The document provides information about film directors and their careers gathered from various online sources. Some key details include:
- The average director earns around $92,000 per year or $44.34 per hour.
- The longest directed film is "Logistics" which runs for 857 hours.
- The oldest film director was born in 1913 and worked until age 103.
- The highest grossing film directed by Victor Fleming is "Gone with the Wind" which made $3.44 billion.
The document provides information about film directors. It begins with some key facts - in 2016, the average director's salary in the US was $70,950 and there were 123,000 people employed as directors in 2014. Most directors begin their careers in motion pictures or film. The document then discusses what directors do, including creatively translating scripts into visuals and sounds on screen. It also notes some top Hollywood directors and compares salaries of directors in the UK (£19,000-£68,000) to those in Hollywood ($750,000-$1.5 million). Gender composition at 20th Century Fox showed 58% of directors were male and 32% female.
The document provides information about the role of a director of photography (DP). Key points include:
1. DPs manage all aspects of filming including equipment, location scouting, and camera setups.
2. They work closely with the director to achieve the desired visual style and with camera crews to operate equipment.
3. The job requires long hours, including evenings and weekends, and experience working up through roles like camera assistant.
4. Pay can be up to £60,000 per production and between £50,000 to £300,000 annually, with much of the work being freelance. DPs also get to travel worldwide.
Irn-Bru is Scotland's most popular soft drink and the third most popular in England. As a director of photography, one would be responsible for managing all camera-related aspects of film production including equipment, setups, techniques, and ensuring the visual style matches the director's vision. The role requires long hours, worldwide travel, and a portfolio of past work before being eligible for high-paying freelance positions earning between £50,000-300,000 annually.
The document discusses several energy drink advertisements and product designs. It analyzes how each brand uses color schemes, imagery, slogans and other design elements to appeal to customers. The Irn-Bru, Red Bull, Monster, Lucozade and Powerade ads each use humor, extreme sports, catchy phrases or football references to promote their drinks. The product designs similarly emphasize consistent branding while varying colors and graphics to identify different flavors. Overall, the document examines how these energy drink companies employ visual marketing strategies to attract customers.
Irn bru pro forma oliver keppie finishedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of £35,207, though some earn up to £63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
X-Y Syndrome is a vocal disorder caused by speaking or singing outside one's normal vocal range, which can lead to vocal fatigue and dysphonia. It commonly affects those with low voices or poor breath and vocal control. Treatment involves voice therapy with a speech language pathologist.
This document provides an overview and analysis of the energy drink Red Bull. It discusses Red Bull's target market of young adventurous males aged 16-29. It describes Red Bull's logo featuring two bulls, and its signature blue and silver can design. The document analyzes Red Bull's marketing strategy of sponsoring extreme sports and Formula 1 racing. It also summarizes Red Bull's website focus on extreme sports over the drink itself.
The document is a quiz with multiple choice and fill-in-the-blank questions covering topics like famous people, companies, products, and their slogans and taglines. Some questions require identifying logos, places, or people from images provided. The quiz tests knowledge in areas of business, history, culture and current events.
The document provides information about film directors. It begins with some key facts - in 2016, the average director's salary in the US was $70,950 and there were 123,000 people employed as directors in 2014. Most directors begin their careers in motion pictures or film. The document then discusses what directors do, including creatively translating scripts into visuals and sounds on screen. It also notes some top Hollywood directors and compares salaries of directors in the UK (£19,000-£68,000) to those in Hollywood ($750,000-$1.5 million). Gender composition at 20th Century Fox showed 58% of directors were male and 32% female.
The document provides information about the role of a director of photography (DP). Key points include:
1. DPs manage all aspects of filming including equipment, location scouting, and camera setups.
2. They work closely with the director to achieve the desired visual style and with camera crews to operate equipment.
3. The job requires long hours, including evenings and weekends, and experience working up through roles like camera assistant.
4. Pay can be up to £60,000 per production and between £50,000 to £300,000 annually, with much of the work being freelance. DPs also get to travel worldwide.
Irn-Bru is Scotland's most popular soft drink and the third most popular in England. As a director of photography, one would be responsible for managing all camera-related aspects of film production including equipment, setups, techniques, and ensuring the visual style matches the director's vision. The role requires long hours, worldwide travel, and a portfolio of past work before being eligible for high-paying freelance positions earning between £50,000-300,000 annually.
The document discusses several energy drink advertisements and product designs. It analyzes how each brand uses color schemes, imagery, slogans and other design elements to appeal to customers. The Irn-Bru, Red Bull, Monster, Lucozade and Powerade ads each use humor, extreme sports, catchy phrases or football references to promote their drinks. The product designs similarly emphasize consistent branding while varying colors and graphics to identify different flavors. Overall, the document examines how these energy drink companies employ visual marketing strategies to attract customers.
Irn bru pro forma oliver keppie finishedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of £35,207, though some earn up to £63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
X-Y Syndrome is a vocal disorder caused by speaking or singing outside one's normal vocal range, which can lead to vocal fatigue and dysphonia. It commonly affects those with low voices or poor breath and vocal control. Treatment involves voice therapy with a speech language pathologist.
This document provides an overview and analysis of the energy drink Red Bull. It discusses Red Bull's target market of young adventurous males aged 16-29. It describes Red Bull's logo featuring two bulls, and its signature blue and silver can design. The document analyzes Red Bull's marketing strategy of sponsoring extreme sports and Formula 1 racing. It also summarizes Red Bull's website focus on extreme sports over the drink itself.
The document is a quiz with multiple choice and fill-in-the-blank questions covering topics like famous people, companies, products, and their slogans and taglines. Some questions require identifying logos, places, or people from images provided. The quiz tests knowledge in areas of business, history, culture and current events.
Kenneth Cole seeks to maintain its positioning as an affordable luxury brand for young urban consumers through socially conscious marketing and philanthropic initiatives. It operates multiple clothing and accessory lines at different price points. Kenneth Cole reinforces its brand through advertising that addresses social issues and supports charities. To maintain its position, it must continue engaging younger customers through online content and events while focusing on lifestyle changes.
