The document discusses Indonesia's economy. It notes that Indonesia has a well-structured economy due to balanced development across industries. While agriculture historically contributed significantly to GDP, the industrial and services sectors have grown. The economy relies on agriculture, manufacturing, and services for growth. It discusses recommendations to enhance key sectors like improving market access for agriculture, permitting foreign investment in manufacturing, and increasing support for education to develop the services sector. The conclusion is that Indonesia has grown strongly but faces challenges improving livelihoods, health, education, and regional interconnectivity to support domestic supply chains.
The Indonesian economy through innovative Micro, Small and Medium sized ente...Tjikal Jedy
The document discusses Indonesia's economic potential and challenges in meeting targets for GDP growth by 2030. It outlines that Indonesia aims to become the 7th largest economy by 2030, up from 16th largest currently, through increasing its GDP growth rate to 7% annually from the current 2.4%. However, this will require overcoming challenges such as boosting labor productivity growth by 60% above historical levels. The document proposes addressing these challenges by focusing on developing four critical sectors: consumer services, agriculture and fisheries, resources, and human capital. It also emphasizes the important role that micro, small and medium enterprises play in the Indonesian economy and in achieving overall economic goals.
ESOMAR Telephone and Internet Coverage around the World 2016T.S. Lim
This document provides an overview of telephone and internet coverage around the world based on data from various sources. It finds that:
- For the European Union and United States, coverage data comes from robust surveys like Eurobarometer and US government sources, providing reliable estimates of penetration levels.
- For some other countries, estimates come from the Google Connected Consumer Survey, but these data have limitations as they relate to indeterminate populations and mobile phones only.
- Overall, telephone coverage looks adequate in most countries, while internet coverage is approaching universal levels in many markets but still faces issues that require more work.
- The document aims to help researchers design better international studies by understanding coverage levels and the optimal research
Indonesia Economy and ASEAN Economic Community by rizal djaafaraBudi Rachmat
1) The Indonesian economy grew 5.02% in 2014, driven by strong domestic demand and resilient household consumption. Exports declined due to weak global demand.
2) Inflation decreased to 6.96% in January 2015 due to falling administered prices and volatile food prices. Core inflation remained under control.
3) Indonesia's balance of payments recorded a surplus of $2.4 billion in Q4 2014 and $15.2 billion for the full year 2014, supported by a capital and financial account surplus that exceeded a current account deficit. Foreign reserves increased to $114.2 billion in January 2015.
This document provides an overview of data analysis and statistics concepts for a training session. It begins with an agenda outlining topics like descriptive statistics, inferential statistics, and independent vs dependent samples. Descriptive statistics concepts covered include measures of central tendency (mean, median, mode), measures of variability (range, standard deviation), and charts. Inferential statistics discusses estimating population parameters, hypothesis testing, and statistical tests like t-tests, ANOVA, and chi-squared. The document provides examples and online simulation tools. It concludes with some practical tips for data analysis like checking for errors, reviewing findings early, and consulting a statistician on analysis plans.
Indonesia is an archipelago country made up of over 17,000 islands located in Southeast Asia. It has a population of over 240 million people and its capital and largest city is Jakarta. The national language is Indonesian but there are over 700 local languages spoken. Indonesia has a diverse landscape and climate with tropical rainforests, over 10% of the world's flowering plants, and 17% of bird species. It also has significant natural resources like oil, natural gas and minerals.
1. Indonesia has faced economic challenges since gaining independence due to weak management and external factors. The economy grew slowly under President Sukarno but improved significantly under President Suharto, reaching high GDP growth rates. However, Indonesia was hit hard by the Asian financial crisis in the late 1990s, causing a recession. The economy has since recovered, with GDP growth, lower inflation, and reduced unemployment.
2. Key macroeconomic indicators such as GDP growth, inflation, and unemployment are analyzed. GDP growth was highest in the 1970s and 1980s but declined during the Asian financial crisis. Inflation spiked in the 1960s but has generally stabilized. Unemployment rose in the 1990s and 2000
The document discusses Indonesia's economy. It notes that Indonesia has a well-structured economy due to balanced development across industries. While agriculture historically contributed significantly to GDP, the industrial and services sectors have grown. The economy relies on agriculture, manufacturing, and services for growth. It discusses recommendations to enhance key sectors like improving market access for agriculture, permitting foreign investment in manufacturing, and increasing support for education to develop the services sector. The conclusion is that Indonesia has grown strongly but faces challenges improving livelihoods, health, education, and regional interconnectivity to support domestic supply chains.
The Indonesian economy through innovative Micro, Small and Medium sized ente...Tjikal Jedy
The document discusses Indonesia's economic potential and challenges in meeting targets for GDP growth by 2030. It outlines that Indonesia aims to become the 7th largest economy by 2030, up from 16th largest currently, through increasing its GDP growth rate to 7% annually from the current 2.4%. However, this will require overcoming challenges such as boosting labor productivity growth by 60% above historical levels. The document proposes addressing these challenges by focusing on developing four critical sectors: consumer services, agriculture and fisheries, resources, and human capital. It also emphasizes the important role that micro, small and medium enterprises play in the Indonesian economy and in achieving overall economic goals.
