Looking ahead… how will the pandemic shape the future of SEA
One way of answering this question is to understand how significant is the pandemic in shaping people’s views
- Consumers currently rate the economy as neutral or weak but over 1/3 expect it to improve in the next 3 months. Similarly, most view their current financial situation as weak but over half expect improvement in the next 3 months.
- The majority of consumers report decreased income, savings and increased job security concerns over the past month. Over half have 4 months or less of savings to live off of without income.
- Bank performance is below expectations for about 1/3rd of consumers. Most consumers expect to increase their use of digital and mobile banking even after the crisis while decreasing in-person visits.
Nielsen provides data and insights to help clients understand consumers and markets. In this document, Nielsen discusses recent economic and consumer trends in Asia Pacific markets including Vietnam. Vietnam has seen strong economic growth recently, driven by urbanization and a growing workforce. While traditional trade still dominates in Vietnam, modern trade channels are growing rapidly. FMCG growth has slowed slightly in Vietnam in the first half of 2018 compared to the previous year. Nielsen advises companies to focus on understanding evolving consumer needs and executing well to take advantage of opportunities in Vietnam.
Dr. Don Levy of the Siena College Research institute analyzed the results of the Annual Survey of Upstate NY business leaders and what they mean for the Buffalo region.
SCSEP: Goodwill Industries International 2019 Spring Conference; Fort Worth, ...J. Michael Daniels II
The Senior Community Service Employment Program (SCSEP) is a community service and work-based job training program for Older Americans. Authorized by the Older Americans Act, the program provides training for low income, job seekers aged 55 and older.
Author/Presenter: J. Michael Daniels II
SCSEP -- Goodwill Industries International 2019 Spring Conference; Fort Worth...J. Michael Daniels II
The Senior Community Service Employment Program (SCSEP) is a community service and work-based job training program for Older Americans. Authorized by the Older Americans Act, the program provides training for low income, job seekers aged 55 and older.
Author/Presenter: J. Michael Daniels II
The document discusses how consumer behavior and media consumption habits have changed due to the COVID-19 pandemic, termed the "new normal". It finds that people are spending more time watching television and news, while also increasing their online and social media activity. Businesses need to adapt their strategies and offerings to cater to consumers' evolving needs, such as enhancing their digital and e-commerce capabilities. The media industry is also exploring new formats like virtual talk shows and concerts to engage audiences during this period.
- Consumers currently rate the economy as neutral or weak but over 1/3 expect it to improve in the next 3 months. Similarly, most view their current financial situation as weak but over half expect improvement in the next 3 months.
- The majority of consumers report decreased income, savings and increased job security concerns over the past month. Over half have 4 months or less of savings to live off of without income.
- Bank performance is below expectations for about 1/3rd of consumers. Most consumers expect to increase their use of digital and mobile banking even after the crisis while decreasing in-person visits.
Nielsen provides data and insights to help clients understand consumers and markets. In this document, Nielsen discusses recent economic and consumer trends in Asia Pacific markets including Vietnam. Vietnam has seen strong economic growth recently, driven by urbanization and a growing workforce. While traditional trade still dominates in Vietnam, modern trade channels are growing rapidly. FMCG growth has slowed slightly in Vietnam in the first half of 2018 compared to the previous year. Nielsen advises companies to focus on understanding evolving consumer needs and executing well to take advantage of opportunities in Vietnam.
Dr. Don Levy of the Siena College Research institute analyzed the results of the Annual Survey of Upstate NY business leaders and what they mean for the Buffalo region.
SCSEP: Goodwill Industries International 2019 Spring Conference; Fort Worth, ...J. Michael Daniels II
The Senior Community Service Employment Program (SCSEP) is a community service and work-based job training program for Older Americans. Authorized by the Older Americans Act, the program provides training for low income, job seekers aged 55 and older.
Author/Presenter: J. Michael Daniels II
SCSEP -- Goodwill Industries International 2019 Spring Conference; Fort Worth...J. Michael Daniels II
The Senior Community Service Employment Program (SCSEP) is a community service and work-based job training program for Older Americans. Authorized by the Older Americans Act, the program provides training for low income, job seekers aged 55 and older.
Author/Presenter: J. Michael Daniels II
The document discusses how consumer behavior and media consumption habits have changed due to the COVID-19 pandemic, termed the "new normal". It finds that people are spending more time watching television and news, while also increasing their online and social media activity. Businesses need to adapt their strategies and offerings to cater to consumers' evolving needs, such as enhancing their digital and e-commerce capabilities. The media industry is also exploring new formats like virtual talk shows and concerts to engage audiences during this period.