The document provides details on various ideas for marketing Irn Bru, a Scottish soft drink, using a Wild West theme. It includes plans and drafts for a retro-style advergame where a cowboy collects Irn Bru cans, a print ad featuring Wild West props and references to an iconic movie quote, and a TV ad depicting a quick draw duel resolved by one man drinking Irn Bru. Accompanying materials include mood boards, planning documents, and links to the finished creative works of an advergame, poster, and TV commercial developed around this Wild West concept for promoting Irn Bru.
The document discusses ideas for special effects and visual effects advertisements for Irn Bru, a Scottish soft drink. It includes ideas for a print ad that parodies propaganda posters, a retro 8-bit video game advergame where a Scottish character collects Irn Bru cans, and a TV ad that spoofs action movies where drinking Irn Bru gives the character special abilities to fight enemies or withstand bullets. It also describes a group idea for a Western-themed TV ad where one character drinks Irn Bru and becomes bulletproof during a duel.
The document provides information on the logos of several major brands including Puma, Armani, Starbucks, Walmart, YouTube, and Ford. It discusses the origins and evolution of each company's logo over time. Key details include that Puma was founded in 1948 after the split of the Dassler brothers' shoe company, the Armani logo varies for each sub-label but features a curved "G" and "A", and Starbucks' logo maintains its history and tradition while keeping a simple yet stylish design.
An editor works closely with the film director to lead a team in editing films and videos, requiring creativity in pacing, storytelling, and handling pressure. Editors need experience with editing software, a bachelor's degree, and the ability to organize complex projects while following guidelines. The average salary for an editor ranges from £18,000 for entry-level to £45,000 for highly experienced editors.
This document appears to be a quiz about food and lifestyle topics. It provides the rules for a 24 question quiz, with questions ranging from identifying popular foods, their origins and innovations (e.g. Caesar salad, Ferrero Rocher), to connecting images to their meanings (e.g. margarita, deerstalker hat). The questions cover a wide variety of cuisine from around the world and throughout history.
The Business Quiz (Finals)- NSIT Quiz Fest 2013nsitqc
The document provides details about a business quiz finals event hosted by NSIT Quiz Fest in 2013. It includes pointers and guidelines for the quiz, as well as questions and answers on various topics related to business, brands, and companies. The questions cover subjects like the inventor of the Pringles can and tubular packaging, Amazon's pricing strategy for Kindle, and arm wrestling contests between CEOs.
Freehand Profit is a Los Angeles based artist who creates custom masks from sneakers to explore issues of identity, consumerism, and modern culture. This issue of Shoez magazine features Freehand Profit's custom Air Jordan 3 mask, as well as articles on a 1970 Chevelle SS with custom paint and rims, the re-release of the Nike Air Max 95 in Bright Crimson, and New Balance's continued success with the 574 model. The magazine also includes features on custom motorcycles by John Shope and cars sponsored by Forgiato wheels.
For his FMP project, the author plans to create and market a streetwear product line including shoes, hoodies, jumpers and t-shirts. He is passionate about streetwear and influenced by brands like Supreme and Yeezy. Supreme is known for limited releases and collaborations that drive hype. Iconic Supreme pieces include box logo hoodies and photo tees. Yeezy shoes in models like 350s and 700s are staples of streetwear. Kanye West's Yeezy brand with Adidas has grown more accessible but remains popular.
Pepsi was created in 1893 and has historically competed against Coca-Cola through sports sponsorships and celebrity endorsements. Both companies prominently feature their products in advertisements through different themes - Pepsi focuses on athletic performances while Coke tells stories about the feeling of drinking their product. While Pepsi's taglines have changed, Coke prefers consistent slogans like "Taste the Feeling." The companies also have distinct branding styles, with Pepsi using cool blue tones and simple fonts versus Coke's memorable red and white script logo.
The document contains questions and responses related to pop culture trivia. It asks the reader to identify movies, books, games, companies and other media based on clues provided in the questions. The questions cover topics like graphic novels, movies, music videos, memes, board games and more. The responses identify the answers to the trivia questions in 1-3 short sentences or words.
This document appears to be a sports marketing quiz with 20 multiple choice questions about brands, sponsorships, and other topics in sports business. Some of the questions identify major brands like Nike and their "Curse of Nike" phenomenon. Other questions ask about specific sponsorships, tournaments, campaigns and branding deals across cricket, football/soccer, and other sports. The document provides the questions along with the corresponding answers at the end.
Hollister Co. is an American lifestyle brand owned by Abercrombie & Fitch that targets consumers aged 14-18. The stores are designed to look like vintage beach shacks and play loud alternative rock music. Originally opening in 2000 in Ohio, Hollister is known for its clothing, fragrances, and body care products that help capture the laidback Southern California lifestyle.
1. Irn-Bru is Scotland's second most popular drink after whisky and has been produced since 1901.
2. Only three people know the secret recipe for Irn-Bru.
3. Irn-Bru has had various advertising campaigns over the years, with some more successful than others, and remains the top-selling soft drink in Scotland.
Hollister targets teens aged 14-18 with a vintage, beach-inspired style. They create an immersive shopping experience through theatrical store designs resembling vintage surf shops. While this unique brand image and shopping experience have proven successful, Hollister also faces threats from cheaper competitors and risks brand fatigue if their conceptual story and products do not continue to evolve.
Camera operators earn an average annual salary of $41,600. While some technical training is preferred, employers value practical experience more. Skills needed include proficiency with cameras and lenses, patience, teamwork, communication, and physical coordination. Salaries vary significantly, with the top 10% earning over $74,870 per year and the bottom 10% under $18,800 annually. NFL camera operators can earn up to $150,000 annually from major networks.
Irn-Bru is a carbonated soft drink produced in Scotland. It is Scotland's second most popular soft drink behind Coca-Cola. Innovative marketing campaigns have helped Irn-Bru maintain its number one spot in Scotland against global brands. Primary research through surveys and interviews found that while the color does not put people off, most prefer the original version to sugar-free or Xtra varieties. The target audience appears to be teenagers in Scotland, though awareness exists elsewhere. Improving advertising visibility outside of Scotland was suggested.
The document provides background information on Irn-Bru, a popular Scottish soft drink brand. It details the origins of Irn-Bru dating back to 1875 when Robert Barr started producing aerated waters in Falkirk. It then outlines the history of the brand as it expanded across Scotland in the late 19th century and discusses the development of the unique Irn-Bru flavor profile and the change of its name from Iron Brew to Irn-Bru in 1946.