ESOMAR Telephone and Internet Coverage around the World 2016T.S. Lim
This document provides an overview of telephone and internet coverage around the world based on data from various sources. It finds that:
- For the European Union and United States, coverage data comes from robust surveys like Eurobarometer and US government sources, providing reliable estimates of penetration levels.
- For some other countries, estimates come from the Google Connected Consumer Survey, but these data have limitations as they relate to indeterminate populations and mobile phones only.
- Overall, telephone coverage looks adequate in most countries, while internet coverage is approaching universal levels in many markets but still faces issues that require more work.
- The document aims to help researchers design better international studies by understanding coverage levels and the optimal research
Indonesia Economy and ASEAN Economic Community by rizal djaafaraBudi Rachmat
1) The Indonesian economy grew 5.02% in 2014, driven by strong domestic demand and resilient household consumption. Exports declined due to weak global demand.
2) Inflation decreased to 6.96% in January 2015 due to falling administered prices and volatile food prices. Core inflation remained under control.
3) Indonesia's balance of payments recorded a surplus of $2.4 billion in Q4 2014 and $15.2 billion for the full year 2014, supported by a capital and financial account surplus that exceeded a current account deficit. Foreign reserves increased to $114.2 billion in January 2015.
This document provides an overview of data analysis and statistics concepts for a training session. It begins with an agenda outlining topics like descriptive statistics, inferential statistics, and independent vs dependent samples. Descriptive statistics concepts covered include measures of central tendency (mean, median, mode), measures of variability (range, standard deviation), and charts. Inferential statistics discusses estimating population parameters, hypothesis testing, and statistical tests like t-tests, ANOVA, and chi-squared. The document provides examples and online simulation tools. It concludes with some practical tips for data analysis like checking for errors, reviewing findings early, and consulting a statistician on analysis plans.
Indonesia is an archipelago country made up of over 17,000 islands located in Southeast Asia. It has a population of over 240 million people and its capital and largest city is Jakarta. The national language is Indonesian but there are over 700 local languages spoken. Indonesia has a diverse landscape and climate with tropical rainforests, over 10% of the world's flowering plants, and 17% of bird species. It also has significant natural resources like oil, natural gas and minerals.
1. Indonesia has faced economic challenges since gaining independence due to weak management and external factors. The economy grew slowly under President Sukarno but improved significantly under President Suharto, reaching high GDP growth rates. However, Indonesia was hit hard by the Asian financial crisis in the late 1990s, causing a recession. The economy has since recovered, with GDP growth, lower inflation, and reduced unemployment.
2. Key macroeconomic indicators such as GDP growth, inflation, and unemployment are analyzed. GDP growth was highest in the 1970s and 1980s but declined during the Asian financial crisis. Inflation spiked in the 1960s but has generally stabilized. Unemployment rose in the 1990s and 2000
1) Indonesia faced severe economic turmoil during the Asian Financial Crisis in 1998, with GDP declining by 13.31% that year. However, GDP growth recovered significantly to over 6% in 2010-2011 after the global financial crisis.
2) Consumption contributes the highest proportion to Indonesia's GDP, followed by exports. Investment and government spending contribute smaller and more variable proportions.
3) While inflation in Indonesia has historically been higher than in peer nations, it has shown a gradual declining trend in recent years as the government reduces fuel and electricity subsidies. Volatile food and administered fuel prices continue to pose challenges.
1. The document discusses the history of Indonesia during the period of Dutch colonialism from the 1830s to 1870s.
2. During this time, the Dutch implemented three main policies: the Cultivation System from 1830-1870, the Liberal System after 1870, and the Ethical System from 1900-1930.
3. The Cultivation System, also known as the Culture System, required Indonesian villages to devote land and labor to growing crops for the Dutch government in exchange for a maximum land tax and labor service. However, these legal limits were often exceeded in practice.
Indonesia Investment Outlook and Policy DevelopmentNurman Hartono
This document provides an overview of investment opportunities and the economic outlook in Indonesia. It summarizes that Indonesia has seen strong and stable GDP growth in recent years, averaging over 5% annually. Foreign direct investment has also increased substantially each year and is concentrated in sectors like mining, food, and manufacturing as well as on the island of Java. The document promotes Indonesia as an attractive investment destination given its large population and middle class, strategic location in Asia, and political and economic stability in recent decades.
1. Ipsos Mobile Survey offers fast turnaround times of 24 hours for survey results through collaboration with a mobile panel provider that has access to over 80,000 verified mobile phone users in Indonesia, mainly located on the island of Java.
2. The mobile panel consists of 59% male and 41% female members between the ages of 17-40 years old, covering a range of socioeconomic statuses and occupations.
3. Ipsos has a strict verification process for panel members including validating demographic information, contact details, and survey responses to ensure high data quality. Rates start at Rp4,000/question for samples sizes under 1,000 and Rp3,000/question for over 1
This document discusses whether an innovation's destiny is determined by its inherent nature or if skillful marketing (nurture) can guide it to success. It presents two case studies that tested how marketing affected the personalities of ideas from their initial to developed concepts. The first client struggled to change idea personalities while the second had more success nurturing breakthrough and me-too ideas into winners. The implication is that marketers can influence an idea's destiny but with varying levels of success depending on their commitment and how they address an idea's initial limitations or positioning.