3 Key Ingredients to PR Success - PR RevolutionJonathan Bean
This presentation explains the findings of a survey of 2,500 communications and PR professionals and talks about the challenges of strategy, technology and talent.
The document summarizes consumer sentiment data from May 2013. It finds that consumer confidence in the economy declined slightly in May compared to previous months. Eight out of ten consumers believe unemployment will remain the same or increase over the next six months despite an overall declining unemployment rate. Younger consumers aged 25-34 feel financial pressures the most with challenges of child rearing, mortgages, and student loan debt. Overall, nearly half of consumers plan to save only 1-10% of their income for the year, and the US personal savings rate remains low.
Most consumers view the current economy as weak or neutral, but their outlook is improving as only 1/3 expect further weakening in the next 3 months. Most consumers describe their current financial situation as weak but 3/4 expect it to remain the same or improve. Over 2/3 of consumers report decreased income and savings over the past month. Bank performance meets expectations for only 72% of consumers. Many consumers expect to increase their use of digital and mobile banking services even after the crisis ends.
Across Health Multichannel Maturometer 2020Across Health
In many industries, COVID-19 has accelerated the move to digital transformation. As Microsoft’s CEO, Satya Nadella, put it: “We saw 2 years of digital transformation in 2 months.”
Is biopharma moving at the speed of light too? The Maturometer research gives you a unique overview of what others are planning/doing in this space, including topics like:
- Organizational dimension - burning platform (or not)?
- Key investment focus – which channels, technologies, staff capabilities?
- Budget levels for digital
- Key barriers
- Key priorities for 2021
- …
Access the full deck and watch the recording: https://bit.ly/3l3kWFa
Le meilleur des études Ipsos à travers le monde – Mars 2017 Ipsos France
This document provides a summary of the March 2017 edition of Ipsos Update, which highlights recent research and thinking from Ipsos teams around the world. The edition includes summaries of papers on emotionally attaching customers, understanding sustainable development, health issues around the world, setting effective customer satisfaction targets, the future of radio, and the outlook for affluent Americans in 2017. It also previews reports on Thailand and a global youth survey.
The document discusses what is known about microcredit from research, practice, and client reports. Some key points:
- Research shows microcredit benefits micro-businesses but the overall impact on income and poverty is unclear. More randomized controlled trials are needed.
- Practice demonstrates strong demand from the poor and near-perfect repayment rates, indicating microcredit significantly benefits clients.
- When asked, the majority of microcredit clients report benefiting "some" or "a lot" from loans. Regular surveys of client satisfaction also show mostly positive responses.
- Attributing social impacts precisely to microcredit is difficult, but continued borrowing is strongly associated with reduced poverty. Monitoring tools like the Poverty Probability
This report presents findings of a Ipsos global survey conducted on behalf of the Bill & Melinda Gates Foundation. The survey studied people's outlook on their personal lives, challenges for their communities, and the direction of their countries/
Affluent Millennials are reshaping the finance industry through their optimistic and progressive views. They are confident in economic growth, believe their current decisions will lead to future success, and have ambitious goals. Affluent Millennials are independent decision-makers who conduct their own research but also value guidance from advisors. They are loyal customers but open to switching for better options. Social media is central to Affluent Millennials' decisions, and they seek educational content on financial topics through social networks. Financial institutions should leverage social media to engage Affluent Millennials, provide relevant content to build trust and long-term relationships with this influential group.
The document is a 2015-2016 impact report for Seed Spot, an organization that educates, accelerates, and invests in entrepreneurs creating solutions to social problems. Some key highlights from the summary:
- Seed Spot supported 288 ventures since 2012, which created 742 jobs, raised $8.4 million in capital, and impacted 1.15 million lives. Nearly half of the entrepreneurs were women or minorities.
- Case studies describe the impact of several alumni ventures, such as a mobile healthcare system used by UNICEF, a coding academy for refugees, and the world's largest money pool marketplace.
- The report discusses Seed Spot's methodology for evaluating alumni impact, outlines metrics like social issues
Leadership succession planning is a priority of family businesses in South-east Asia because of its perceived importance in attracting investment, says a new report from the Economist Intelligence Unit.
The report Building legacies: Family business succession in South-east Asia, sponsored by Labuan International Business and Financial Centre, is based on a survey of executives in the region. It finds that 67% of family businesses already have succession plans in place, and a significant majority of these companies say their boards have reviewed these plans.
Winning business and attracting investment are strong motivators for family business leaders to establish successors, despite the risk of triggering sibling rivalry or other conflict. Two-thirds of survey respondents agree that customers and investors have more trust in a family-owned business with a succession plan than in a business that lacks one. Seventy-one percent of family business leaders say it is easier to attract investment with a succession plan in place.