- Help with set up and pack down
- Hold reflectors/flags
- Help with camera moves
- Help with lighting set up
Director:
- Call shots
- Direct actors
- Direct camera operator
- Direct lighting crew
- Direct sound crew
Camera Operator:
- Operate main camera
- Follow shot list
- Hit marks/shots on time
Sound Recordist:
- Record dialogue
- Record sound effects
- Monitor levels
Gaffer:
- Set up lighting rig
- Focus/adjust lights
- Grip equipment
Props Master:
- Source props
- Manage props on set
- Replace as needed
Make Up Artist:
-
- The document provides information about Irn-Bru, a popular soft drink brand in Scotland.
- It traces the history of Irn-Bru from its origins in the 19th century as a family cork cutting business that expanded into soft drinks, to its current branding as Irn-Bru rather than the original name of Iron Brew.
- The document discusses how Irn-Bru has actively promoted itself over the years through advertising campaigns featuring athletes, eccentric characters, and parodies of popular media.
- The document provides information about Irn-Bru, a popular soft drink brand in Scotland.
- It traces the history of Irn-Bru from its origins in the 19th century as a family cork cutting business that expanded into soft drinks, to its current branding as Irn-Bru rather than the original name of Iron Brew.
- The document discusses how Irn-Bru has actively promoted itself over the years through advertising campaigns featuring athletes, eccentric characters, and parodies of popular media.
The man will be a Scottish warrior who has just won an epic battle. He is wearing face paint and a kilt. He raises his sword in victory but is parched. He reaches for an Irn-Bru and says "Nothing refreshes like an Irn-Bru!" before taking a refreshing swig. In the background, his fellow clansmen cheer on his triumphant victory.
The print shows the victorious warrior holding his sword aloft while grasping an Irn-Bru bottle in his other hand. The slogan reads "Irn-Bru - The Warrior's Refreshment".
The advergame pits the warrior against increasingly difficult levels of pixelated enemies that must be defeated in battle
Kenneth Cole seeks to maintain its positioning as an affordable luxury brand for young urban consumers through socially conscious marketing and philanthropic initiatives. It operates multiple clothing and accessory lines at different price points. Kenneth Cole reinforces its brand through advertising that addresses social issues and supports charities. To maintain its position, it must continue engaging younger customers through online content and events while focusing on lifestyle changes.
The document provides details on various ideas for marketing Irn Bru, a Scottish soft drink, using a Wild West theme. It includes plans and drafts for a retro-style advergame where a cowboy collects Irn Bru cans, a print ad featuring Wild West props and references to an iconic movie quote, and a TV ad depicting a quick draw duel resolved by one man drinking Irn Bru. Accompanying materials include mood boards, planning documents, and links to the finished creative works of an advergame, poster, and TV commercial developed around this Wild West concept for promoting Irn Bru.
The document discusses ideas for special effects and visual effects advertisements for Irn Bru, a Scottish soft drink. It includes ideas for a print ad that parodies propaganda posters, a retro 8-bit video game advergame where a Scottish character collects Irn Bru cans, and a TV ad that spoofs action movies where drinking Irn Bru gives the character special abilities to fight enemies or withstand bullets. It also describes a group idea for a Western-themed TV ad where one character drinks Irn Bru and becomes bulletproof during a duel.
The document provides information on the logos of several major brands including Puma, Armani, Starbucks, Walmart, YouTube, and Ford. It discusses the origins and evolution of each company's logo over time. Key details include that Puma was founded in 1948 after the split of the Dassler brothers' shoe company, the Armani logo varies for each sub-label but features a curved "G" and "A", and Starbucks' logo maintains its history and tradition while keeping a simple yet stylish design.
An editor works closely with the film director to lead a team in editing films and videos, requiring creativity in pacing, storytelling, and handling pressure. Editors need experience with editing software, a bachelor's degree, and the ability to organize complex projects while following guidelines. The average salary for an editor ranges from £18,000 for entry-level to £45,000 for highly experienced editors.
This document appears to be a quiz about food and lifestyle topics. It provides the rules for a 24 question quiz, with questions ranging from identifying popular foods, their origins and innovations (e.g. Caesar salad, Ferrero Rocher), to connecting images to their meanings (e.g. margarita, deerstalker hat). The questions cover a wide variety of cuisine from around the world and throughout history.
The Business Quiz (Finals)- NSIT Quiz Fest 2013nsitqc
The document provides details about a business quiz finals event hosted by NSIT Quiz Fest in 2013. It includes pointers and guidelines for the quiz, as well as questions and answers on various topics related to business, brands, and companies. The questions cover subjects like the inventor of the Pringles can and tubular packaging, Amazon's pricing strategy for Kindle, and arm wrestling contests between CEOs.
Freehand Profit is a Los Angeles based artist who creates custom masks from sneakers to explore issues of identity, consumerism, and modern culture. This issue of Shoez magazine features Freehand Profit's custom Air Jordan 3 mask, as well as articles on a 1970 Chevelle SS with custom paint and rims, the re-release of the Nike Air Max 95 in Bright Crimson, and New Balance's continued success with the 574 model. The magazine also includes features on custom motorcycles by John Shope and cars sponsored by Forgiato wheels.
For his FMP project, the author plans to create and market a streetwear product line including shoes, hoodies, jumpers and t-shirts. He is passionate about streetwear and influenced by brands like Supreme and Yeezy. Supreme is known for limited releases and collaborations that drive hype. Iconic Supreme pieces include box logo hoodies and photo tees. Yeezy shoes in models like 350s and 700s are staples of streetwear. Kanye West's Yeezy brand with Adidas has grown more accessible but remains popular.
Pepsi was created in 1893 and has historically competed against Coca-Cola through sports sponsorships and celebrity endorsements. Both companies prominently feature their products in advertisements through different themes - Pepsi focuses on athletic performances while Coke tells stories about the feeling of drinking their product. While Pepsi's taglines have changed, Coke prefers consistent slogans like "Taste the Feeling." The companies also have distinct branding styles, with Pepsi using cool blue tones and simple fonts versus Coke's memorable red and white script logo.