China construction coating industry market demand forecast and investment str...Qianzhan Intelligence
This document provides a summary of a report on the construction coating industry market in China from 2013-2017. Some key points:
- The construction coating industry in China has grown gradually in recent years, driven by growth in downstream industries such as construction and decoration. Market potential remains large due to policies supporting industry development and rising new construction projects.
- The report uses market data collected over the long term and international analysis models to comprehensively evaluate the industry, including definitions, raw materials, market environment, industry development, competition and major regional markets.
- It aims to help companies understand industry trends, discover opportunities, avoid risks, and make correct marketing and investment decisions regarding the construction coating industry in China. The analysis
Indonesia 2016 Construction Outlook - Infrastructure Opportunities with Relat...Brikstats Consulting
Report key highlights: Indonesia economic performance in light of falling coal prices and its impact on the infrastructure sector; Indonesia construction spend 2010-2020; Historical and future construction spend by 6 Economic corridors in Indonesia; PPP projects growth in Indonesia, Preferred PPP concession type in Indonesia, Indonesia PPP regulations and framework; Indonesia project schedule overruns (time overrun) and reasons for project time overruns by sector, List of infrastructure projects in Indonesia with time overruns; average project IRR (internal rate of return) by sector; Indonesia infrastructure project financing methods, project debt equity ratio and list of top financiers.Indonesia power / electricity detailed analysis including electricity demand and supply, Indonesia power generation projects by fuel type, market share of top power producers by capacity and project spend, list of top planned power projects; Indonesia railway sector outlook – railway projects spend, top rail authorities and operators, demand and supply; Indonesia oil and gas sector analysis including project spend, market share of top owners, Indonesia oil and gas reserves and future growth opportunities; Indonesia road projects and spend analysis.
Indonesia as an emerging country is outplaying all other economies by setting its focus on the infrastructure development. With the target of achieving GDP growth of 7-9%, the country is heavily investing in improving the quality and quantity of infrastructure. Under the pressure of extreme electricity shortage and lack of adequate transport facilities, the country’s progress is being directly impacted. To tackle the same, the Government is seen taking some serious steps to incentivize investments like the launch of Infrastructure Guarantee Fund Project (IIGFP) in May 2010 to evaluate the PPP funding by providing Government guarantees. However, the country remains under the threat of its inefficient execution plans. One of a key hurdle is the availability of financing resources that makes it mandatory for the Government to attract local and international investors. The other is the poor implementation of the infrastructure investment plans. Though Government had announced billion dollar of investment, there was not much happening in the direction. But after its GDP declining in 2013 to 5.8% – lowest in 5 years, Indonesian Government is likely to be even more thoughtful of fast implementation of its infrastructure investment plans. As recently observed, the Government is becoming stern to improve the country’s infrastructure and already took a few steps in the direction. By Q3 2015, Ministry of Public works had already tendered ~90% of the planned project, and was allotted USD 22 billion from the 2015 budget.
As per the ‘BrikStats Megaprojects Database’, Indonesia has a large pool of infrastructure projects worth USD 300 billion.
This presentation discusses Alberta's 2017 economic outlook. It notes that the rental market in Calgary currently has a high vacancy rate of 37% as the economy struggles. Labour market issues include a predominance of part-time jobs in 2016, a 20-30% reduction in capital investment in the oil sector, and the approval of two pipelines. The presentation compares Alberta's corporate tax rate, small business tax rate, minimum wage, hydro rates, and carbon taxation to other Canadian provinces, finding Alberta's overall tax burden on businesses to be comparatively low.
Big data implementation and challenges are discussed. Several use cases are presented including using customer insight to drive footfall, mapping mobile subscriber movements against public transport routes, and creating targeted advertising campaigns using location data. Big data projects at Telkom Group are also outlined, covering various industries, government agencies, and internal uses. Challenges of big data are that its definition is simple but it hides numerous potential advantages, and an organization needs to understand how to leverage big data for benefits.
Tanzania election poll report english versionIpsos
This document provides a summary of a survey conducted in Tanzania by Ipsos in September 2015. It includes the methodology used, demographics of respondents, key issues facing Tanzania as identified by respondents, measures to reduce local poverty, levels of trust in political parties on various issues, and presidential candidate preferences. The survey had a sample size of over 1,800 respondents across Tanzania and used in-person interviews to collect data. It provides insights into citizens' views on social, economic and political topics in Tanzania at that time.
Gf k online news consumption topline version.final marchRein Mahatma
Urban Indonesians consume news from multiple sources like smartphones, TV, and newspapers. Smartphones are the primary device for accessing online news. Consumption peaks during mid-day on weekdays and weekends. Entertainment and social issues are the most popular topics. Younger audiences prefer lighter topics, while older audiences are more interested in serious topics like politics. Males favor social issues, politics, and sports, while females are more interested in entertainment and beauty. Higher socioeconomic classes and older age groups are more frequent daily consumers of online news.
Social Media Indonesia Facebook fanpage march 2015ReinҲ Rein
OLX Indonesia maintained its position as the largest Facebook page in Indonesia in March. Indomie and Samsung had the most engaging fanpages due to Indomie posting a quiz and anticipation around Samsung's new devices. Telkomsel provided the best customer service on Twitter, responding to 90% of posts. Brands can increase their Facebook and Twitter profiles by regularly communicating and interacting with fans.
