The document discusses India's Digital India program which aims to transform India into a digitally empowered society. It outlines the 9 pillars of Digital India including digital infrastructure, digital services, digital literacy and cyber security. It also discusses how digitalization is changing businesses in India, with growth in digital advertising, payments, travel booking, e-services and e-health. While opportunities exist in training rural workers and expanding broadband access, challenges remain around cyber security threats, illiteracy and ensuring universal access to phones and public internet.

1. Digital India: Internet Revolution
Varun Kumar
MBA – IIIrd Sem
IMED,Pune

2.  The Digital India programme is a flagship programme of
the Government of India with a vision to transform India
into a digitally empowered society and knowledge
economy.
 to transform the entire ecosystem of public services
through the use of information technology
Digital India Overview

4. APPROACH AND METHODOLOGY
Ministries / Departments / States can use Support ICT Infrastructure established
by GoI. DietY can also help in R&D.
Restructuring of NIC be undertaken to strengthen the IT support
(CIO) would be created in at least 10 key Ministries,e-Governance projects could
be designed, developed and implemented faster
Additional state-specific projects, which are relevant for their socio-economic
needs.
Unique ID promoted to facilitate identification, authentication and delivery of
benefits
PPP be preferred wherever feasible to implement e-Governance projects with
adequate management and strategic control.

6. 9 Pillars of Digital India

7. Digitalization: Changing Face of Business
 Revenue in the "Digital Advertising" market amounts to US$2,902m in 2018.
 The market's largest segment is the segment "Search Advertising" with a market volume of US$1,442m in 2018.
 US$3,075m of total revenue in the "Digital Advertising" market will be generated through mobile in 2022.
 The retail industry accounts for the largest revenue share, that is 100.0 % of Display Advertising revenues in 201
 Total Transaction Value in the "Digital Payments" segment amounts to US$51,756m in 2018.
 Total Transaction Value is expected to show an annual growth rate (CAGR 2018-2022) of 17.4 %
resulting in the total amount of US$98,309m in 2022.
 The market's largest segment is the segment Digital Commerce with a total transaction value of
US$51,463m in 2018.
Marketing
Digital Payment

8.  Revenue in the Online Travel Booking segment amounts to US$5,569m in 2018.
 Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 14.6 % resulting in a market
volume of US$9,594m in 2022.
 The market's largest segment is the segment "Package Holiday" with a market volume of US$3,007m in
2018.
 From a global comparison perspective it is shown that most revenue is generated in the United States
(US$80,067m in 2018).
 Revenue in the "eServices" market amounts to US$3,966m in 2018.
 Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 16.6 % resulting in a market volume
of US$7,324m in 2022.
 The market's largest segment is the segment "Food Delivery" with a market volume of US$3,080m in 2018.
 From a global comparison perspective it is shown that most revenue is generated in China (US$55,289m in
2018).
 Revenue in the "eHealth" market amounts to US$444m in 2018.
 Revenue is expected to show an annual growth rate of 28.1 % resulting in a market volume of US$729m in 2020.
 The market's largest segment is the segment "Diabetes" with a market volume of US$31m in 2018.
 From a global comparison perspective it is shown that most revenue is generated in the United States (US$3,821m in 2018)
E-Health
E-service
Travel Booking

9. Strength
 The Department of Electronics & Information Technology of India published Internet of Things
policy estimating IoT industry in India grow up to INR 940 billion, by 2020. Focus areas include
agriculture, health, water quality, natural disasters, transportation, security, automobile, supply
chain management, smart cities, automated metering and monitoring of utilities, waste
management, oil and gas.
 The commitment of India’s government to spend Rs1.13T (US$19 billion) within the next five
years strategically acknowledges the increasing value of Communication Technologies (ICTs).
 Goldman Sachs predicts that India - comprising 15% of the world population, with a
growth rate of 7 to 8%, could be the second largest economy by 2030.
 to embracing digital technologies and reaping the ensuing benefits especially in the areas
of broadband expansion, electronics manufacturing and eGovernance

10. Weakness
 Malware threatens India's mobile banking revolution
There were around 156 million payments made through mobile phones in India in
November last year
Digital transactions, currently running around 900 billion rupees ($14 billion) a
month, are a tempting target for cyberthieves, who have created malware targeting
digital banking customers.
 Growing Cybersecurity Challenges
The “2016 Cost of Data Breach Study: India” reported that the average total cost of a data
breach paid by Indian companies increased by 9.5 percent, while the per capita cost
increased by 8.7 percent and the average size of a breach grew by 8.1 percent

11. The focus is on training three lakh service delivery agents as part of skill
development to run viable businesses delivering IT services.
Opportunity
India accounted for 462 million internet users despite only 35 percent online
penetration.
IT Trainings to people in smaller towns and villages
Training Rural Workforce on Telecom and Telecom related
services

12. Challenges
1) Broadband Highways
2) Universal Access to Phones
3) Public Internet Access
4) e-Governance: Reforming Government
through Technology
5) e-Kranti - Electronic Delivery of Services
6) Cyber-security
7) Illiteracy

13. To fight against Cyber crime

14. Conclusion
Digital india programme is a need of the time. As everyone is using
smartphone and availing the different services offered by different service
providers.
 It is also important to be digitalised so that everyone can know what is
happening in the outside world.
With the development in Digital technology, no doubt manual worker’s job
will be eaten up by these technology but it also opens a lot many
opportunities at the same time.

15. Bibliography
• https://www.cisco.com/c/en_in/about/thought-leadership/opp-digital-economy.html
• https://www.cisco.com/c/en_in/about/thought-leadership/cyber-security-
ioe.html
• https://securityintelligence.com/as-india-gears-up-for-cybersecurity-challenges-threats-are-multiplying/
• http://digitalindia.gov.in/content/it-jobs
• https://www.cisco.com/c/en_in/about/thought-leadership/digitizing.html