The document contains questions and responses related to pop culture trivia. It asks the reader to identify movies, books, games, companies and other media based on clues provided in the questions. The questions cover topics like graphic novels, movies, music videos, memes, board games and more. The responses identify the answers to the trivia questions in 1-3 short sentences or words.
This document appears to be a sports marketing quiz with 20 multiple choice questions about brands, sponsorships, and other topics in sports business. Some of the questions identify major brands like Nike and their "Curse of Nike" phenomenon. Other questions ask about specific sponsorships, tournaments, campaigns and branding deals across cricket, football/soccer, and other sports. The document provides the questions along with the corresponding answers at the end.
Hollister Co. is an American lifestyle brand owned by Abercrombie & Fitch that targets consumers aged 14-18. The stores are designed to look like vintage beach shacks and play loud alternative rock music. Originally opening in 2000 in Ohio, Hollister is known for its clothing, fragrances, and body care products that help capture the laidback Southern California lifestyle.
1. Irn-Bru is Scotland's second most popular drink after whisky and has been produced since 1901.
2. Only three people know the secret recipe for Irn-Bru.
3. Irn-Bru has had various advertising campaigns over the years, with some more successful than others, and remains the top-selling soft drink in Scotland.
Hollister targets teens aged 14-18 with a vintage, beach-inspired style. They create an immersive shopping experience through theatrical store designs resembling vintage surf shops. While this unique brand image and shopping experience have proven successful, Hollister also faces threats from cheaper competitors and risks brand fatigue if their conceptual story and products do not continue to evolve.
Camera operators earn an average annual salary of $41,600. While some technical training is preferred, employers value practical experience more. Skills needed include proficiency with cameras and lenses, patience, teamwork, communication, and physical coordination. Salaries vary significantly, with the top 10% earning over $74,870 per year and the bottom 10% under $18,800 annually. NFL camera operators can earn up to $150,000 annually from major networks.
Irn-Bru is a carbonated soft drink produced in Scotland. It is Scotland's second most popular soft drink behind Coca-Cola. Innovative marketing campaigns have helped Irn-Bru maintain its number one spot in Scotland against global brands. Primary research through surveys and interviews found that while the color does not put people off, most prefer the original version to sugar-free or Xtra varieties. The target audience appears to be teenagers in Scotland, though awareness exists elsewhere. Improving advertising visibility outside of Scotland was suggested.
The document provides background information on Irn-Bru, a popular Scottish soft drink brand. It details the origins of Irn-Bru dating back to 1875 when Robert Barr started producing aerated waters in Falkirk. It then outlines the history of the brand as it expanded across Scotland in the late 19th century and discusses the development of the unique Irn-Bru flavor profile and the change of its name from Iron Brew to Irn-Bru in 1946.
- Help with set up and pack down
- Hold reflectors/flags
- Help with camera moves
- Help with lighting set up
Director:
- Call shots
- Direct actors
- Direct camera operator
- Direct lighting crew
- Direct sound crew
Camera Operator:
- Operate main camera
- Follow shot list
- Hit marks/shots on time
Sound Recordist:
- Record dialogue
- Record sound effects
- Monitor levels
Gaffer:
- Set up lighting rig
- Focus/adjust lights
- Grip equipment
Props Master:
- Source props
- Manage props on set
- Replace as needed
Make Up Artist:
-
- The document provides information about Irn-Bru, a popular soft drink brand in Scotland.
- It traces the history of Irn-Bru from its origins in the 19th century as a family cork cutting business that expanded into soft drinks, to its current branding as Irn-Bru rather than the original name of Iron Brew.
- The document discusses how Irn-Bru has actively promoted itself over the years through advertising campaigns featuring athletes, eccentric characters, and parodies of popular media.
- The document provides information about Irn-Bru, a popular soft drink brand in Scotland.
- It traces the history of Irn-Bru from its origins in the 19th century as a family cork cutting business that expanded into soft drinks, to its current branding as Irn-Bru rather than the original name of Iron Brew.
- The document discusses how Irn-Bru has actively promoted itself over the years through advertising campaigns featuring athletes, eccentric characters, and parodies of popular media.
The man will be a Scottish warrior who has just won an epic battle. He is wearing face paint and a kilt. He raises his sword in victory but is parched. He reaches for an Irn-Bru and says "Nothing refreshes like an Irn-Bru!" before taking a refreshing swig. In the background, his fellow clansmen cheer on his triumphant victory.
The print shows the victorious warrior holding his sword aloft while grasping an Irn-Bru bottle in his other hand. The slogan reads "Irn-Bru - The Warrior's Refreshment".
The advergame pits the warrior against increasingly difficult levels of pixelated enemies that must be defeated in battle
The man will be a Scottish warrior who has just won an epic battle. He is wearing face paint and holding his sword, looking triumphant. He takes a swig from his trusty Irn-Bru bottle, then smiles and winkles as if sharing an inside joke with the viewer. The slogan reads "Irn-Bru - It gives you the strength of ten Scotsmen!"
Here are the finished pieces for my Irn Bru ad campaign:
[TV ADVERT]
The 30 second TV advert opens with a scene of a school playground. Two bully characters are seen pushing around a smaller character. As the bullying escalates, another character walks into frame holding a can of Irn Bru. He takes a swig of the drink and his eyes widen, showing the energizing effects.
In a dramatic turn, the energized character rugby tackles the bullies to the ground. The bullied character looks on in amazement. A slogan appears on screen that says "Irn Bru - The Hardest Drink Around". The advert closes with an iconic orange fade as upbeat Scottish music plays.
A camera operator is responsible for operating cameras and camera equipment to capture footage according to the director's vision. Their main duties include operating and preparing cameras, lenses, and supporting equipment; working with the director of photography to achieve the desired visual style; and managing camera staff and communicating with the crew. Camera operators need expertise operating different types of cameras and equipment, creative and artistic abilities, attention to detail, physical stamina, and knowledge of health and safety procedures. The average annual pay for a camera operator in the UK is £30,000.
