1 © 2015 Ipsos.1
Ipsos Mobile Survey
FAST | RELIABLE | AFFORDBALE
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
2 © 2015 Ipsos.22222222
IPSOS OFFER
2 © 2015 Ipsos.
3 © 2015 Ipsos.
Ipsos scope and collaboration
Ipsos mobile survey offers a very fast turnaround – as fast as 24 hours
Through collaboration with a mobile panel provider, Ipsos has access to more than
80,000 verified mobile phone users and the panel member is growing everyday.
4 © 2015 Ipsos.
A total of 80,000+ Verified Panel Members as per January 2016
Panel size and distribution
SUMATRA (12%) KALIMANTAN (5%)
SULAWESI (3%)
BALI & EAST INDONESIA (2%)
JAVA (78%)
Jakarta 14%
West Java & Banten 29%
Center Java & Yogyakarta 17%
East Java 18%
Distribution Area
5 © 2015 Ipsos.
General Profile Overview of the Panel
59%
41%
Gender
Male
Female
14%
47%
25%
8%
3%
3%
Age Range
17>
18-24
25-30
31-35
36-40
40+
17%
17%
17%17%
16%
16%
SES
Upper I
Upper II
Middle I
Middle II
Lower I
Lower II
42%
39%
19%
Occupation
Working
Students
Not Working /
Retiree
2%
4% 12%
50%
7%
23%
3%
Education Level
No Formal Education
Elementary
Junior High School
High School
Dilpoma
Bachelor
Master / Doctoral
6 © 2015 Ipsos.
• Users must
have 50
friends
• Duplicate
email is not
accepted
• Users must
verify phone
number
• Duplicate
phone number
is not accepted
• One device
only can be
used by one
account
• ID numbers
combination
must comply
with the rules
• Duplicate ID
numbers is not
accepted
• Users must fill
out
demographic
profile
• Check
consistency
between
answers
• Block invalid
panel
• Ask every 2
months
• Users must fill
out lifestyle
habit
• Check
consistency
between
answers
• Block invalid
panel
• Ask every 4
months
• Validate
answer for
each survey
• Clean
inconsistent
answer
• Control
question
• Block invalid
panel
Strict verification process
Highest quality of panel members
Facebook Login
Phone Number
Verification
ID Device Check
ID Number
Validation
Demographic
Survey
Lifestyle Habit
Survey
Client Survey
7 © 2015 Ipsos.77777777
RATE CARD*
7 © 2015 Ipsos.
(*) For Q1, 2016
8 © 2015 Ipsos.
Rate Card
Please note:
* Report delivery is counted starting from the fieldwork, with the assumption that the target respondents are general population
** Minimum requirements: 2 questions with n=500 sample size
n=500 – 999 interviews
Rp 4,000 /question/ interview
Text or picture
Report delivery in 24 hours*
Free Demography
(Minimum 2 questions per study)
n=1,000 interviews and above
Rp 3,000 /question/interview
Text or picture
Report delivery in 36 hours*
Free Demography
(Minimum 2 questions per study)
Illustration
Sample Size (n=) 500** 1,000
Cost (min. 2 questions) RP 4,000,000 Rp 6,000,000
9 © 2015 Ipsos.
Types of Questions Can Be Asked
• Single Answer Question
• Multiple Answer Question
• Scale Question
• Open End Question
• Priority / Ranking Question
• Matrix or grid question
Note: Additional cost may be applied to some features
Some actions also can be applied in the
survey:
• Forwarding to install Android app
• Forwarding to watch a video
• Forwarding to an URL
10 © 2015 Ipsos.
Additional costs for specific feature
Priority question
Rp 500/option
Video on question
Rp 500/5 seconds
Install android app
Rp 7,000
Additional features cost are above cost per interview
11 © 2015 Ipsos.
Single Answer Question
Question Example
Respondent can pick one answer only
• Options can be display randomly
• Add Other Option
• Respondent can write own answer if not
available in options
• Add Skip Logic
• If respondent choose Option A go to
Question no. 3
• If respondent choose Option B go to end
of survey
12 © 2015 Ipsos.
