AdTech Meetup London 18th February 2016 - How can Technology make Creativity better? Loic Dussart (Virool)
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Emotions drive over 90% of our actions, yet only 10% of creative content is tested to understand emotional engagement. Technology like eIQ can measure emotional engagement with creative content in real-time through facial microexpressions. This provides insights to guide future creative production and optimize content to increase shares, clicks, and engagement. The Virool platform helps show great content to the right users, driving engagement through easy one-click social sharing and pre-campaign forecasting of estimated reach and earned media.
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AdTech Meetup London 18th February 2016 - How can Technology make Creativity better? Loic Dussart (Virool)
- 1. 1 HOW CAN TECHNOLOGY MAKE CREATIVITY BETTER ?
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- 4. 4 38% of people purchase an item after sharing, retweeting, pinning, or ‘favoriting’ it. Emotions are spontaneous and drive over 90% of our actions 65% of the ROI is determined by the creative.Yet, only 10% of the creatives are tested Industry Trends
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- 6. 6 FIRST-TO-MARKET RESEARCH OPPORTUNITY • eIQ measures advertainment engagement in real-time through facial micro expressions. • Users are prompted to participate using their own web cam. • People view content at home and on their own device, representing a normal, everyday experience. IN-DEPTH REPORTING & ANALYTICS • View results across the six key emotions of joy, disgust, sadness, surprise, fear and confusion within Virool’s reporting dashboard. INSIGHTS FOR THE FUTURE • Guide the production of future creative with customized recommendations and valuable insights. eIQ: EMOTIONAL INTELLIGENCE SEE A LIVE DEMO
- 8. 8 Source Buzzsumo : 10 000 most shared articles out of 100M over 8 months
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- 10. 10 8s delight Peak to keep the momentum Finish on happy ending
- 11. 11 CREATIVE AGENCYMEDIA AGENCY LINKING CREATIVE TO DISTRIBUTION ANALYSE ADJUST OPTIMIZE APPLY THE LEARNINGS
- 12. 12 HOW TO SHOW YOUR GREAT CONTENT TO THE RIGHT USER
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- 14. 14 VIROOL WIDGET • User initiated • One-click social shares • High retention rate • Publisher and platform agnostic One click sharing EASY, ONE CLICK SHARING THAT DRIVES ENGAGEMENT Custom designed ribbon amplifying your call to action 5s 5m60s 120s
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- 16. 16 PRE-PLANNING TOOL Forecast estimated scale and delivery based on your KPI. VIROOL’S VIROMETERTM *Note: The above metrics are for illustration purposes only. • Views • Clicks • Social Shares • Engagement Rates FORECAST AND MEASURE EARNED MEDIA BY REACHING INFLUENCERS
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- 18. 18 Key Take Aways • Attraction, Retention, Engagement, Impact • Analyse and adjust your creative before going live • Predict how much earned media you could generate pre-campaign
- 19. 19 Activate engagement for your videos with the Virool platform GO BEYOND THE VIEW Loic Dussart Sales Manager, EMEA + 44 7872 362 060 loic@virool.com
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