Vietnamese consumers are facing economic challenges and uncertainty. Their top concerns include health, the economy, job security, and rising costs of living. Consumer confidence is lower in Vietnam than other Asian countries. FMCG growth is slowing as consumers spend less and save more. However, Vietnam has opportunities for growth through its emerging middle class and the rising spending power of women. Understanding changing demographics like the aging population will be important for meeting evolving consumer needs.
The document discusses findings from a survey of Millennials and Gen Xers in Australia regarding their financial behaviors and expectations. Some key findings about affluent Millennials include:
- They have a progressive view of the future financial industry and are confident about their own financial success due to decisions made now.
- They prefer to conduct their own research but also value validation from financial advisors.
- They are loyal customers of financial institutions they trust but are also open to offerings from non-financial brands.
- Social media plays a central role in their financial decisions and they demand a deeper connection with financial services providers.
Eight years after the global financial crisis triggered a slate of new rules and regulations, a Brunswick Group survey of 2,039 respondents from four countries finds continuing deep skepticism across the globe about the benefits of big banks and the effectiveness of financial regulation.
Key findings:
Eight years post-crisis, anxiety persists
Regulation attractive but not impactful
Desire for smaller, local banks but also multiple services
Uncertain implications of Brexit
ALLVP Research: The State of Mexico's Startups 2016 ResultsWill Saborio
What is the startup founder experience like in Mexico? How does the local startup ecosystem compare to its U.S. cousin? These are critical questions, and it's important to get input on them from the founders driving change in Mexico's dynamic and vibrant startup landscape.
To that end we replicated First Round Capital's recent "State of Startups 2015" survey to shed light on these topics. The Mexico landscape is still young and as such lacks a depth of data; comparison with other ecosystems can offer a valuable analysis. We surveyed a broad set of founders based or working in Mexico to gauge their sentiments and compare them against their peers in the U.S. Hopefully their answers can help other founders, investors, or even dreamers thinking of starting their company.
Citizens Bank presents its 2017 Small Business Pulse Report. The result of surveys with Small Business owners from around the country are presented from a National and a Regional perspective. Business owners are optimistic!
Forty percent of Canadians have participated in at least one power sport activity. The greatest opportunity for expansion appears to be in 4X4, off-road motorcycling and side-by-side ROVs. While over half view the power sports industry favorably, two-thirds think safety promotion could be improved. Most participate on private land, crown land or managed trails, though some admit to unauthorized access, contributing to perceptions of the industry being unregulated.
Báo cáo tài chính tiêu dùng - Tháng 6 năm 2023MarketingTrips
Vietnamese consumers are taking a more cautious approach to their finances amid economic uncertainty. While ensuring financial safety is a top priority, some are also seeking low-to-moderate risk investment opportunities to achieve higher returns. Survey data shows increases in ownership of lower risk products like savings accounts and gold, as well as moderate risk securities. Younger generations have pulled back from high risk investments compared to last year. Looking ahead, consumers expect to invest more in savings, time deposits, gold and securities while maintaining a generally risk-averse outlook. Financial providers need to focus on building trust and transparency to attract these cautious opportunity-seekers.
This document provides results from Edelman's 2015 Trust Barometer survey in Korea. It finds that trust in government dropped significantly in Korea, falling 12% after two years of increases. Koreans ranked Korean corporations 10th globally in trust, a 12% drop from 2014. Koreans believe business innovation is very fast in Korea but that there is not enough regulation across industries except technology. The document also examines perceptions of transparency and benefits to society as factors that influence trust in innovation.
HRF CEO, Dr Brent Jenkins was guest speaker at the Business Club in October and challenged guests to play their part in collaborating to create a shared vision for the Region. If the Hunter is to be successful in meeting new economic, social, environmental and political challenges it will need to face, and address, some difficult questions.
Accenture Getting To Equal 2020 Research Presentation accenture
Accenture's new gender equality report explains differing perceptions on inclusive workplace culture & how leaders can drive a culture of equality. Read more.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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3 Key Ingredients to PR Success - PR RevolutionJonathan Bean
This presentation explains the findings of a survey of 2,500 communications and PR professionals and talks about the challenges of strategy, technology and talent.
The document summarizes consumer sentiment data from May 2013. It finds that consumer confidence in the economy declined slightly in May compared to previous months. Eight out of ten consumers believe unemployment will remain the same or increase over the next six months despite an overall declining unemployment rate. Younger consumers aged 25-34 feel financial pressures the most with challenges of child rearing, mortgages, and student loan debt. Overall, nearly half of consumers plan to save only 1-10% of their income for the year, and the US personal savings rate remains low.
