This document discusses licensing strategies for storylines and characters in the video game industry. It provides an overview of how intellectual property is protected and monetized in video games, including through licensing agreements. Specifically, it describes how video game developers and publishers expand their businesses by applying inbound licensing to increase game value and outbound licensing to create new revenue streams. It also notes some common legal issues around licensing video game elements, such as ownership disputes and infringement claims.
This was a paper written for TWC 451: Copyright and Intellectual Law where I researched heavily into video game copyright law, making sure to use proper citation guidelines.
PlayMining Collaborates with TV Tokyo, Rita Technology and DM2C Studioassociate14
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This was a paper written for TWC 451: Copyright and Intellectual Law where I researched heavily into video game copyright law, making sure to use proper citation guidelines.
PlayMining Collaborates with TV Tokyo, Rita Technology and DM2C Studioassociate14
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Console gaming offers immersive experiences with top-notch graphics and gameplay. Discover the latest trends and tech innovations in the gaming world at https://game2techzone.com/. Explore diverse gaming consoles, titles, and much more to level up your gaming journey.
Dematerialisation affects all segments of the video game industry. It has led to disintermediation in the value chain and raises questions over the role of certain stakeholders downstream. It has afforded new power to developers, who now have the opportunity to speak directly to their gaming customers. 'Online' has ultimately eroded a silo-based industry structure and allowed practices and cross-platform services to emerge that both benefit gamers and boost creativity within the sector.
Serious games create many opportunities for innovative and creative functionality, content and business models. It is important to insure that you understand how to maximize IP protection for the fruits of your creativity and ensure that it does not run afoul of legal or regulatory issues. This presentation will map the legal landscape for serious games and provide practical advice for how to protect your IP and avoid legal problems.
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Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies and solutions that are driving the future of video content.
CH14 INVITES FOR PLEASURE HUNT
Experience the thrill of Discovering Careers in Infotainment Industry, VOYAGE EDUCATIONAL JOURNEY OF Innovative WORKSHOPS, Interactive CONFERENCES, Packaged with Amazing TOURS
Console gaming offers immersive experiences with top-notch graphics and gameplay. Discover the latest trends and tech innovations in the gaming world at https://game2techzone.com/. Explore diverse gaming consoles, titles, and much more to level up your gaming journey.
Dematerialisation affects all segments of the video game industry. It has led to disintermediation in the value chain and raises questions over the role of certain stakeholders downstream. It has afforded new power to developers, who now have the opportunity to speak directly to their gaming customers. 'Online' has ultimately eroded a silo-based industry structure and allowed practices and cross-platform services to emerge that both benefit gamers and boost creativity within the sector.
Serious games create many opportunities for innovative and creative functionality, content and business models. It is important to insure that you understand how to maximize IP protection for the fruits of your creativity and ensure that it does not run afoul of legal or regulatory issues. This presentation will map the legal landscape for serious games and provide practical advice for how to protect your IP and avoid legal problems.
ASEAN Will Lose Ground Without IP Business | Atsuo NakayamaJessica Tams
Delivered at Casual Connect Asia 2017. How vulnerable our ASEAN entertainment industry would be, with the proven comparison to Japan and US, which hold IP business foundation. By following the process to create IP by Bushiroad, viewers will come to realize this is the exact thing Singapore or the other ASEAN countries should target for.
Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies and solutions that are driving the future of video content.
CH14 INVITES FOR PLEASURE HUNT
Experience the thrill of Discovering Careers in Infotainment Industry, VOYAGE EDUCATIONAL JOURNEY OF Innovative WORKSHOPS, Interactive CONFERENCES, Packaged with Amazing TOURS
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
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Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Master thesis defence Timofey Rubchenko
1. LICENSING OF STORYLINE
AND CHARACTERS IN
VIDEO GAME INDUSTRY
TIMOFEY RUBCHENKO
22/09/22
Master of Intellectual Property Law and Management 2022
Université de Strasbourg | Centre d'études internationales de la propriété intelectuelle
2. Table of contents
I. Evolution of Video Games
II. Intellectual Property in Video Game Industry
III. Monetizing of Video Game Elements
IV. Legal Issues in Licensing of Video Game Elements
V. Conclusion
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 2
3. Purpose of the study
Identify IP protection instruments and licensing strategies used in video game
industry, and in particular, with relation to video game elements such as
storyline and characters.
Overview examples of monetizing of video game elements through identified
licensing strategies, as well as legal issues and caveats which may occur during
licensing arrangements.
