https://connpass.com/event/99461/ Short talk by Dr. Jörg Dörr, Fraunhofer IESE. Abstract: In the new world of Digital Transformation, cross-company and even cross-domain collaboration play a crucial role in creating new business value. As part of these new business models, data analysis and exchange across companies are essential, but questions of data protection sometimes hinder a successful establishment of these new business models. This talk presents typical situations we experience with companies in this context and introduces the mostly unknown concept of data usage control that extends the classical access control in order to enable new data-driven business models. Concrete project examples show how this concept was used for different domains and also cross-company collaboration (the PRO-OPT project).