Most consumers view the current economy as weak or neutral, but their outlook is improving as only 1/3 expect further weakening in the next 3 months. Most consumers describe their current financial situation as weak but 3/4 expect it to remain the same or improve. Over 2/3 of consumers report decreased income and savings over the past month. Bank performance meets expectations for only 72% of consumers. Many consumers expect to increase their use of digital and mobile banking services even after the crisis ends.
Across Health Multichannel Maturometer 2020Across Health
In many industries, COVID-19 has accelerated the move to digital transformation. As Microsoft’s CEO, Satya Nadella, put it: “We saw 2 years of digital transformation in 2 months.”
Is biopharma moving at the speed of light too? The Maturometer research gives you a unique overview of what others are planning/doing in this space, including topics like:
- Organizational dimension - burning platform (or not)?
- Key investment focus – which channels, technologies, staff capabilities?
- Budget levels for digital
- Key barriers
- Key priorities for 2021
- …
Access the full deck and watch the recording: https://bit.ly/3l3kWFa
Le meilleur des études Ipsos à travers le monde – Mars 2017 Ipsos France
This document provides a summary of the March 2017 edition of Ipsos Update, which highlights recent research and thinking from Ipsos teams around the world. The edition includes summaries of papers on emotionally attaching customers, understanding sustainable development, health issues around the world, setting effective customer satisfaction targets, the future of radio, and the outlook for affluent Americans in 2017. It also previews reports on Thailand and a global youth survey.
The document discusses what is known about microcredit from research, practice, and client reports. Some key points:
- Research shows microcredit benefits micro-businesses but the overall impact on income and poverty is unclear. More randomized controlled trials are needed.
- Practice demonstrates strong demand from the poor and near-perfect repayment rates, indicating microcredit significantly benefits clients.
- When asked, the majority of microcredit clients report benefiting "some" or "a lot" from loans. Regular surveys of client satisfaction also show mostly positive responses.
- Attributing social impacts precisely to microcredit is difficult, but continued borrowing is strongly associated with reduced poverty. Monitoring tools like the Poverty Probability
This report presents findings of a Ipsos global survey conducted on behalf of the Bill & Melinda Gates Foundation. The survey studied people's outlook on their personal lives, challenges for their communities, and the direction of their countries/
Affluent Millennials are reshaping the finance industry through their optimistic and progressive views. They are confident in economic growth, believe their current decisions will lead to future success, and have ambitious goals. Affluent Millennials are independent decision-makers who conduct their own research but also value guidance from advisors. They are loyal customers but open to switching for better options. Social media is central to Affluent Millennials' decisions, and they seek educational content on financial topics through social networks. Financial institutions should leverage social media to engage Affluent Millennials, provide relevant content to build trust and long-term relationships with this influential group.
The document is a 2015-2016 impact report for Seed Spot, an organization that educates, accelerates, and invests in entrepreneurs creating solutions to social problems. Some key highlights from the summary:
- Seed Spot supported 288 ventures since 2012, which created 742 jobs, raised $8.4 million in capital, and impacted 1.15 million lives. Nearly half of the entrepreneurs were women or minorities.
- Case studies describe the impact of several alumni ventures, such as a mobile healthcare system used by UNICEF, a coding academy for refugees, and the world's largest money pool marketplace.
- The report discusses Seed Spot's methodology for evaluating alumni impact, outlines metrics like social issues
Leadership succession planning is a priority of family businesses in South-east Asia because of its perceived importance in attracting investment, says a new report from the Economist Intelligence Unit.
The report Building legacies: Family business succession in South-east Asia, sponsored by Labuan International Business and Financial Centre, is based on a survey of executives in the region. It finds that 67% of family businesses already have succession plans in place, and a significant majority of these companies say their boards have reviewed these plans.
Winning business and attracting investment are strong motivators for family business leaders to establish successors, despite the risk of triggering sibling rivalry or other conflict. Two-thirds of survey respondents agree that customers and investors have more trust in a family-owned business with a succession plan than in a business that lacks one. Seventy-one percent of family business leaders say it is easier to attract investment with a succession plan in place.
Vietnamese consumers are facing economic challenges and uncertainty. Their top concerns include health, the economy, job security, and rising costs of living. Consumer confidence is lower in Vietnam than other Asian countries. FMCG growth is slowing as consumers spend less and save more. However, Vietnam has opportunities for growth through its emerging middle class and the rising spending power of women. Understanding changing demographics like the aging population will be important for meeting evolving consumer needs.
