The document provides an analysis of the interactive menu for the film Toy Story 3. It summarizes that the menu features animated interactions between the toy characters from the film against a bright, child-friendly background. Clips from the film play on either side of the menu. When a character is selected, it leads to another menu where the toys continue to interact in a funny, silly manner, suggesting the comedic tone of the film. The toys are created through CGI with bright, vivid colors that stand out, and their movements are smooth and realistic looking. Technical details note the video format is 1.85:1 aspect ratio and 25 frames per second.

1. Salford City College
Eccles Centre
Creative Media Production
1
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Interactive Menu (Toy Story 3)
Brief description:
What do you see?
The toy story 3 menu features all the characters from the film, they interact and speak and
play around. On both sides of the menu you see clips from the film, Each time you click on one
it takes you to another menu where the characters interact. The back ground is childish and
bright because the film is about toys. Some of the toys act silly and do things that make you
laugh, this suggests the film is going to be funny. The white board with the DVD menu on is set
at the back of the screen which shows that it isn’t the centre of attention and the toys are.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
The toy story characters are made from CGI. The colours which are used are very bright and
colour which stands out.

2. Salford City College
Eccles Centre
Creative Media Production
2
Motion Graphics and Video Compositing Unit 64
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
The movement of the toys are smooth and looks realistic and stands out.
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
The aspect ratio is 1.85:1. Frame rate 25 FPS.