IP-Strategies for digital Business Models
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What do IP-strategies need to do for digital business models? Speech by Prof. Wurzer held at the Bits and Pretzels conference 2017
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Industrial Data Space is a virtual data space which supports the secure exchange and simple linking of data in business ecosystems on the basis of standards and by using collaborative governance models.
Data is only exchanged if it is requested from trustworthy certified partners. The data owner – i.e. the company – determines who is allowed to use the data in what way. As a result, the partners of one supply chain have joint access to certain data by mutual consent so that they can start something new, develop new business models, design their own processes more efficiently or initiate additional added value processes elsewhere, either alone or together.
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PTC (NASDAQ: PTC) is a global provider of technology platforms and solutions that transform how
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IP-Strategies for digital Business Models
- 1. © 2017 WURZER & KOLLEGEN, München IP-Strategies for digital Business Models - 1 - © 2017 WURZER & KOLLEGEN, München Bits & Pretzels 2017 25.09.2017 Prof. Dr. Alexander J. Wurzer
- 2. © 2017 WURZER & KOLLEGEN, München Thermomix - 2 -
- 3. © 2017 WURZER & KOLLEGEN, München Thermomix - 3 - Click here to see the core features of the Thermomix TM5
- 4. © 2017 WURZER & KOLLEGEN, München World of Thermomix - 4 - Cookbooks Classes Magazines Newsletter E-Shop Community App MyTM All Devices Cooksticks UpdatesTM Digital Ecosystem Feedback
- 5. © 2017 WURZER & KOLLEGEN, München Thermomix Ecosystem - 5 - Click here to see a description of the World of Thermomix
- 6. © 2017 WURZER & KOLLEGEN, München IP Design in the digital Transformation - 6 - Physical product Layer 1 Sensor and actuator Layer 2 Connectivity Layer 3 Analytics Layer 4 Digital service Layer 5 Physical world Digital world Source: Fleisch, E. / Weinberger, M. / Wortmann, F. (2015): Geschäftsmodelle im Internet der Dinge, in: zfbf, Dezember 2015, S. 444 – 464. Digital Global Physical Local Customer benefit Willingness to pay Digital Ecosystem
- 7. © 2017 WURZER & KOLLEGEN, München IP Design in the digital Transformation - 7 - Physical product Layer 1 Sensor and actuator Layer 2 Connectivity Layer 3 Analytics Layer 4 Digital service Layer 5 Physical world Digital world Source: Fleisch, E. / Weinberger, M. / Wortmann, F. (2015): Geschäftsmodelle im Internet der Dinge, in: zfbf, Dezember 2015, S. 444 – 464. Digital Global Physical Local Willingness to pay Low High Competitive intensity and speed Digital Ecosystem Customer benefit
- 8. © 2017 WURZER & KOLLEGEN, München- 8 - Invention Principles for Cyberphysical Systems (Examples) Data Model Creation of a data model ("digital twin"), which fully maps the state of a system in the real world to the virtual world. Preference Model Designing a model that allows a system (described by a data model) to be optimized according to specific criteria / objectives. Describing the relationships and parameterizations used in the optimization task. Data Source Describe the data sources that are to be used for the parameterization of the data model, as well as for the optimization task. System Interfaces Defining and describing all interfaces in the system – Deciding whether the business model requires the development of proprietary interfaces. Exceeding into Value Creation Stages Designing services (for example, additional information or routines) which lead to special benefits in upstream or downstream value-added stages or eliminating process steps in these.
- 9. © 2017 WURZER & KOLLEGEN, München The Success of IP is determined within the Market by exclusive value added in the business model - 9 - Ecosystem – Smart ProductionEcosystem – Digital Farming Ecosystem – Smart Cooking Ecosystem – Smart Home
- 10. © 2017 WURZER & KOLLEGEN, München- 10 - Where you find us... WURZER & KOLLEGEN GmbH Thalkirchner Straße 2 80337 München Tel +49 (0)89 / 74 63 92 - 0 Fax +49 (0)89 / 74 63 92 - 60 E-Mail alexander.wurzer@wurzer-kollegen.de http:// www.wurzer-kollegen.de Follow us on: http://ipforbusiness.org/