The document discusses findings from a survey of Millennials and Gen Xers in Australia regarding their financial behaviors and expectations. Some key findings about affluent Millennials include:
- They have a progressive view of the future financial industry and are confident about their own financial success due to decisions made now.
- They prefer to conduct their own research but also value validation from financial advisors.
- They are loyal customers of financial institutions they trust but are also open to offerings from non-financial brands.
- Social media plays a central role in their financial decisions and they demand a deeper connection with financial services providers.
Eight years after the global financial crisis triggered a slate of new rules and regulations, a Brunswick Group survey of 2,039 respondents from four countries finds continuing deep skepticism across the globe about the benefits of big banks and the effectiveness of financial regulation.
Key findings:
Eight years post-crisis, anxiety persists
Regulation attractive but not impactful
Desire for smaller, local banks but also multiple services
Uncertain implications of Brexit
ALLVP Research: The State of Mexico's Startups 2016 ResultsWill Saborio
What is the startup founder experience like in Mexico? How does the local startup ecosystem compare to its U.S. cousin? These are critical questions, and it's important to get input on them from the founders driving change in Mexico's dynamic and vibrant startup landscape.
To that end we replicated First Round Capital's recent "State of Startups 2015" survey to shed light on these topics. The Mexico landscape is still young and as such lacks a depth of data; comparison with other ecosystems can offer a valuable analysis. We surveyed a broad set of founders based or working in Mexico to gauge their sentiments and compare them against their peers in the U.S. Hopefully their answers can help other founders, investors, or even dreamers thinking of starting their company.
Citizens Bank presents its 2017 Small Business Pulse Report. The result of surveys with Small Business owners from around the country are presented from a National and a Regional perspective. Business owners are optimistic!
Forty percent of Canadians have participated in at least one power sport activity. The greatest opportunity for expansion appears to be in 4X4, off-road motorcycling and side-by-side ROVs. While over half view the power sports industry favorably, two-thirds think safety promotion could be improved. Most participate on private land, crown land or managed trails, though some admit to unauthorized access, contributing to perceptions of the industry being unregulated.
Báo cáo tài chính tiêu dùng - Tháng 6 năm 2023MarketingTrips
Vietnamese consumers are taking a more cautious approach to their finances amid economic uncertainty. While ensuring financial safety is a top priority, some are also seeking low-to-moderate risk investment opportunities to achieve higher returns. Survey data shows increases in ownership of lower risk products like savings accounts and gold, as well as moderate risk securities. Younger generations have pulled back from high risk investments compared to last year. Looking ahead, consumers expect to invest more in savings, time deposits, gold and securities while maintaining a generally risk-averse outlook. Financial providers need to focus on building trust and transparency to attract these cautious opportunity-seekers.
This document provides results from Edelman's 2015 Trust Barometer survey in Korea. It finds that trust in government dropped significantly in Korea, falling 12% after two years of increases. Koreans ranked Korean corporations 10th globally in trust, a 12% drop from 2014. Koreans believe business innovation is very fast in Korea but that there is not enough regulation across industries except technology. The document also examines perceptions of transparency and benefits to society as factors that influence trust in innovation.
HRF CEO, Dr Brent Jenkins was guest speaker at the Business Club in October and challenged guests to play their part in collaborating to create a shared vision for the Region. If the Hunter is to be successful in meeting new economic, social, environmental and political challenges it will need to face, and address, some difficult questions.
Accenture Getting To Equal 2020 Research Presentation accenture
Accenture's new gender equality report explains differing perceptions on inclusive workplace culture & how leaders can drive a culture of equality. Read more.
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Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
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During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
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1. Findings from Ipsos SEA Study
Kiranjit Singh
Head of Strategy3
Ngan Ly
Managing Director- Vietnam
Usana Chantarklum
Managing Director- Thailand
Moderated by
Viraj Juthani
Group Service Line Leader - Thailand
Suresh Ramalingam
CEO – Ipsos Southeast Asia
IPSOS SEA AHEAD
SHIFTS &
SENTIMENTS
WATCH WEBINAR
RECORDING
35. For more information regarding this report:
Singapore
Abhishek Choudhary
Associate Research Director,
Innovation
Abhishek.Choudhary@ipsos.com
Indonesia
Gita Marino
Associate Director, Observer
Gita.Marino@ipsos.com
Philippines
Cielo Remorin
Business Development Manager
Cielo.Remorin@ipsos.com
Thailand
Sirada Kulphaisal
Senior Marketing Executive
sirada.kulphaisal@ipsos.com
Malaysia
Lars Erik Lie
Associate Director, Public Affairs
Larserik.Lie@ipsos.com
Vietnam
Rakesh Dayal
Research Director
Rakesh.Dayal@ipsos.com