Multiple Answer Question
Question Example
Respondent can pick more than one answer
• Options can be display randomly
• Add Other Option
• Respondent can write own answer if not
available in options
• Add Skip Logic
• If respondent choose Option B go to end
of survey
• If respondent choose Option B,
respondent can’t choose Option A, C, D
13 © 2015 Ipsos.
Scale Question
Question Example
Respondent can select between scale
1-5 or 1-10
14 © 2015 Ipsos.
Open End Question
Question Example
Respondent can write own answer in
text-box
15 © 2015 Ipsos.
Priority / Ranking Question
Question Example
Respondent must sort answer based
on rank
• Options can be displayed randomly
16 © 2015 Ipsos.
Matrix / Grid Question
Question Example
Multiple questions presented on a
grid or matrix
• Options can be displayed randomly
17 © 2015 Ipsos.
Ask respondent to make an action and survey based on their action
Action
Play YouTube Video
• Ask respondent to play YouTube
video
• Respondent can go to the next
question only after finishing
watching the video
18 © 2015 Ipsos.
Ask respondent to make an action and survey based on their action
Action
Install Android App Preview
• Ask respondent to install an app in
Google Playstore
• You can send another survey
targeted to respondents that have
install your app
• Note: Install Android App survey
can only consist of 1 question.
Follow up survey would have to be
created as a new survey.
19 © 2015 Ipsos.
Ask respondent to make an action and survey based on their action
Action
Browse External Link Preview
• Ask respondent to click on a link
• Respondent can go to next
question after clicking the link
20 © 2015 Ipsos.
ABOUT IPSOS
Ipsos ranks third in the global research industry. With a
strong presence in 87 countries, Ipsos employs more
than 16,000 people and has the ability to conduct
research programs in more than 100 countries. Founded
in France in 1975, Ipsos is controlled and managed by
research professionals. They have built a solid Group
around a multi-specialist positioning – Media and
advertising research; Marketing research; Client and
employee relationship management; Opinion & social
research; Mobile, Online, Offline data collection and
delivery.
Ipsos is listed on Eurolist - NYSE-Euronext. The company
is part of the SBF 120 and the Mid-60 index and is
eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg
IPS:FP
www.ipsos.com
GAME CHANGERS
At Ipsos we are passionately curious about people, markets, brands and
society. We deliver information and analysis that makes our complex
world easier and faster to navigate and inspires our clients to make
smarter decisions.
We believe that our work is important. Security, simplicity, speed and
substance applies to everything we do.
Through specialisation, we offer our clients a unique depth of
knowledge and expertise. Learning from different experiences gives us
perspective and inspires us to boldly call things into question, to be
creative.
By nurturing a culture of collaboration and curiosity, we attract the
highest calibre of people who have the ability and desire to influence
and shape the future.
“GAME CHANGERS” - our tagline - summarises our ambition.

Ipsos Mobile Survey

  • 1.
    1 © 2015Ipsos.1 Ipsos Mobile Survey FAST | RELIABLE | AFFORDBALE © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
  • 2.
    2 © 2015Ipsos.22222222 IPSOS OFFER 2 © 2015 Ipsos.
  • 3.
    3 © 2015Ipsos. Ipsos scope and collaboration Ipsos mobile survey offers a very fast turnaround – as fast as 24 hours Through collaboration with a mobile panel provider, Ipsos has access to more than 80,000 verified mobile phone users and the panel member is growing everyday.
  • 4.
    4 © 2015Ipsos. A total of 80,000+ Verified Panel Members as per January 2016 Panel size and distribution SUMATRA (12%) KALIMANTAN (5%) SULAWESI (3%) BALI & EAST INDONESIA (2%) JAVA (78%) Jakarta 14% West Java & Banten 29% Center Java & Yogyakarta 17% East Java 18% Distribution Area
  • 5.
    5 © 2015Ipsos. General Profile Overview of the Panel 59% 41% Gender Male Female 14% 47% 25% 8% 3% 3% Age Range 17> 18-24 25-30 31-35 36-40 40+ 17% 17% 17%17% 16% 16% SES Upper I Upper II Middle I Middle II Lower I Lower II 42% 39% 19% Occupation Working Students Not Working / Retiree 2% 4% 12% 50% 7% 23% 3% Education Level No Formal Education Elementary Junior High School High School Dilpoma Bachelor Master / Doctoral
  • 6.
