The document summarizes an interactive menu scene from the movie Shrek. It describes the characters talking and promoting different menu options like playing the movie or special features. Techniques used include animation, visual effects, and color rendering to create the CGI characters. The menu is kept simple without advanced techniques, and the video format is 360p with a 1.85:1 screen ratio and 24 frames per second.

1. Salford City College
Eccles Centre
Creative Media Production
1
Use of text:
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Interactive Menu (Shrek)
Brief description:
What do you see?
I see the characters from Shrek talking to each other, they do this for the whole 1 minute of
the clip saying what you should choose.The colours they have used (green and blue) stand out
and catch your eye. You have a number of different options to choose from like Play movie,
Subtitles, Special Features, Scene select and others. The main characters are at the top of the
screen, and donkey is in the middle which makes you focus on him more than the others.
Techniques used:
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
The characters from shrek are all made with CGI. In the clip there is no back ground movement
the characters only move. The colour green is used a lot as that’s what symbolises the ogre.
Advanced techniques:
Blur, Sharpen, Distortion, Rotation, Opacity
Nothing is used as its just kept simple and easy to use.

2. Salford City College
Eccles Centre
Creative Media Production
2
Motion Graphics and Video Compositing Unit 64
Technical comments:
Video Format, Screen Ratio, Resolution,
Frame rate, Compression
The video format for shrek is 360p. Screen ratio 1.85:1. The frame rate is 24 frames per
second.