NBI_2023_Press_Release_Supplemental_Deck_WEB.pdfAli Zada
This document provides a summary of findings from the 2023 Anholt-Ipsos Nation Brands Index. Some key findings include:
- Japan ranks first overall for the first time, replacing Germany which dropped to second. The UK reentered the top five.
- Desire to visit nations reached an all-time high after declining in 2022. Appeal of investing in nations also increased.
- Ukraine fell 10 spots in the rankings as its scores did not improve as much as other countries.
- New common interest questions were added examining sustainability efforts, economic leadership, safety, and uniqueness.
This document discusses Singapore's youth population and their characteristics. It notes that there are approximately 1.1 million youth aged 15-35 in Singapore, split evenly between males and females. The largest ethnic groups are Chinese, Malays and Indians. Most youth complete secondary school or higher education. The document also outlines key aspects of Singaporean youth including their aspirations, sentiments at different ages, confidence levels, social participation rates, volunteerism, and civic engagement. It suggests that while youth are generally doing well, there is room for improvement in strengthening their sense of agency and ensuring all youth feel positively connected to their communities and country.
Digital numbers E commerce (SMSC: Social Media Strategist Club) kopdar miniSeno Pramuadji
This is just a glimpse of what is happening in Indonesia, online retailers and marketplace. Datas are a bit old ;). Well..if you have the latest one, feel free to let me know
This document provides information for businesses looking to connect with customers across borders using Facebook. It includes country-specific insights for 10 countries, best practices for using different Facebook ad types, and case studies of companies' Facebook strategies. The section on Brazil notes that 105 million Brazilians use Facebook monthly, that 8 times as many use Android vs iPhone, and that before purchasing Brazilians use Facebook to research brands and products and find customer recommendations.
CROSS-BORDER BUSINESS HANDBOOK : Going global with Facebook 2016Peerasak C.
Going global with Facebook
People around the world are more connected than ever. In 2012,
there were only 2.7 billion people on the Internet. By 2018, that
number is expected to be 3.82 billion—a growth of 30%.
1
And
last year, more than 900 million people around the world had at
least one international connection on social media.
2
These globally connected people are becoming global consumers.
361 million people worldwide have participated in cross-border
e-commerce, and 429 million are international travelers.
3
With 1.7 billion monthly active users
4
—one-fifth of the world’s
population— Facebook is uniquely positioned to help you
reach your customers, wherever they are. People on Facebook
and Instagram are at the center of personal connection and
discovery. They are open to learning about new products.
According to our research, about 50 million businesses use
Facebook to find customers, and 30 percent of their fans are
from other countries.
5
This cross-border business handbook was created to help you
discover how Facebook can help your business grow. You’ll find
a wide range of information to help you communicate effectively
with potential customers around the world. Each country section
begins with basic demographic information, followed by notable
industry information that includes various business sizes, the scale
of online shoppers, the number of smartphone users and more.
Then, consumer behaviors on Facebook are covered. For example,
you’ll learn that the top categories discovered by Facebook users
in France are entertainment, cosmetics, tech and luxury fashion.
6
And that 70% of Malaysians surveyed have seen or searched for
information on Facebook before purchasing.
7
It’s never been a better time to reach new customers and new
markets. We hope you use this handbook to take advantage of
the opportunities your business has around the globe with the
power of Facebook.
This document assesses the appropriateness of existing data sources in Bangladesh to identify health inequities in urban areas and the health needs of the urban poor. It analyzes several major surveys including the Bangladesh Demographic and Health Survey, Urban Health Survey, Multiple Indicator Cluster Survey, and National Tuberculosis Control Programme annual report. It finds that these surveys have small urban samples not fully representative of the urban poor, use wealth indices that do not capture income/expenditures, and have challenges in accessing raw data. It recommends specific surveys of the urban poor with improved sampling methods and easier access to raw data to better identify health inequities.
1) Indonesia faced severe economic turmoil during the Asian Financial Crisis in 1998, with GDP declining by 13.31% that year. However, GDP growth recovered significantly to over 6% in 2010-2011 after the global financial crisis.
2) Consumption contributes the highest proportion to Indonesia's GDP, followed by exports. Investment and government spending contribute smaller and more variable proportions.
3) While inflation in Indonesia has historically been higher than in peer nations, it has shown a gradual declining trend in recent years as the government reduces fuel and electricity subsidies. Volatile food and administered fuel prices continue to pose challenges.
1. The document discusses the history of Indonesia during the period of Dutch colonialism from the 1830s to 1870s.
2. During this time, the Dutch implemented three main policies: the Cultivation System from 1830-1870, the Liberal System after 1870, and the Ethical System from 1900-1930.
3. The Cultivation System, also known as the Culture System, required Indonesian villages to devote land and labor to growing crops for the Dutch government in exchange for a maximum land tax and labor service. However, these legal limits were often exceeded in practice.
Indonesia Investment Outlook and Policy DevelopmentNurman Hartono
This document provides an overview of investment opportunities and the economic outlook in Indonesia. It summarizes that Indonesia has seen strong and stable GDP growth in recent years, averaging over 5% annually. Foreign direct investment has also increased substantially each year and is concentrated in sectors like mining, food, and manufacturing as well as on the island of Java. The document promotes Indonesia as an attractive investment destination given its large population and middle class, strategic location in Asia, and political and economic stability in recent decades.
