Working in an allocated team (6 members) we were asked produce a fashion magazine for a specific consumer group. Our target consumer was a 55+ male with a fair amount of disposable income. Within the articles throughout the magazine, our team had to analyse the selected product across all market levels, comparing elements of the marketing mix. Different forms of marketing communication were to be presented throughout the magazine.
Working in an allocated team (6 members) we were asked produce a fashion magazine for a specific consumer group. Our target consumer was a 55+ male with a fair amount of disposable income. Within the articles throughout the magazine, our team had to analyse the selected product across all market levels, comparing elements of the marketing mix. Different forms of marketing communication were to be presented throughout the magazine.
Ethics in Sales & Marketing in Jeans Apparel LifestyleDaniel A. Jimenez
Using social media culture to gather data about trends in the apparel industry back in 2012, Marketing Research conducted spot interviews and instant focus group discussions about what people really want about how clothing reflects their values, fashion styles and convictions as well as within their budget and convenience to acquire such sought after apparel...
Partnered with a student in Product Development II course to create an apparel line of 6 garments (1 aspirational garment included). Project consists of a business plan, concept board, and garment spec and cost & pricing sheet.
This is my final work at college, a merchandise folio where i have created a brand named Void where i did all branding, point of difference and position in market and all graphic work.
The rest of the work included:
-Branding, logo and all graphic designs.
-Create a brand and find point of difference in market and do market research.
-Customer profile research.
-Set suitable price point for brand.
-Reach price point by sourcing approriate fabric and trims.
-Trend research.
-Design a full range and use fabric effectively through out the range.
-Do tech/spec packs to send to pattern maker and maker to communicate my ideas and designs.
Fashion Merchandising Final - Sandra PostMarie Post
This was my final capstone project for FM 225 at FIT.
Subject to copyright. All work belongs to Sandra Post.
The following instructions were given for this project:
PROJECT OBJECTIVE
To function as a buyer, planner and merchandiser To plan, buy and assort the business of your choice using the merchandising concepts learned in class during the semester.
To distribute your buy to stores and fixtures based on the parameters of your business.
To create a pricing and promotional plan that will attract the customer to your business.
PROCEDURE
1 Pick a department or category of merchandise that you would like to be the merchant for. Keep in mind that you will need to represent your department visually using fashion websites, magazines sketches, etc.
You can pick an existing department in a store or create one of your own. You can be branded merchandise or private label. You must "OK" this business with me before you begin.
2 Break down your department into classifications. You must have at least 5 classifications representing distinct differences within the department. Be specific.
Creating an analysis of your class breakdown in EXCEL is mandatory.
3 What styles are you going to buy? Pick the assortment you would like to see on the floor for the season you are buying for. Research magazines, fashion forecasting sites, existing retailers, to help you decide what to buy . You need to see how your Department is merchandised. You will then build an assortment by searching for the examples that represent each classification and key item. Make sure key items are a meaningful % of your classification. The fashion forecasting sites can help you with your decisions of what to buy. Remember not every class has to have a key item and some classes may have more than one.
4. Think about what you want your department to look like and layout a floor plan. Draw the fixtures (t-stands, 4-ways, tables, wall presentations)
(Your department should not have less than 10 fixtures or more than 20.)
THE FINANCIALS
1 You will be making your buy for 10 stores. You will assign a cost and retail to each item in your department. When you are done you will total up the buy, by vendor, on purchase orders. If you have 5 vendors than you will need 5 separate purchase orders. You will have TWO clusters for this buy. It will be your decision on how many stores will be in each cluster and the differences in Customer base. This must be documented in your projects.
2 Total up your purchases by classification. How much does each classification represent to the total department. Include key items.
comparison between private labels and brands of Shoppers stop limited.Shukla Dev
This presentation will help you to understand the difference between private labels and brands in retail industry.The pricing and promotional strategy used by retailers in Indian retail industry.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Ethics in Sales & Marketing in Jeans Apparel LifestyleDaniel A. Jimenez
Using social media culture to gather data about trends in the apparel industry back in 2012, Marketing Research conducted spot interviews and instant focus group discussions about what people really want about how clothing reflects their values, fashion styles and convictions as well as within their budget and convenience to acquire such sought after apparel...
