Iron Man 3 was produced by Kevin Feige and directed by Shane Black. It follows Tony Stark/Iron Man as he deals with panic attacks after the events of The Avengers. As a new villain emerges, Tony must overcome his doubts and save the day once more. The film's target audience is males aged 16-25, as it features action, technology, and humor they will enjoy. It was very successful, grossing over $1 billion against a $200 million budget due to extensive marketing that generated hype through pictures from the set and large eye-catching advertisements.