1. The Iron Man franchise is aimed at people of all ages. They make toys to target children and
comics aimed at different ages of people, these can also be collectables. They even make
collectable figures of Iron Man characters, these are collected by older people and can be
worth something years from now. This is how film producers target their audience and how
they also make a lot of money out of synergies.
Synopsis
Iron Man starts at a new year’s party in 1999 where he meets a scientist Maya Hansen who
makes treatment that allows people to recover from crippling injuries. Aldrich Killian a
disabled scientist who offers Tony a place in his company, but he rejects the offer. Years
later after the alien invasion in New York tony starts to have panic attacks, to help him he
builds dozens of iron man suits, but this starts to create friction with his girlfriend Pepper
Potts. Around the same time a series of bombing by the terrorist known as the Mandarin,
reporters surround Tony Stark’s car and asks him what he’s going to do about the attacks he
threats the Mandarin. Tony Stark finds himself under threat from a terrorist organisation
after telling the terrorist where he lives to the reporters. He is attacked in his own home
which causes him to go Tennessee repair his suit and prepare for revenge. He teams up with
a 10 year old boy who befriends him after he finds tony and his iron man suit in his garage.
He is captured by the mandarin who is actually Aldrich Killian, he has also kidnapped Pepper
and is using her to try out his Extremis on her to gain Tony’s aid in helping fix the Extremis
flaws. After a long battle with Aldrich and his weapons of people he has created pepper kills
him. At the end of the film Tony Stark destroys all of his iron man suits as a sign of devotion
to Pepper, he also gets the shrapnel embedded near his heart and throws it into the ocean
from the rubble where his house once was.
Star Theory
The film stars Robert Downey Jr and Gwyneth Paltrowwho are well known and have been in
a lot of films and are popular actors/actresses. Robert Downey jr has been in films such as
Sherlock Holmes (the film) which was a popular film, this would of made people who saw
him act in this film go and see Iron Man because he’s in it. This also brings people from
different genres of film to watch another genre because of they like the actors/actresses
who star in the films. If a person likes action films they will be drawn to Iron Man because
it’s an action packed film and it will draw the person in. If a person likes video games they
will like the style in which iron man is filmed and edited because in some parts it looks like a
game with the way it’s been edited, so this will draw them in and make them watch the film.

2. Target Audience
The main target audience of Iron Man 3 is aimed at men 14 and upwards, though people
who are younger and females may like the film its main audience is males. This is because
there is a lot of action and technology in the film that would appeal more to men then it
would to woman. Older people and woman with children might go to see the film, but these
are the people they target to buy the toys, costumes and clothes for their children and other
types of synergies. The genre of this film is Action/Fantasy/Superheroes it was produced in
2013 and released in the UK on the 25th
April 2013. Shane black directed the film and Kevin
Feige produced it. Walt Disney Motion Pictures distributed the film. The budget was $200
million and it made $1,179,951,000 in box office takings.
Iron Man 3 is marketed in many ways, when watching TV you will see trailers for the film
showing the release date. When you go on social networking sites they will have banners
advertising the release of the film for example when you click on a video on YouTube before
the video plays it will play a trailer of iron man, and when you go on Facebook it will have
banners of the film being advertised. In the cinema new film releases come on before the
actually film is played. In magazines they have small articles of Iron Man 3 reviews from
people who have already seen it, this normally gets mixed reviews and opinions but gives
you an idea of what to expect and how good the film really is. Also magazines do articles
interviewing the cast members and they ask the actors/actresses for example Robert
Downey Jr what the viewers should expect to see in the film and the plot by them. The
official web pages for Iron Man 3 project the film in a good light and make the movie more
appealing making you want to go and see it. Word of mouth also helps the film as if your
friend tells you the film was amazing it will make you want to go and see the film but it can
also be bad as they might say it was a waste of time therefore putting you off the film.

3. Here are some different types of synergies that are aimed at different age groups. For
example the comics can be for any age and can be collectables whereas the toys and
costumes are aged at younger children.
Anchorage
Anchorage is where when you see a movie poster or product you automatically know who it
is and what it’s about. For example if you see the red metal suit on a poster you know
straight away its iron man. Also seeing the red square with the white writing lets you know
its marvel because it’s iconic and well known, giving the audience high expectations of the
film.
Research Methods
Theproducer uses a lot of research methods to target the audience.They use Pre-production
research for this they have to carry out secondary research into location, Read the script in
order to find the location which best suits each scene. Find out the culture and beliefs of
foreign countries they are filming in because the actors from there might need to have
certain times of the day off to pray or for example if they film in Spain they need to know
the hours of when they go off to have a siesta. They will also have a location manager to
research the cultures in different countries. They need to carry out checks for Healthy and
safety. They do Primary research which they carry out by doing focus groups,
Questionnaires, interviews aboutthe genre, the cast and who will play each role, the story

4. and narrative and special effects. They do this to find out what the public wants to see and
what they want to see in it.
Qualitative researches to find out why we like and don’t like things we see in films and why
that is. Quantitative research for statistics are found for example 50% like it 50% don’t.Post
production research consists of Post production test screening where they get a 100 people
of different ages and gender to watch a preview the first cut of the film. After they watch
the film they will be given a questionnaire to find out what they liked and what they didn’t,
this will then help with that they need to add or change. With this they will find out what
was good and what was bad so they know what to add and change. Responses will be used
in marketing. They will also release the song used in the film to promote the film.
http://www.youtube.com/watch?v=Ke1Y3P9D0Bc
The official Iron Man Trailer is about tony stark finding himself under attack from a terrorist.
It’s edited in fast cut to show the action and to make it more interesting and shows there’s a
lot going on in the film. Red and Gold is featured throughout the trailer to show its iron
man. This is also anchoring the audience as when they watch the trailer or see a clip of it
they automatically know its Iron Man and draws them in and makes them watch it. You see
a lot of a man with long hair and beard telling you this is the bad guy in the film. The trailer
kind of looks like a game trailer as its very action packed and involves a lot of explosions and
action scenes. It also features a lot of technology, flash cars and nice locations which draws
men in because they like that kind of thing and its aimed at them to make them watch it.
Tony stark with his collection of iron man suits
he has built.

5. Shows that it’s a marvel film based on the comics so
you know its going to be good cause Marvel films and comics always are.
lots of explosions and action scenes.
Nice locations.

6. These colours indicate that its Iron
Man without having to actually say
its iron man.
The poster doesn’t really need to
show or say anything other than
having the iron man costumes on
the page as everyone knows its iron
man and it will be a good film.
Even though the marvel logo is small
just seeing the white text on a red
background automatically tells you
its marvel