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 3
4. Evolution of Video Games
Dawn and Dusk of Early Video Game Era
Magnavox Odyssey and Pong(1972) E.T game on Atari 2600 (1983)
“We were not convinced that video games had a long life. We knew that if the market was flooded with poor quality
video games, it'd blow up overnight” - Howard Lincoln, chairman at Nintendo of America.
1. Limited in graphics and depth of play;
2. Played at their best only in arcades;
3. Restricted to few colors;
4. Constrained by poor audio qualities, with a
limited variety of sound effects.
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 4
5. Evolution of Video Games
Story-driven video games
Linear game narrative Non-Linear game narrative
Open world game
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 5
6. Intellectual Property in Video Game
Industry
Main pillar of the video game industry.
Content ownership facilitates their internal product development efforts and
maximizes profit potential.
Essential part of contractual and licensing relationships between developers,
publishers and players.
Protection of this capital investment from competitors and pirates.
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 6
7. Intellectual Property in Video Game
Industry
IP PROTECTION OF VIDEO GAME COMPONENTS
Copyright Trade Secret Trademark Patent
Music Customer mailing lists Company name
Inventive game play
or game design
elements
Code Pricing information Company logo
Technical innovations
such as elements in
software, networking
or database design
Story Publisher contacts Game title
Hardware technical
innovations
Characters Middleware contacts Game subtitle
Art Developer contacts
Identifiable “catchphrases”
and non-traditional marks
associated with the game
or company
Box design
In-house development
tools
Website design Deal terms
Advertisements
User interface
Motion capture
Voice acting
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 7
Table of exemplary components of a game project and the type of IP law used to protect each component (Boyd, Pyne and Kane, 2018).
8. Monetizing of Video Game Elements
Six core business models for video games:
Retail;
Digital distribution;
Subscription;
Player to Player trading;
Micro transactions;
In-game advertising.
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 8
9. Monetizing of Video Game Elements
INBOUND LICENSING
licensed content made by IP owner
create or increase product value.
OUTBOUND LICENSING
original content made by game developers
create new revenue streams.
Licensing IP for video games, with a combination of inbound licensing and outbound licensing, is a powerful
mechanism for a game publisher to create a competitive advantage for their games and build out new revenue
streams.
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 9
10. Monetizing of Video Game Elements
CHARACTER LICENSING
Advertising
advergames
game characters in TV ad
Consumer goods
food and beverages, clothes, toys etc.
Collaborations/Crossovers
characters from/to other universes
STORYLINE LICENSING
Films/Animations/TV Series
adaptations and original stories
Books
game universe expansion
Remakes/Remasters
old games re-developed for current generation
systems
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 10
11. Legal Issues in Licensing of Video Game
Elements
Typical agreements:
Publishing Agreement;
Development Agreement;
Licensing Agreement;
End User Licensing Agreement.
Traditional value chain in the video game industry (Zackariasson and Wilson, 2012)
Developer Publisher Distributor Retailer Customer Consumer
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 11
12. Legal Issues in Licensing of Video Game
Elements
Primary License
◦ IP usually consists of copyrighted material and
trademarks associated with a particular brand as
well as the rights of an individual’s likeness.
Secondary License
◦ IP creates a realistic gaming environment but not
necessarily the focus of the game and might
include names, planes, locations, cars or other
identifiable IP.
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 12
13. Legal Issues in Licensing of Video Game
Elements
Infringements:
Right of Publicity and Moral Rights;
Trademark Infringement;
Copyright Infringement;
Patent infringement;
Misappropriation of Trade Secrets.
Ownership Issues:
Work for hire Agreements;
User-generated content.
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 13
The IP challenge is one of the biggest legal challenges facing the industry today, both in litigation involving
companies protecting their IP and in preventing IP infringements.
14. Conclusion
Video games are no more “childish” way of entertainment, but a profitable business with $203.1
billion market revenue and 3,9 billion players.
Games are becoming more complex -> industry is looking for ways of monetize their IP assets and
make return of investment.
Video game developers and publishers expand their business models through applying inbound
licensing strategy for increasing value of their games and outbound licensing strategy for creating new
revenue streams.
IP litigation matters will continue to evolve, particularly as new jurisdictions take on these challenges.
Patent litigation will continue to be a concern, regardless of whether it involves claims of non-
practicing entities or legitimate claims.
Ownership issues of created IP elements are always part of employer-employee relationship
discussions as well as user-generated content.
Future research can be suggested for identifying IP issues and licensing issues of video game
elements created by artificial intelligence, as well as using characters and storylines from popular
gaming franchises in virtual reality, augmented reality, and the metaverses.
MASTER THESIS | CEIPI MIPLM 2022 | TIMOFEY RUBCHENKO 14