Partnered with a student in Product Development II course to create an apparel line of 6 garments (1 aspirational garment included). Project consists of a business plan, concept board, and garment spec and cost & pricing sheet.
This is my final work at college, a merchandise folio where i have created a brand named Void where i did all branding, point of difference and position in market and all graphic work.
The rest of the work included:
-Branding, logo and all graphic designs.
-Create a brand and find point of difference in market and do market research.
-Customer profile research.
-Set suitable price point for brand.
-Reach price point by sourcing approriate fabric and trims.
-Trend research.
-Design a full range and use fabric effectively through out the range.
-Do tech/spec packs to send to pattern maker and maker to communicate my ideas and designs.
Fashion Merchandising Final - Sandra PostMarie Post
This was my final capstone project for FM 225 at FIT.
Subject to copyright. All work belongs to Sandra Post.
The following instructions were given for this project:
PROJECT OBJECTIVE
To function as a buyer, planner and merchandiser To plan, buy and assort the business of your choice using the merchandising concepts learned in class during the semester.
To distribute your buy to stores and fixtures based on the parameters of your business.
To create a pricing and promotional plan that will attract the customer to your business.
PROCEDURE
1 Pick a department or category of merchandise that you would like to be the merchant for. Keep in mind that you will need to represent your department visually using fashion websites, magazines sketches, etc.
You can pick an existing department in a store or create one of your own. You can be branded merchandise or private label. You must "OK" this business with me before you begin.
2 Break down your department into classifications. You must have at least 5 classifications representing distinct differences within the department. Be specific.
Creating an analysis of your class breakdown in EXCEL is mandatory.
3 What styles are you going to buy? Pick the assortment you would like to see on the floor for the season you are buying for. Research magazines, fashion forecasting sites, existing retailers, to help you decide what to buy . You need to see how your Department is merchandised. You will then build an assortment by searching for the examples that represent each classification and key item. Make sure key items are a meaningful % of your classification. The fashion forecasting sites can help you with your decisions of what to buy. Remember not every class has to have a key item and some classes may have more than one.
4. Think about what you want your department to look like and layout a floor plan. Draw the fixtures (t-stands, 4-ways, tables, wall presentations)
(Your department should not have less than 10 fixtures or more than 20.)
THE FINANCIALS
1 You will be making your buy for 10 stores. You will assign a cost and retail to each item in your department. When you are done you will total up the buy, by vendor, on purchase orders. If you have 5 vendors than you will need 5 separate purchase orders. You will have TWO clusters for this buy. It will be your decision on how many stores will be in each cluster and the differences in Customer base. This must be documented in your projects.
2 Total up your purchases by classification. How much does each classification represent to the total department. Include key items.
comparison between private labels and brands of Shoppers stop limited.Shukla Dev
This presentation will help you to understand the difference between private labels and brands in retail industry.The pricing and promotional strategy used by retailers in Indian retail industry.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
2. Table of
contents
! Range Plan 3
! Colorway 11
! Event plan 13
! Website Analysis 15
! Price Architecture 18
! Shop Reports 20
This portfolio is designed to be viewed
on a landscape setting for optimum
viewing (i.e. iPad).
This portfolio focuses on menswear for
mass-market brands.
Hope you enjoy!
6. Colors:
Fabric:
Description: Budget Percentage:
Fitted Basic
F i t t e d s i l h o u e t t e |
Regular collar | Single
button cuff | Shaped hem
Stretch fabric | 100%
Cotton
4%
Retail Price:
RMB 299
Core
Fashion
Store Delivery:
Top, Mid, All Stores
7. Colors:
Description:
Buttondown Oxford
Relaxed fit | Classic
chest button | Double-
button cuff | Curved hem
| S m a r t c a s u a l o r
dressed-up
Fabric:
Budget Percentage:
100% Cotton
4.5%
Retail Price:
RMB 299
Core
Store Delivery:
Top, Mid, All Stores
Fashion 1 – Spring Delivery
Fashion 2 – Summer Delivery
8. Prints :
Description:
Printed Short-
Sleeve
Easy body fit | Wider
a n d l o n g e r s l e e v e
proportions (regular-
elbow) | Summer staple |
Smart casual
Fabric:
Budget Percentage:
100% Cotton
3.6%
Retail Price:
RMB 249
Store Delivery:
Top, Mid, All Stores
9. Colors/Prints:
Description:
Boxy Tee
Classic fit | Breast
p o c k e t | S h o u l d e r
epaulettes
Fabric:
Budget Percentage:
8 0 % C o t t o n 2 0 %
Polyamide
3.2%
Retail Price:
RMB 149
Store Delivery:
Top Stores
10. Colorways :
Description:
Elongated Vest
Loose fitting vest |
Racer back | Elongated
to mid-thigh
Fabric:
Budget Percentage:
100% Cotton
3.2%
Retail Price:
RMB 79
#1
#2
#3
#4
#5
Store Delivery:
Top, Mid, All Stores
11. Men’s Knit for Spring
Summer 2013/2014
by AJ Del Rosario
MBA in Fashion Business 2012/2013
March 1, 2013
!!"
