- The document provides information about Irn-Bru, a popular soft drink brand in Scotland. - It traces the history of Irn-Bru from its origins in the 19th century as a family cork cutting business that expanded into soft drinks, to its current branding as Irn-Bru rather than the original name of Iron Brew. - The document discusses how Irn-Bru has actively promoted itself over the years through advertising campaigns featuring athletes, eccentric characters, and parodies of popular media.

1. Irn-Bru
YOUR NAME HERE

2. Info-graphic Research:
12,930 students at the university of the arts London of which CMS is part. 9,370 are female –out weighing the makes by 72.5%
In the Leeds area pay can be up to £20,000 to £20,500 per annual year depending if its in demand in the area
After 15+ years in design education my experience is that female students are less likely to want to grab the limelight less incline to push themselves forward
and to self promote.

3. Info-graphic Bibliography:
Put your info-graphic bibliography here.
. (2016). GRAPHIC DESIGNERS: OCCUPATIONAL OUTLOOK
HANDBOOK. Available: https://www.bls.gov/ooh/arts-and-
design/graphic-designers.htm. Last accessed 25TH OCT 2017.

4. Info-graphic:
Put your info-graphic design work here.

5. Research:
I got al my information from the internet I copy and pasted it from the internet and the put it into my own words more on
the poster.

6. Client research:
Robert Barr set the family cork cutting business onto an exciting new course when in 1875 he started producing and selling aerated waters, as soft drinks were
then called. Within a generation his sons Robert F. Barr and Andrew G. Barr in Falkirk had established a second, independently run, Barr aerated waters
business in Glasgow. Andrew developed a successful range of soft drinks which led to the expansion of his Glasgow business and the creation of a purpose
built factory complex in the east end of the city. Both Barr Falkirk and Barr Glasgow were one of hundreds of soft drinks businesses operating in Scotland
towards the end of the nineteenth century. At this time the growing population of the industrial towns in Scotland had problems with poor sanitation, poor
quality drinking water and poor diets. Soft drinks became popular because they were not only a treat, as they are today, but they also guaranteed people a
safe quality drink combined with a ‘dose’ of energy through their sugar content.
Robert Barr, the fourth son of a farming family from Beith in Ayrshire, started a cork cutting business in Falkirk in 1830. In 1875 Robert’s son, also called
Robert, added a soft drinks business, which quickly grew to become the only activity.
In 1887 Robert Barr’s son, Robert F. Barr, left Falkirk to set up his own soft drinks business in Great Eastern Road, Glasgow (later renamed Gallowgate). His
labels bore the new business name R.F. Barr's Glasgow.
Many flavours of soft drinks are derived from the essences added to the syrup. It was common at that time for manufacturers to make their own essences
from fruit oils and Robert Barr developed his own unique flavours for his growing range of soft drinks.
In 1892, five years after getting his Glasgow business off the ground, Robert F. Barr decided to seek new challenges and moved to Ireland. It was left to his
brother, Andrew G. Barr, to take over as sole proprietor. The name on the labels became A.G. Barr & Co.
The first step in manufacturing a carbonated soft drink is to prepare a syrup containing all the ingredients of the finished product other than the carbonated
water. The lists of ingredients were laid down in recipe books used by syrup room staff.
Both Barr businesses, Robert Barr, Falkirk and A.G. Barr & Co. Glasgow, jointly launched their own original recipe ‘IRON BREW’ soft drink on Monday 15th
April 1901. Adam Brown, a famous highland athlete from Shotts, featured on the label design.
In 1946 the industry was making preparations for the end of Government control. Concern mounted that the name IRON BREW would no longer be
permitted as a result of proposed new food labelling regulations. The proposed regulations stipulated that brand names should be ‘literally true’. Barr’s
IRON BREW did contain iron but it was not brewed. As it turned out the regulations were modified when they finally went through in 1964, but the
company had gone ahead with their plans to change the name and launched the phonetic respelling of the brand as IRN-BRU. The new IRN-BRU' trademark
was first registered on Thursday 18th July 1946, although we believe that the new IRN-BRU brand name wouldn’t have appeared in the market until 1947
when the ‘concentration’ of the soft drinks industry during the war ended.

7. Client research:
Barr's actively promoted their Iron Brew from the outset, with some of their earliest ads featuring world champion wrestlers and Highland Games athletes Barr
has a long-established An advertising campaign launched in 2000 featured eccentric characters and situations. One involved a grandfather (played by actor
Robert Wilson) who removed his false teeth to spoil his grandson's interest in his can of Irn-Bru. A further TV advertisement featured a senior citizen in a
motorised wheelchair robbing a local shopping market of a supply of Irn-Bru. Further advertising campaigns for Irn-Bru appeared in conjunction with the
release of Irn-Bru 32 in 2006. This campaign consisted of a parody commercial of a popular Christmas Cartoon, A 2009 advertisement for the product features a
group of high school pupils performing a musical number, with the refrain "It's fizzy, it's ginger, it's phenomenal!" It is a parody of high school One of the most
controversial Irn-Bru television adverts evoked 1950s entertainment. A mother plays the piano, while the father and two children deliver a song which ends
with the mother singing: "...even though I used to be a man". This advertisement was broadcast in 2000, but when it was repeated in 2003, it led to seventeen
complaints on been offensive to the transgender community 2003, an Irn-Bru commercial which showed a mid wife trying to entice a baby out the mother with
an irn bru can wihc made 50 complaints from women who suffered miscarriages. One billboard featured a young woman in a bikini saying I never knew 4 inch
could give me so much pleasure. And one where they say cheer up goths which triggered bullying.

8. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

9. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

10. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.

11. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

12. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

13. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.