Here is my individual idea selection:
TV Advert Idea:
I have selected idea generation 2 as my individual idea for a TV advert. The idea of showing someone looking through a telescope at the moon and seeing an Irn-Bru flag planted there fits well with the outlandish and quirky style of Irn-Bru advertising. Showing the character then relaxing with an Irn-Bru conveys the message that Irn-Bru refreshes and satisfies. This idea has potential to be executed in a fun and memorable way that would appeal to Irn-Bru's target audience.
Print Advert Idea:
I have also selected idea generation 2 for my individual print advert concept. The
The document provides information about set design in film making. It discusses that the scenic designer collaborates with other members of the production design team to create environments for film productions. They communicate design ideas through scale models, renderings, and drawings. Entry requirements include a relevant degree and portfolio. Skills needed include creativity, drawing, research, and working under pressure. Duties involve studying scripts, communicating with other designers, and creating designs within budgets. Salaries range from £200-500 per day starting to over £1000 per day for experienced designers working on major productions.
- Irn-Bru is a soft drink originated in Scotland in 1901 and known for its distinctive orange and blue branding.
- It uses controversial humor in its TV advertisements to get attention and promote the drink's uniqueness. However, this strategy has led to complaints at times.
- While very popular in Scotland, Irn-Bru faces significant competition from other soft drinks internationally and struggles for recognition outside the UK due to its unusual flavor. Market research shows most non-Scots who try it do not like the taste.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also mentions that Irn-Bru is one of the world's biggest fizzy drink brands. The document then discusses Irn-Bru's advertising methods, noting they target 16-28 year old males with humorous ads. Sales information is also provided, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but is the top brand in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. It discusses the history and branding of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also covers Irn-Bru's advertising methods, targeting 16-28 year old males with humorous ads. Sales information is presented, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but leads in Scotland and the Middle East. Primary research found that Irn-Bru ads are sometimes memorable but the target age is not fully reached.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10-14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow.
- The role involves interacting with other crew members and cast like directors, actors, and
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key details include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286.
- The job involves long hours, sometimes between 10-14 hours per day, and working in studios, on location shoots, or outside broadcasts.
- Qualifications are not required but degrees in subjects like journalism, media production, or photography can provide a useful background.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, current sales and profits, main competitors, target demographics for advertising, and methods used in Irn-Bru advertisements. Research was also conducted on consumer preferences for Irn-Bru, including findings that younger consumers are less familiar with Irn-Bru advertisements compared to older target demographics. Market research found that while not a global top 10 brand, Irn-Bru remains very popular in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10 to 14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow and more.
- The role involves interacting with other crew members and cast like directors, actors
Here are a few ideas to improve your individual idea:
- Add more humor/comedic elements to the secret agent storyline. For example, have the character fail miserably at stealthy spy tasks in an exaggerated way.
- Consider including other characters that react amusingly to the main character's antics. Humor often works best when played off another person.
- Make the connection to Irn-Bru more explicit. Rather than just retrieving a can, have the character's "skills" improve dramatically after drinking it. Show its direct impact on their mission.
- End with a tagline reinforcing Irn-Bru's role, like "Drink Irn-Bru for super spy
This document provides information on Irn-Bru, including market research, audience research, and idea generation for potential advertisements. It discusses Irn-Bru's competitors in the soft drink industry such as Coca-Cola and Pepsi. Audience research in the form of questions is also included. Several ideas for advertisements are proposed, including one featuring Scottish sportspeople promoting Irn-Bru and another involving a video game-style scenario of collecting Irn-Bru cans for fuel.
The document provides research on Irn-Bru, a Scottish soft drink brand. It details that Chris Evans is the highest paid BBC presenter, earning £2.2 million per year. It also notes that 62% of the BBC's top earners are men and only 34% are women. Additionally, it sources information on radio presenter salaries in the UK, which typically range from £100,000 to £416,000 per year for commercial radio presenters.
This document provides guidance on researching and analyzing significant practitioners in one's field for a final major project (FMP). It instructs the reader to research at least three influential graphic designers, filmmakers, fashion designers, artists, photographers, authors or journalists. For each practitioner, the reader should collect their work, beliefs, approach, and any comments about the relevant medium, becoming an expert on their work and approach. The reader should include images and explore each practitioner in detail.
This document provides guidance on researching and analyzing significant practitioners in your field to become an expert on their work, beliefs, and approach. It recommends exploring a minimum of three people in detail by collecting their work and writings, and including images. Examples are also provided of documentary films, filmmakers, and their styles to illustrate the concepts. Bibliographic references are included to cite sources of information.
- The client initially wanted 6 individual films but given time constraints, agreed to 3 films focusing on ideas 1, 2, and 4
- Filming children for one part of the project proved difficult, but the filmmaker was able to find child participants through parental contacts
- While most of the planned filming was achieved, the filmmaker was unable to include a planned encounter between children and animals
- Overall working with the client was difficult due to lack of ongoing communication from the client organization after initial meetings
This contingency plan outlines potential problems that could occur during the filming of a wildlife documentary project, their effects on production, and proposed solutions. Key issues addressed include losing footage if a memory card is misplaced, ensuring the camera is securely mounted to prevent it falling off the tripod, having someone monitor equipment to avoid loss or theft, making participants comfortable on camera through warm-up questions, and bringing extra batteries to allow continuous filming. Legal consent from parents is also required if filming anyone under 16 years old.
Yorkshire Wildlife Trust is a local charity established in 1946 that works to protect wildlife and wild places in Yorkshire. It relies on public donations and grants, with 74p of every £1 donated going directly to conservation efforts. One of the nature reserves managed by YWT is Askham Bog, a 44 hectare site that is a remnant of Yorkshire's ancient fenlands and supports rare plants and wildlife.
This document provides a summary of the student's progress and achievements in their coursework so far, and outlines their plans for their final major project (FMP). Their FMP idea is to create a documentary-style video interview touching on family history, mixing video footage and photographs. They chose this project because they wanted to create something personally meaningful. The project is important because it's about their family and they want the end result to look professional. Their initial influences and research targets center around the sensitive subject matter of the video. They aim the project at young adults to highlight the importance of spending time with loved ones. Their goal is to elicit an emotional response and make people think. The tone will be low due to discussing a loss
This document provides a prompt for the student to reflect on their learning and progress through the first 7 units of their course. It asks the student to consider what they now know compared to when they started, and how this has influenced their choice of final project.