1. Ipsos Mobile Survey offers fast turnaround times of 24 hours for survey results through collaboration with a mobile panel provider that has access to over 80,000 verified mobile phone users in Indonesia, mainly located on the island of Java.
2. The mobile panel consists of 59% male and 41% female members between the ages of 17-40 years old, covering a range of socioeconomic statuses and occupations.
3. Ipsos has a strict verification process for panel members including validating demographic information, contact details, and survey responses to ensure high data quality. Rates start at Rp4,000/question for samples sizes under 1,000 and Rp3,000/question for over 1
This document discusses whether an innovation's destiny is determined by its inherent nature or if skillful marketing (nurture) can guide it to success. It presents two case studies that tested how marketing affected the personalities of ideas from their initial to developed concepts. The first client struggled to change idea personalities while the second had more success nurturing breakthrough and me-too ideas into winners. The implication is that marketers can influence an idea's destiny but with varying levels of success depending on their commitment and how they address an idea's initial limitations or positioning.
China construction coating industry market demand forecast and investment str...Qianzhan Intelligence
This document provides a summary of a report on the construction coating industry market in China from 2013-2017. Some key points:
- The construction coating industry in China has grown gradually in recent years, driven by growth in downstream industries such as construction and decoration. Market potential remains large due to policies supporting industry development and rising new construction projects.
- The report uses market data collected over the long term and international analysis models to comprehensively evaluate the industry, including definitions, raw materials, market environment, industry development, competition and major regional markets.
- It aims to help companies understand industry trends, discover opportunities, avoid risks, and make correct marketing and investment decisions regarding the construction coating industry in China. The analysis
Indonesia 2016 Construction Outlook - Infrastructure Opportunities with Relat...Brikstats Consulting
Report key highlights: Indonesia economic performance in light of falling coal prices and its impact on the infrastructure sector; Indonesia construction spend 2010-2020; Historical and future construction spend by 6 Economic corridors in Indonesia; PPP projects growth in Indonesia, Preferred PPP concession type in Indonesia, Indonesia PPP regulations and framework; Indonesia project schedule overruns (time overrun) and reasons for project time overruns by sector, List of infrastructure projects in Indonesia with time overruns; average project IRR (internal rate of return) by sector; Indonesia infrastructure project financing methods, project debt equity ratio and list of top financiers.Indonesia power / electricity detailed analysis including electricity demand and supply, Indonesia power generation projects by fuel type, market share of top power producers by capacity and project spend, list of top planned power projects; Indonesia railway sector outlook – railway projects spend, top rail authorities and operators, demand and supply; Indonesia oil and gas sector analysis including project spend, market share of top owners, Indonesia oil and gas reserves and future growth opportunities; Indonesia road projects and spend analysis.
Indonesia as an emerging country is outplaying all other economies by setting its focus on the infrastructure development. With the target of achieving GDP growth of 7-9%, the country is heavily investing in improving the quality and quantity of infrastructure. Under the pressure of extreme electricity shortage and lack of adequate transport facilities, the country’s progress is being directly impacted. To tackle the same, the Government is seen taking some serious steps to incentivize investments like the launch of Infrastructure Guarantee Fund Project (IIGFP) in May 2010 to evaluate the PPP funding by providing Government guarantees. However, the country remains under the threat of its inefficient execution plans. One of a key hurdle is the availability of financing resources that makes it mandatory for the Government to attract local and international investors. The other is the poor implementation of the infrastructure investment plans. Though Government had announced billion dollar of investment, there was not much happening in the direction. But after its GDP declining in 2013 to 5.8% – lowest in 5 years, Indonesian Government is likely to be even more thoughtful of fast implementation of its infrastructure investment plans. As recently observed, the Government is becoming stern to improve the country’s infrastructure and already took a few steps in the direction. By Q3 2015, Ministry of Public works had already tendered ~90% of the planned project, and was allotted USD 22 billion from the 2015 budget.
As per the ‘BrikStats Megaprojects Database’, Indonesia has a large pool of infrastructure projects worth USD 300 billion.
This presentation discusses Alberta's 2017 economic outlook. It notes that the rental market in Calgary currently has a high vacancy rate of 37% as the economy struggles. Labour market issues include a predominance of part-time jobs in 2016, a 20-30% reduction in capital investment in the oil sector, and the approval of two pipelines. The presentation compares Alberta's corporate tax rate, small business tax rate, minimum wage, hydro rates, and carbon taxation to other Canadian provinces, finding Alberta's overall tax burden on businesses to be comparatively low.
Big data implementation and challenges are discussed. Several use cases are presented including using customer insight to drive footfall, mapping mobile subscriber movements against public transport routes, and creating targeted advertising campaigns using location data. Big data projects at Telkom Group are also outlined, covering various industries, government agencies, and internal uses. Challenges of big data are that its definition is simple but it hides numerous potential advantages, and an organization needs to understand how to leverage big data for benefits.