12. Colorways:
Fabric:
Description:
Fine-Gauge Crew
Neck
Fully-fashioned crew neck
knit with geometric color
blocking | Regular fit
45% Linen | 55% Cotton
Retail Price:
RMB 299
1
2 43 5
1
1 11
1
2
3
4
5
A
B
C
Buying Distribution:
A: 40% | trendy, but still masculine color palette
B: 20% | least trendy with pinks, pastels
C: 40% | greyscale is very classic and commercial
13. Event Plan
for s/s 2014
by AJ Del Rosario
MBA in Fashion Business 2012/2013
March 1, 2013
13
14. 6-mOnthevent
plan
Chinese New Year
~ Chinese New Year
sale (end of season sale)
~ Updated visual
merchandising
~ In-store signages
~ New product piling
New Collection Launch
~ RMB 500 shopping
spree for select bloggers
~ Updated visual
merchandising
~ In-store signages
~ New product piling
Lantern Festival
~ Update visual
merchandising to
celebrate Lantern Festival
Valentine’s
~ Dinner date promo
(Chance to win a set
dinner in romantic resto
with a minimum
purchase of RMB 1,000)
~ Single’s promo (Free
beer in pub for minimum
purchase of RMB 500)
Chinese Cool
~ RMB 500 clothes
sponsorship for Shanghai’s
select club promoters
~ timing is before major
holidays/sales so that
enough time for PR to
spread
Shop with your Friends
~ Get a 15% discount
when you and your friend
purchase a minimum of
RMB 500 combined
~ Encourage group buying
Check-In Promotions
~ Get 10% off when you
check-in on social media
~ Timing will be on
“slow” weeks
Qing Ming Jie/Labor Day
~ Discounts on non-moving
items as store traffic will be
high
Mid-Season/Summer Sale
~ Initial and Final
discounts on spring/
summer items
Month Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14
Week 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
! ! ! ! ! ! ! ! ! ! ! ! !
New Collection Launch ! ! ! ! ! ! ! ! ! ! ! !
Chinese New Year ! ! ! ! ! ! ! ! ! ! ! ! ! !
Valentines ! ! ! ! ! ! ! ! ! ! ! ! !
Lantern Festival ! ! ! ! ! ! ! ! ! ! ! ! !
H&M dresses Chinese Cool ! ! ! ! ! ! ! ! ! ! ! ! ! !
Shop with your friends ! ! ! ! ! ! ! ! ! !
Check-In Promotion ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
Qing Ming Jie ! ! ! ! ! ! ! ! ! ! ! !
Mid-Season Sale ! ! ! ! ! ! ! ! ! ! ! ! !
Labor Day ! ! ! ! ! ! ! ! ! ! ! !
Summer Sale ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
Source: Timeanddate.com (2013) Holidays and observances in China in 2014. [online] Available at: http://www.timeanddate.com/
holidays/china/2014 [Accessed: 28 Feb 2013].
15. VANCL
WEBSITE
ANALYSIS
BY AJ DEL ROSARIO
MBA IN FASHION BUSINESS 2012/2013
MARCH 1, 2013
Source: En.vancl.com (2013) Business shirts, Casual shoes & Accessories Online Store | VANCL. [online] Available at: http://en.vancl.com/
[Accessed: 26 Feb 2013].