The student then provides responses about their proposed final project, which is a documentary-style video interview touching on family history. They discuss why they chose this project, what makes it important to them, initial influences on their idea and potential research topics. They outline the intended effect on the audience, tone and style of the project, and why they decided on this approach.
The film Pan's Labyrinth, directed by Guillermo del Toro, tells the story of Ofelia who finds herself in a magical fantasy world to escape the real world of fascist Spain during WWII. Ofelia is given tasks by mystical creatures like a faun that she must complete to prove her identity as a princess. The film contrasts her fantasy world with the real world dominated by her cruel stepfather Captain Vidal who hunts resistance fighters. It explores themes of power and innocence through the two intersecting worlds and characters like Vidal and the Pale Man that mirror each other.
Here is a draft production schedule for the client project:
Week 1:
- Monday: Contact client to confirm availability for filming and discuss filming locations/subjects
- Wednesday: Storyboard ideas for 3-4 short films
- Friday: Submit storyboards to client for feedback
Week 2:
- Monday: Make any revisions to storyboards based on client feedback
- Wednesday: Film B-Roll footage for all films weather permitting
- Friday: Complete first script and submit to client
Week 3:
- Monday: Make revisions to first script based on client feedback
- Wednesday: Film interviews and additional footage for first film
- Friday: Complete editing of first film
Week 4:
This document discusses research for a client project conducted by Toni Ann. It examines different audiences including children and teens. For each audience, there are brief notes or findings. The document also includes two online sources from Gibson that provide audience research and a child specialized survey from 2018. It concludes with a citation for a 2018 publication from the Wildlife Trust titled "Towards A Wilder Britain."
The document provides an evaluation of a film project where the filmmaker interviewed various people on their fears. Some key points made:
- The filmmaker presented questions visually on screen rather than using their own audio due to sound quality issues.
- Including names and ages of interviewees helped viewers relate to and understand them better. The film included a range of ages.
- The overall look and structure was inspired by interview videos from Glamour Magazine but with some differences like providing questions both visually and audibly.
- Lighting, framing, and background could have been improved, and finding interview subjects took significant time. Lessons were learned about preparation and technical aspects.
Here are a few key points about how I have worked to factual conventions in my fanzine:
- I have explored context by providing background on the band and album I discuss, including when it was released, band members, and influences.
- In terms of style, I have aimed to present information in an objective, factual manner while also incorporating some personal perspective and opinion.
- I have researched existing music publications and fanzines to understand common factual conventions like album reviews, interviews, and fact boxes.
- Visually, I have included imagery from the band and album alongside clear typography and a consistent layout to effectively convey information.
- While a one-person production, I have attempted to
Louie is a dog who lives with his owner, a woman named Susan. Louie knows some basic commands in English but Susan wants to teach him Spanish as well so they can communicate when her Spanish-speaking friends visit. She starts teaching Louie simple Spanish words and phrases and practicing with him every day, and within a few weeks he is able to understand and respond to many common phrases and commands in both English and Spanish.
This document contains questions for an interview divided into three sections - warm up questions about age, name and school lunch; actual questions about fears and reasons for fears; evaluation questions about how the interviewee answered questions and if filming went as planned.
The document lists 13 people with their name, age, shot number, and video order. It appears to be recording data from some type of event where each person was assigned a shot number and their video was taken in a particular order. Most of the people listed are between 65-89 years old.
The document provides information and examples for developing ideas and concepts for a video project on the topic of fear. It includes mind maps and concept boards with ideas for images, colors, fonts and mockups that represent different aspects of fear. A structure section outlines the overall plan for a video to show how fear changes as people age and that everyone experiences fear, with the purpose of demonstrating that people should not be ashamed of their fears.
A person enters through a door and is asked warmup questions about their name and age for 30 seconds. They are then asked the main question about fear for 30 seconds while footage related to fear is shown. For a minute, the person answers the main question. They are thanked for participating and possible replies are included for 30 seconds before the person exits through the door. Finally, credits are shown listing all participants and company logos for 30 seconds to a minute.
This document outlines planning steps for a project including creating a story board, listing important questions, gathering necessary documents, planning color schemes, and developing contingency plans. Consent forms will also need to be created.
Toni Gibson, a student at York College, is working on a film project and is requesting permission to photograph and video a child. The consent form states that any photos or videos taken will not be shared online or used for advertisements, and will only be part of an internal college project. It requests the signature of the child's parent or guardian to authorize Toni Gibson to interview and film the child.
This location release form gives consent for students from York College to enter a property to film without any time limit or liability. It allows the material filmed to be reproduced, transmitted, broadcast and exploited in a programme throughout the universe by all means and media, now and in the future, without needing to acknowledge or provide liability to the property owner.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
The average director earns around $92,000, that’s around $44.34 an hour.
Directors always need to have 3-4 extra batteries.
The top directors use 13 cameras to get all the perfect angles and shots.
Logistics, is the longest directed film running at 857 hours
Female directors only take up 9% of the industry
The oldest film director was born in 1913, working till he was 103
2.6% of directors are under 30
The youngest director is 22 year sold
The highest grossing film directed by victor Fleming is ‘Gone With the Wind’ with a
making of $3,440,000,000
The lowest grossing film directed by John Penney is ‘Zyzzyx Road’, making only $30
3. Info-graphic Bibliography:
Put your info-graphic bibliography here.
http://work.chron.com/much-money-film-director-
make-7811.html
http://www.desktop-documentaries.com/video-
production-equipment.html
http://filmmakersfans.com/exactly-how-many-
cameras-really-need-to-make-a-movie/
https://en.wikipedia.org/wiki/Logistics_(film)
https://stephenfollows.com/how-old-are-hollywood-
directors/
Lee Grayson. (2013). How much money does a film director
make?. Available: http://work.chron.com/much-money-film-
director-make-7811.html. Last accessed 13/09/17.
anon. (/). Video production equipment and gear check list .
Available: http://www.desktop-documentaries.com/video-
production-equipment.html. Last accessed 13/09/17.