Tanzania election poll report english versionIpsos
This document provides a summary of a survey conducted in Tanzania by Ipsos in September 2015. It includes the methodology used, demographics of respondents, key issues facing Tanzania as identified by respondents, measures to reduce local poverty, levels of trust in political parties on various issues, and presidential candidate preferences. The survey had a sample size of over 1,800 respondents across Tanzania and used in-person interviews to collect data. It provides insights into citizens' views on social, economic and political topics in Tanzania at that time.
Gf k online news consumption topline version.final marchRein Mahatma
Urban Indonesians consume news from multiple sources like smartphones, TV, and newspapers. Smartphones are the primary device for accessing online news. Consumption peaks during mid-day on weekdays and weekends. Entertainment and social issues are the most popular topics. Younger audiences prefer lighter topics, while older audiences are more interested in serious topics like politics. Males favor social issues, politics, and sports, while females are more interested in entertainment and beauty. Higher socioeconomic classes and older age groups are more frequent daily consumers of online news.
Social Media Indonesia Facebook fanpage march 2015ReinҲ Rein
OLX Indonesia maintained its position as the largest Facebook page in Indonesia in March. Indomie and Samsung had the most engaging fanpages due to Indomie posting a quiz and anticipation around Samsung's new devices. Telkomsel provided the best customer service on Twitter, responding to 90% of posts. Brands can increase their Facebook and Twitter profiles by regularly communicating and interacting with fans.
NBI_2023_Press_Release_Supplemental_Deck_WEB.pdfAli Zada
This document provides a summary of findings from the 2023 Anholt-Ipsos Nation Brands Index. Some key findings include:
- Japan ranks first overall for the first time, replacing Germany which dropped to second. The UK reentered the top five.
- Desire to visit nations reached an all-time high after declining in 2022. Appeal of investing in nations also increased.
- Ukraine fell 10 spots in the rankings as its scores did not improve as much as other countries.
- New common interest questions were added examining sustainability efforts, economic leadership, safety, and uniqueness.
This document discusses Singapore's youth population and their characteristics. It notes that there are approximately 1.1 million youth aged 15-35 in Singapore, split evenly between males and females. The largest ethnic groups are Chinese, Malays and Indians. Most youth complete secondary school or higher education. The document also outlines key aspects of Singaporean youth including their aspirations, sentiments at different ages, confidence levels, social participation rates, volunteerism, and civic engagement. It suggests that while youth are generally doing well, there is room for improvement in strengthening their sense of agency and ensuring all youth feel positively connected to their communities and country.
Digital numbers E commerce (SMSC: Social Media Strategist Club) kopdar miniSeno Pramuadji
This is just a glimpse of what is happening in Indonesia, online retailers and marketplace. Datas are a bit old ;). Well..if you have the latest one, feel free to let me know
This document provides information for businesses looking to connect with customers across borders using Facebook. It includes country-specific insights for 10 countries, best practices for using different Facebook ad types, and case studies of companies' Facebook strategies. The section on Brazil notes that 105 million Brazilians use Facebook monthly, that 8 times as many use Android vs iPhone, and that before purchasing Brazilians use Facebook to research brands and products and find customer recommendations.
CROSS-BORDER BUSINESS HANDBOOK : Going global with Facebook 2016Peerasak C.
Going global with Facebook
People around the world are more connected than ever. In 2012,
there were only 2.7 billion people on the Internet. By 2018, that
number is expected to be 3.82 billion—a growth of 30%.
1
And
last year, more than 900 million people around the world had at
least one international connection on social media.
2
These globally connected people are becoming global consumers.
361 million people worldwide have participated in cross-border
e-commerce, and 429 million are international travelers.
3
With 1.7 billion monthly active users
4
—one-fifth of the world’s
population— Facebook is uniquely positioned to help you
reach your customers, wherever they are. People on Facebook
and Instagram are at the center of personal connection and
discovery. They are open to learning about new products.
According to our research, about 50 million businesses use
Facebook to find customers, and 30 percent of their fans are
from other countries.
5
This cross-border business handbook was created to help you
discover how Facebook can help your business grow. You’ll find
a wide range of information to help you communicate effectively
with potential customers around the world. Each country section
begins with basic demographic information, followed by notable
industry information that includes various business sizes, the scale
of online shoppers, the number of smartphone users and more.
Then, consumer behaviors on Facebook are covered. For example,
you’ll learn that the top categories discovered by Facebook users
in France are entertainment, cosmetics, tech and luxury fashion.
6
And that 70% of Malaysians surveyed have seen or searched for
information on Facebook before purchasing.
7
It’s never been a better time to reach new customers and new
markets. We hope you use this handbook to take advantage of
the opportunities your business has around the globe with the
power of Facebook.
This document assesses the appropriateness of existing data sources in Bangladesh to identify health inequities in urban areas and the health needs of the urban poor. It analyzes several major surveys including the Bangladesh Demographic and Health Survey, Urban Health Survey, Multiple Indicator Cluster Survey, and National Tuberculosis Control Programme annual report. It finds that these surveys have small urban samples not fully representative of the urban poor, use wealth indices that do not capture income/expenditures, and have challenges in accessing raw data. It recommends specific surveys of the urban poor with improved sampling methods and easier access to raw data to better identify health inequities.
2019 Reuters Tracking Core Political Impeachment Tracker 10 09 2019 Ipsos Public Affairs
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between October 7-8, 2019. It provides data on topics including:
- Most Americans believe the country is headed in the wrong direction.
