This document discusses big data technology and its challenges. It begins by defining big data as large, complex data sets that are growing exponentially due to increased internet usage and digital data collection. It then outlines the key steps in big data analysis: acquisition, assembly, analysis, and action. Several big data technologies that support these steps are described, including Hadoop, MapReduce, Pig, and Hive. The document concludes by examining challenges of big data such as storage limitations, data lifecycle management, analysis difficulties, and ensuring data privacy and security when analyzing large datasets.