FMF Resource. (2015). Exactly, how many cameras are really needed
to make a movie?. Available: http://filmmakersfans.com/exactly-
how-many-cameras-really-need-to-make-a-movie/. Last accessed
13/09/17.
anon. (2012). Logistics (film). Available:
https://en.wikipedia.org/wiki/Logistics_(film). Last accessed
13/09/17.
anon. (2015). How old are Hollywood directors?. Available:
https://stephenfollows.com/how-old-are-hollywood-directors/.
Last accessed 13/09/17.
4. Info-graphic:
Put your info-graphic design work here.
10 points:
1-The average director earns around $92,000, that’s around $44.34 an hour.
2-Logistics, is the longest directed film running at 857 hours
3-The oldest film director was born in 1913, working till he was 103
4-The lowest grossing film directed by John Penney is ‘Zyzzyx Road’, making only $30
5-The youngest director is 32 year old, damian chazelle. In 2017 he was the youngest ever director to win
an academy award
6-Directors always need to have 3-4 extra batteries.
7-The top directors use 13 cameras to get all the perfect angles and shots.
8-Female directors only take up 9% of the industry
9-2.6% of directors are under 30
10-The highest grossing film directed by victor Fleming is ‘Gone With the Wind’ with a making of
$3,440,000,000
5. Research:
Describe how you located, retrieved and stored information:
Located
All of my information that I used on my info graphic was collect off of different sites on the internet. For a lot of my information I used the
links from Wikipedia (for the original site) to get more accurate information.
Retrieved
The information that I received, I had to filter it to find the most important points that are relevant to my project. That means that even
though I have a lot of information I needed to narrow it down to a few key points.
Stored Information
To log my information I used a Harvard referencing software to take down the author, date, location of article etc. I put this on my
PowerPoint so if needed I can get the exact information back.
6. Client research:
Client: Irn-Bru
Irn-Bru was first launched in 1901, by McCowan’s, this company was originally a water business created by a man called Andrew McCowan. His wife
attempted to create more money by selling toffee from her house window in Stenhousemuir. The sales of the toffee became more popular an successful than
the lemonade and soon became the family income.
Irn-Bru is described to be Scotland's other national drink, after whiskey.
According to http://metro.co.uk Irn-Bru is ranked as one of the UK’s top fizzy drinks.
Due to the company originating from scotland, the majority of sales occur there.
Irn-Bru has hade scotland the only country in the world where coca-cola or another product made by the same brad is not the top selling fizzy drink.
Irn-Bru was originally going to be called “strachans Brew”.
The name was originally supposed to be Iron Brew but proposed branding laws forced Barr’s in July 1946 to alter the name as the drink is not actually
brewed. The new ‘Irn-Bru’ trademark was first registered on Thursday 18th July 1946.
The recipe for IRN-BRU is known by only three people in the world - former Chairman Robin Barr, his daughter Company Secretary and Legal Affairs Manager
Julie Barr; and one other A.G.Barr p.l.c board director whose identity remains confidential.
The secret recipe has been passed down from one generation of the Barr family to another since 1901 when BARR'S IRON BREW (as it was then) was
launched by Robert Barr and his son Andrew Greig Barr.
In May 2007, A.G Barr re-designed the Irn-Bru Can and Bottle Logos.
In April 2016, A.G Barr released the redesigned Irn-Bru Can and Bottle Logos.
7. Client research:
In the early days of Irn-Bru, a long-running advertising campaign was
undertaken in the form of ‘The Adventures of Ba-Bru and Sandy’ comic, lasting
from the 1930s to the early 1970s. Ba-Bru was inspired by the character of
‘Sabu’ in Rudyard Kipling’s book ‘Sabu The Elephant Boy’. Ba-Bru and Sandy
introduced generations of Scots to Barr’s Iron Brew and were the longest
running advertising cartoon characters in history. Along with the comic, a neon
sign featuring Ba-Bru stood outside Glasgow Central Station for many years,
eventually being removed in the late 1970s.
Some of Irn-Bru’s adverts can be quite rude, though this is smart of the company. For example, people will hear about
the brand negative or positive so will be more likely to tell their friends either way. Most of the poster ads made are
based to look older. Though these adverts are seemed harmless and funny by most people, some people did take a
disliking to them.
8. Client research:
In Irn-Bru’s ad ‘New Fella’
The light-hearted
commercial for Irn Bru
makes it clear that nothing
could be quite as bad as
discovering that the young
man is English. Especially if
he is a walking cliché of
imagined Englishness.
New Fella, IRN-BRU advert 2013
To advertise, Irn-Bru uses
an comedic affect such as
being rude in their ads to
draw peoples attention,
and
make people remember
who they are.
As well as being extremely popular in Scotland it is
Also very popular in Russia
11. Client research:
Scottish carbonated soft drink
-Referred to as Scotland's other national drink after Scottish
whiskey
-Unique and sometimes controversial adds keep it the top
selling drink in Scotland.
- Sold more than Pepsi and Coke in Scotland and is the third
best selling drink in the UK after Pepsi and Coke, more popular
than Fanta and Dr. Pepper
Irn-Bru is trying to branch out by creating
other irn-bru related products
13. Market research:
The inventor of Pepsi-Cola was a druggist in North Carolina named Caleb Davis Bradham. In 1893,
Bradham began selling “Brad’s Drink” at the soda fountain in his store. The beverage was a mixture of
sugar, water, caramel, lemon oil, nutmeg, kola nuts, and a few other ingredients. Five years later,
Bradham renamed the drink Pepsi Cola because he believed that it helped to stave off indigestion.
The price of sugar increased significantly during the war, and Bradham used the opportunity to buy
more of it, thinking that the price would continue to climb and he would be able to sell for a profit. The
gamble didn’t work out in his favor, and in 1923 Bradham declared bankruptcy. The company was
purchased eight years later by the Loft Candy Company.While competitors were selling 6-ounce bottles
for a nickel during the Great Depression, Pepsi began selling 12-ounce bottles for the same price. Their
profits doubled. They even had a catchy jingle to make sure that consumers never forgot that their
price was right. In the 1970s, an inventor named Nathanial Wyeth developed a bottle made of
polyethylene terephthalate, which was lighter than glass, wouldn’t shatter if dropped, and wouldn’t
contaminate its contents. By 1976, Pepsi was selling the bigger bottles to thirsty consumers
everywhere. There has been over 11 logos for Pepsi in the last 122 years. Pepsi cola was the first
American product to be manufactured, marketed, and sold in the soviet union.