- Healthcare, immigration, and the economy are seen as the most important problems facing the country.
- Approval of President Trump remains around 40% overall but is much higher among Republicans and lower among Democrats.
- Views on impeaching President Trump are polarized along party lines.
Philippines HDI Value and Ranking and Highlights of the 5th MDG Progress Reportkukaii
The document discusses the Philippines' progress on human development and achieving the Millennium Development Goals based on two reports. It finds that:
1) The Philippines' Human Development Index increased 16.5% from 1980 to 2013, ranking 117 out of 187 countries, though inequality lowers the index by 18.1%.
2) The Philippines has made high progress on reducing food poverty, boosting education rates, empowering women, and improving access to water and sanitation, but medium progress on reducing income poverty and nutrition levels.
3) Several Millennium Development Goals on reducing poverty, hunger, disease, and improving education, gender equality and environmental sustainability are on track to be met by 2015
The document provides an overview of job market trends in Asia based on a survey of over 4,500 professionals. Some key findings include:
- Job mobility decreased in 2014 across markets like China, Hong Kong, and Singapore, with fewer professionals changing jobs and more accepting counteroffers to stay put.
- Compensation increases were more modest overall in 2014 compared to previous years, though some markets like China still saw sizable increases, especially in consumer sectors.
- Sentiment about the 2015 economic and job market outlook was cautiously optimistic in China but more pessimistic in Hong Kong and Taiwan. Singapore stood out as being more confident.
- By sector, professionals in life sciences felt most positive while consumer/re
This document discusses research on media consumption habits of millennials in the Adria region (countries including Slovenia, Croatia, Serbia, Bosnia and Herzegovina, and Macedonia). Some key findings include:
- Millennials are highly connected digitally and use smartphones, internet, social media, and streaming frequently for content. However, television, radio, newspapers and magazines still maintain audiences as well.
- Online shopping is also significant for millennials in the region.
- To effectively reach millennials, brands need to be genuine, think creatively about timing and channels of communication, and ensure their messages have relevance and purpose.
Reuters/Ipsos Core Political Survey: Impeachment Tracker (12/04/2019)Ipsos Public Affairs
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between December 2-3, 2019. It provides data on:
- Approval ratings for President Trump, which have remained stable at around 39% approval and 55% disapproval overall.
- Views on impeachment, with 44% of Americans believing Trump should be impeached and 42% that he should not be.
- The most important issues facing America, including the economy, healthcare, immigration and more.
- Political party identification among respondents.
Reuters/Ipsos Core Political Survey: Impeachment Tracker (12/11/2019)Ipsos Public Affairs
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between December 9-10, 2019. It provides data on Americans' views on various political issues including: the direction of the country, top problems facing the US, approval of President Trump, views on impeachment, and political party identification. The poll surveyed 1,116 American adults with margins of error between 3.3-11.5% depending on the demographic group.
Reuters/Ipsos Survey: Core Political Impeachment Tracker (10/30/2019)Ipsos Public Affairs
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between October 28-29, 2019. It provides data on:
- Approval ratings for President Trump, which show 40% approval among all adults and 41% among registered voters.
- Views on impeachment, with 47% of all adults believing Trump should be impeached and 41% that he should not be.
- The most important issues facing America, with the economy, healthcare, and immigration being at the top.
- Party affiliation breakdowns among respondents.
[Ubie inc brand presentation] The Good Sport .pptxMduduzi Mohlala
For our 3rd year group assignment, we were tasked to create an elaborate Channel Strategy for The Good Sport trust - A sport NGO initiative focusing on the motor and neural development of children in under privileged areas.
Similar to Indonesian Economy: Consumer Confidence Perspective (20)
Introducing Marketing Research. Showing the use of Marketing Research in business models and frameworks. Describing a typical Marketing Research process.
Leap Brand Investigator Express provides a simple measure of brand strength by comparing a brand to its competitors. It evaluates up to 5 brands through an online survey of 150 random Indonesian respondents. For each brand, the survey asks 8 closed-ended questions to measure aspects like relevancy, quality, and price. These questions are intended to gauge the brand's mental and physical availability to consumers. For 8,500,000 IDR before tax, clients will receive the Brand Potency Index, a weighted average of the 8 measures, and a 30-minute consultation to discuss the results.
Ideas E, B, and C received the highest potential scores of 86, 81, and 77 respectively based on evaluations from 200 random Indonesian respondents who rated ideas on relevancy, believability, uniqueness, and ease of understanding. The document provides details on Leap Idea Navigator Express's scoring system and methodology for evaluating up to 20 ideas through surveys of respondents that are randomly selected to represent a diverse range of demographics across Indonesia. For an investment of 13,500,000 IDR, the service will deliver a potential score card and 30-minute consultation within 6 working days.
Leap Concept Navigator Express. A quick, simple, agile, and very affordable marketing research solution to evaluate the potential of your new positioning concept to generate trials.
Leap TVC Connector Express. A quick, simple, agile, and very affordable marketing research solution to evaluate the potential of your new television commercial to boost the purchase interest towards your brand.