15
16. USER FRIENDLINESS |
VISUAL APPEAL |
Easy to navigate: the layout of the website is pretty idiot-proof as
all the icons are easily accessible
Magazine-like: homepage appears like a magazine but rest of
pages are not so appealing
Cluttered: the banners on the left hand side look like annoying
advertisements
: the sale tag on the photo + the red numeric sales item is an
overkill and just over-stresses products are on sale
: the filter turned on is “What’s New” but all the products showing
are on sale; this is very misleading and cheapens the brand
17. FILTERS | MULTIPLE
PURCHASES |
INTERACTIVITY
Incomplete filters: size, price range, color filters
can be added to aid customer refine his search
Focused purchase: the website does not
encourage cross-sales as there is no
complimentary recommendations icons i.e.
matching tie for long-sleeved shirt
Blog: Vancl has a separate blog where customers
can interact via Facebook, Twitter, Pinterest
: but this is only limited to certain posts of Vancl
but no option to interact with the brand on its
actual selling platform
18. Zara Men’s Coats Price
Architecture
by AJ Del Rosario
MBA in Fashion Business 2012/2013
March 1, 2013
18
19. Zara Men's Coats
Price Architecture
0
2
4
6
8
10
12
14
16
18
20
CNY
399
CNY
459
CNY
499
CNY
599
CNY
699
CNY
759
CNY
799
CNY
899
CNY
1,299
CNY
1,399
CNY
1,999
• The price range displayed by Zara is wide, which
is indicative of its diverse customer segment.
• There are close to 60 styles for men's jackets
alone and this directly coincides with Zara's
business model for providing a wide range of
current fashion at affordable prices
• The CNY 799 & 899 price points seem to be the
sweet spot for Zara's clientele as most of the
styles are concentrated at these price points.
• The price points ending with 59 may mislead the
consumer and I may just round this items to the
nearest 99. But, maybe they are just targeting a
certain margin %.
Source: http://translate.google.com/translate?hl=en&sl=zh-CN&u=http://www.zara.cn/&prev=/search%3Fq
%3Dzara%2Bchina%26hl%3Den%26client%3Dsafari%26rls%3Den&sa=X&ei=NXcvUdzsAYesjALps4DICg&ved=0CDMQ7gEwAA
23. CompanyBackground
! ME&City is a diffusion brand of the
Metersbonwe Group
! First store opened in 2008
! Targeted at 18-35 year-old urban
white-collar workers
! 9 stores in Shanghai; 700 branches
spread across China
24. StoreDetails
! Branch: East Nanjing Rd.
! Location: 1st
and 2nd
Floor of
5-storey store! Type: Flagship! Date: Feb. 11, 2013 | 2PM
! Site Map:
27. TrouserAnalysis:
Fit
20%
45%
35%
Men's Trousers By Fit
Regular
Slim
Straight
There is a strong emphasis on the slim cut across all
lines in their trousers which could be perceived as a
safe word to use to connote being modern without to
trendy/young (i.e. skinny). In addition, there is a
sizeable amount of trousers that are regular and
straight, which can be indicative relatively older
clientele (20-35 yrs old).There is no mention of rise of
the pants but it most probably is low-rise
28. TrouserAnalysis:PriceAnalysis
!
Price
Range
Fabric Composition
Country of
Origin
Urban RMB 399
65% Cotton, 30%
Polyester, 5% Elastane
China
Casual RMB 299 100% Cotton China
Jeans RMB 349 100% Cotton China
Formal
RMB
299-499
100% Cotton | 98%
Cotton, 2% Elastane
China
ME&City’s price points is at a premium of
3 0 - 4 0 % o f H & M , F o r e v e r 2 1 a n d
Metersbonwe’s.This higher price points can be
demanded due to Zara’s (perceived) higher
quality products.
ME&City’s price points is directly competing
with Zara’s. It is China’s answer to Zara.
29. TrouserAnalysis:
ColorRange/Display
Trendy collections are displayed at the front of the store. Majority of trousers
are displayed together with the same style placed near its accompanying
collections. Trousers are also combined with matching tops to aid the
consumers create a complete look and thereby, encourage cross sales.
32. Store Analysis :
Store Ambiance/Layout
Modern version of a gentleman’s club
No foul odors
Mainstream hip-hop and techno music
Bright fluorescent lighting
Safe shopping environment
Sales items are on the 5th floor
Sales attendants are quick to rearrange messy stock piles
Attentive, casually dressed sales personnel