At the 1959 trade exhibition in Moscow, Richard Nixon (who was friends with a Pepsi executive.
Convinced the leader of the Soviet Union, Nikita Khrushchev, to taste the product. Khrushchev and
Pepsi formed a relationship, and in 1972 a deal was signed to get the drinks on store shelves in the
U.S.S.R.
14. Market research:
Sprite is a company that's been created by Coca-Cola. It is a colorless, caffeine-free, lemon
and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in
West Germany in 1959 as Fanta Klare Zitrone (“Clear Lemon Fanta”) and was introduced in
the United States under the current brand name Sprite in 1961 as a competitor to 7 Up.
Bottles of Sprite are usually a transparent green color with a green and yellow label whereas
cans are colored silver, green, blue and aluminum bottles are colored a solid lime green.
Though often confused with Lemonade, Sprite stands in separate class of carbonated soft
drink.
By the 1980s, Sprite had developed a large following among teenagers.
In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S"
lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from
its long running "Obey Your Thirst" to just "Obey" in the United States and was outright
replaced with "Freedom From Thirst" in many countries. This was the decade's first major
shift in advertising themes.
The "Sublymonal" campaign was also used as part of the alternate reality game the Lost
Experience. This also resurrected the "lymon" word.
Sprite redesigned their label in 2009, removing the "S" logo.
In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it
with the sweetener Stevia. This led to the drink containing fewer calories. This soon spread to
Ireland, the UK and the Netherlands in 2013.
15. Market research:
Coca-Cola is a carbonated found soft drink. It is manufactured by The Coca-Cola Company which is
located Atlanta, Georgia, USA. It is often known in its abbreviated form Coke. It was invented as a
patent medicine by John Pemberton.
In the year 2012, Coca-Cola had teamed with Oligvy and Mather Australia who were advertising
agency partner, to launch their ambitious digital media campaign named ‘Share a Coke’. The campaign
was first launched in Australia in 2012 and the later in Britain in 2013. .The campaign had a variety of
Marketing contained ATL marketing strategies like TV Commercials, BTL strategies like billboards as
well as an element of experimental marketing where customers could custom make their own bottles.
The main success was attributed through the digital platform, wherein each bottle mentioned the
hashtag #shareacoke, in order to pursue users to share bottles with their names on social media.
Objective of ‘Share a Coke’ Campaign:
Coca-Cola had two objectives they wanted to achieve out of the ‘Share a Coke’ campaign.
The first and primary objective was to increase their sales as it was the summer period in Australia.
The second objective was engaging with its customers by talking to them.
They wanted this campaign to create a platform where people won’t just consume the product but
moreover love the brand
Coca-Cola is putting a modern spin on a trope from daytime soaps by having a brother and sister both
lust after the pool boy in its latest ad.
It’s one of four new spots for “Taste the Feeling,” Coca-Cola’s global campaign that launched in 2016
as part of its “One Brand” strategy, which unites advertising for Coca-Cola, Coke Zero, Diet Coke and
Coca-Cola Light, and Coca-Cola Life.
In “Pool Boy,” the siblings stare out the window longingly at the handsome young man cleaning their
pool. They both race outside, nearly tripping over each other, to offer him a Coke, only to find that
someone else in the family has already beaten them to it.
17. Audience research:
Irn-Bru mostly targets the younger generation,
specifically male teenagers. The drinkers of Irn-Bru are
less likely to agree with politics at the moment.
19. Audience research:
Because Irn-Bru is traditionally Scottish, their adverts cater to Scottish people specifically. Irn-Bru target audience is mainly
males between 16-24+, so most of their adverts do cater to that specific age range. It
20. Audience research: Most people like fizzy drinks.
Everyone had heard of Irn-Bru.
The majority like Irn-Bru.
The majority like Irn-Bru.
Most people would recommend Irn-
Bru to a family member .
The gender divide was pretty
even between male and
female, with only a few people
saying ‘other’.
21. Audience research:
Overall my survey said that though most people have seen and/or viewed Irn-Bru adverts, they are most likely to purchase a
can of Coca-Cola instead. This survey concluded that Irn-Bru is one the minority's when it comes to fizzy drinks. Out of this
survey I think that ads for Irn-Bru should be more gender neutral, cater to all ages and maybe be a little bit less rude
especially if they are been shown during family TV time (4pm-9pm).
Most people said that Irn-Bru adverts
does not really make them want to buy
the drink.
The majority of people would pick
Coca-Cola above any other fizzy drinks.
Everyone had seen an Irn-Bru advert,
the majority saw it on TV or Radio.
22. Interview
What about Irn-Bru don’t you like, why?
The bright orange colour because it’s doesn’t look appealing.
Would you recommend Irn-Bru to people you know, why?
Yes because it tastes nice.
Would you say Irn-Bru is/ isn't your favorite drink, why?
It isn’t my favourite drink because there are other drink which taste better and have a more
appealing look, for example Fanta and Coca-Cola.
23. Interview
What about Irn-Bru don’t you like, why?
what I don’t like about Irn-Bru is the fact that it’s fizzy, I’m not a fan of any fizzy drink, but I
would recommend they change a few things, eg the colour scheme and the way they approach
making adverts as they have caused some controversy and some of them I just don’t find funny.
Would you recommend Irn-Bru to people you know, why?
I don’t think I would because I don’t like it so I couldn’t give them a good review on it or really
recommend it any way.
Would you say Irn-Bru is/ isn't your favorite drink, why?
I would say Irn- Bru isn’t my favorite drink
24. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
25. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
26. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
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http://www.1001fonts.com/new-and-fresh-fonts.html?page=2&items=10
http://www.dafont.com/celtic-md.font
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27. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
28. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
29. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
30. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
The final group idea was that a squirrel was going to drink the Irn-Bru and
become super strong, with the slogan “They may take our nut, but they'll
never take our Irn-Bru!!
31. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
32. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
33. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
34. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
35. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
We went to the museum gardens to film
our squirrel part, which to our surprise
actually worked.
36. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
37. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
38. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
I ended up choosing my original idea out of the
three because I thought the idea was simple, yet
funny.