Dokumen tersebut merupakan panduan prosedur penelitian pasar yang dilakukan oleh perusahaan riset pasar. Mulai dari menerima arahan penelitian dari klien, membuat proposal, pengumpulan dan analisis data, hingga penulisan dan presentasi laporan hasil penelitian. Prosedur tersebut meliputi berbagai tahapan seperti persiapan, pelaksanaan survei, verifikasi data, analisis hasil, dan penyampaian laporan akhir kepada k
A National Survey of Corruption in Indonesia: Final ReportT.S. Lim
This document summarizes the key findings of a national survey on corruption in Indonesia conducted for the Partnership for Governance Reform. The survey polled 650 public officials, 1,250 households, and 400 businesses across 14 provinces. It found that approximately 75% of respondents regarded corruption as very common in the public sector. Households reported the traffic police, customs authority, and judiciary as the most corrupt institutions, while religious organizations were seen as the least corrupt. Among public officials, 48% were estimated to receive unofficial payments, while 65% of households reported experiencing corruption involving public officials. The survey provided data on the perceived integrity and performance of various public institutions that can inform anti-corruption reform efforts in Indonesia.
The Roles of Analytics in Digital MarketingT.S. Lim
An Introduction to Machine Learning. Boca Raton, FL: CRC Press, 1984.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory.
Coursera, n.d. https://www.coursera.org/learn/marketing-analytics/home/info.
Hartman, Kevin. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.
Coursera, n.d. https://www.coursera.org/learn/digital-analytics/home/info.
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 15th ed. Upper Saddle River, NJ:
Prent
Leap Research is a marketing research agency established in 2017 by Patricia Marnandus and T.S. Lim in Jakarta, Indonesia. Patricia has 15 years of experience in qualitative research, including senior positions at Ipsos, while Lim has over 15 years of experience in quantitative research and statistics. Leap Research offers a full range of qualitative and quantitative marketing research services, including concept testing, brand equity research, and market understanding projects. The company prioritizes fieldwork quality and uses various methodologies, from in-person interviews to online panels, to ensure high-quality results.
Data Penyelenggara Fintech Terdaftar per Agustus 2018T.S. Lim
Dokumen tersebut merupakan daftar perusahaan-perusahaan fintech yang telah berizin dan terdaftar di Otoritas Jasa Keuangan (OJK). Terdapat 64 perusahaan fintech yang tercantum beserta informasi nama platform, nama perusahaan, nomor izin/pendaftaran, dan tanggal izin/pendaftaran.
The shared views of PACT Agencies on the fundamental principles underlying a good copy testing system.
Reference: "PACT: Positioning Advertising Copy Testing." Journal of Advertising 11, no. 4 (1982): 3-29. doi:10.1080/00913367.1982.10672818.
Indonesia Market Research Turnover 2012 – 2016T.S. Lim
A short analysis of Indonesia market research turnover trends 2012-2016. Data come from "Global Market Research 2017: An ESOMAR Industry Report", published by ESOMAR (2017).
Applications of Big Data Analytics in BusinessesT.S. Lim
The document discusses big data and big data analytics. It begins with definitions of big data from various sources that emphasize the large volumes of structured and unstructured data. It then discusses key aspects of big data including the three Vs of volume, variety, and velocity. The document also provides examples of big data applications in various industries. It explains common analytical methods used in big data including linear regression, decision trees, and neural networks. Finally, it discusses popular tools and frameworks for big data analytics.
This document analyzes claims that big brands are declining while small brands are growing. Through analyzing sales data from various consumer goods categories in the US, the document finds:
1) While some big brands have lost market share, most have done so in growing categories where their sales revenue is still increasing. Small brands also frequently fail or lose share.
2) Claims of declining brand loyalty and increased distrust of big brands are not supported by evidence. Studies show brand loyalty and rejection rates have remained stable.
3) Younger consumers are not broadly rejecting big brands. Analysis of brand purchase data finds only minor differences in shares between younger and older consumers, which also vary year-to-year. The notion that big
Ipsos MORI Thinks: Millennial Myths and RealitiesT.S. Lim
A major new Ipsos MORI report into Millennials reveals the truth about the “most derided generation”.
https://www.ipsos.com/ipsos-mori/en-uk/millennial-myths-and-realities
Leap Research: Your Trusted Research PartnerT.S. Lim
We're market research consultants providing Quantitative and Qualitative market research full services.
We strive in providing our partners the peace-of-mind that their market research projects are being well taken-care-of in our capable hands.
We adopt a hands-on approach by senior management on every single project, coupled with a rigorous quality control procedure, to ensure a smooth operation of each project resulting in good quality and trustworthy data for solid decision making.
When you entrust your market research projects with us, rest assured that they’ll be in our capable hands so that you can sleep well with no worry.
The document summarizes principles for persuasive advertising from the book "Persuasive Advertising" by J. Scott Armstrong. It outlines 4 main strategies (information, influence, emotion, mere exposure) and their associated tactics. It then describes general tactics for overcoming resistance, gaining acceptance, message design, and gaining attention. Finally, it outlines tactics that are specific to still vs. motion media. The document provides over 150 advertising principles in a structured outline format.
Indonesia Market Research Turnover 2011 – 2015T.S. Lim
A short analysis of Indonesia market research turnover trends 2011-2015. Data come from "Global Market Research 2016: An ESOMAR Industry Report", published by ESOMAR (2016).
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
10. 11
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YOU
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please contact
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