asia Venture Capital Forum, China Mobility International Summit,
O’Reilly’s Graphing Social Patterns, Red Herring Asia, Media 08 Conference,
Wireless Developer Forum, Open Web Asia, XMediaLab, Mobile Monday Global
Summit, etc.)