    6 © 2015Ipsos. • Users must have 50 friends • Duplicate email is not accepted • Users must verify phone number • Duplicate phone number is not accepted • One device only can be used by one account • ID numbers combination must comply with the rules • Duplicate ID numbers is not accepted • Users must fill out demographic profile • Check consistency between answers • Block invalid panel • Ask every 2 months • Users must fill out lifestyle habit • Check consistency between answers • Block invalid panel • Ask every 4 months • Validate answer for each survey • Clean inconsistent answer • Control question • Block invalid panel Strict verification process Highest quality of panel members Facebook Login Phone Number Verification ID Device Check ID Number Validation Demographic Survey Lifestyle Habit Survey Client Survey
  • 7.
    7 © 2015Ipsos.77777777 RATE CARD* 7 © 2015 Ipsos. (*) For Q1, 2016
  • 8.
    8 © 2015Ipsos. Rate Card Please note: * Report delivery is counted starting from the fieldwork, with the assumption that the target respondents are general population ** Minimum requirements: 2 questions with n=500 sample size n=500 – 999 interviews Rp 4,000 /question/ interview Text or picture Report delivery in 24 hours* Free Demography (Minimum 2 questions per study) n=1,000 interviews and above Rp 3,000 /question/interview Text or picture Report delivery in 36 hours* Free Demography (Minimum 2 questions per study) Illustration Sample Size (n=) 500** 1,000 Cost (min. 2 questions) RP 4,000,000 Rp 6,000,000
  • 9.
    9 © 2015Ipsos. Types of Questions Can Be Asked • Single Answer Question • Multiple Answer Question • Scale Question • Open End Question • Priority / Ranking Question • Matrix or grid question Note: Additional cost may be applied to some features Some actions also can be applied in the survey: • Forwarding to install Android app • Forwarding to watch a video • Forwarding to an URL
  • 10.
    10 © 2015Ipsos. Additional costs for specific feature Priority question Rp 500/option Video on question Rp 500/5 seconds Install android app Rp 7,000 Additional features cost are above cost per interview
  • 11.
    11 © 2015Ipsos. Single Answer Question Question Example Respondent can pick one answer only • Options can be display randomly • Add Other Option • Respondent can write own answer if not available in options • Add Skip Logic • If respondent choose Option A go to Question no. 3 • If respondent choose Option B go to end of survey
  • 12.
    12 © 2015Ipsos. Multiple Answer Question Question Example Respondent can pick more than one answer • Options can be display randomly • Add Other Option • Respondent can write own answer if not available in options • Add Skip Logic • If respondent choose Option B go to end of survey • If respondent choose Option B, respondent can’t choose Option A, C, D
  • 13.
    13 © 2015Ipsos. Scale Question Question Example Respondent can select between scale 1-5 or 1-10
  • 14.
    14 © 2015Ipsos. Open End Question Question Example Respondent can write own answer in text-box
  • 15.
    15 © 2015Ipsos. Priority / Ranking Question Question Example Respondent must sort answer based on rank • Options can be displayed randomly
  • 16.
    16 © 2015Ipsos. Matrix / Grid Question Question Example Multiple questions presented on a grid or matrix • Options can be displayed randomly
  • 17.
    17 © 2015Ipsos. Ask respondent to make an action and survey based on their action Action Play YouTube Video • Ask respondent to play YouTube video • Respondent can go to the next question only after finishing watching the video
  • 18.
    18 © 2015Ipsos. Ask respondent to make an action and survey based on their action Action Install Android App Preview • Ask respondent to install an app in Google Playstore • You can send another survey targeted to respondents that have install your app • Note: Install Android App survey can only consist of 1 question. Follow up survey would have to be created as a new survey.
  • 19.
    19 © 2015Ipsos. Ask respondent to make an action and survey based on their action Action Browse External Link Preview • Ask respondent to click on a link • Respondent can go to next question after clicking the link
  • 20.
    20 © 2015Ipsos. ABOUT IPSOS Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos is listed on Eurolist - NYSE-Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com GAME CHANGERS At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions. We believe that our work is important. Security, simplicity, speed and substance applies to everything we do. Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative. By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future. “GAME CHANGERS” - our tagline - summarises our ambition.