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1 © 2016 Ipsos.1
Indonesian Economy
Consumer Confidence Perspective
FEBRUARY,2016 V1
Ipsos AsiaBus Data
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
2 © 2016 Ipsos.
CURRENT ECONOMIC CONDITION – PERSONAL (TREND)
22
31
15
53
53
53
25
17
32
2015 2014 2013
Better
Same
Worse
TOTAL INDONESIA
35 49
22
40
39
50
26 12 28
2015 2014 2013
MEDAN
24 25 15
52 58
51
24 17 34
2015 2014 2013
38 40
18
38 46
62
24 13 20
2015 2014 2013
19
52
16
48
33
58
33 14 26
2015 2014 2013
8 16 3
80
47
57
12 37 41
2015 2014 2013
GREATER JAKARTA
BANDUNG
SURABAYA
MAKASSAR
SOURCE: Ipsos AsiaBus November 2015 , December 2014 , December 2013 (Data weighted on Area & Sex)
People 15-64 years old, SES Upper I to Lower II, 5 major cities
2015 – n=1,059/ n weighted = 19,938,997 | 2014 – n=1,043 / n weighted = 19,970,672 | 2013 – n=1,049/ n weighted=20,066,644
Timeframe: vs. last 6 months
Data in %
More than half of Indonesian people feels their current condition is the same.
More people perceived better condition in 2013, and worse condition in 2014.
3 © 2016 Ipsos.
Future economic outlook is positive.
Very few thinks their condition will be worse in the next 6 months, and majority feels it will be better.
EXPECTED ECONOMIC CONDITION – PERSONAL (TREND)
5 11 6
52
54
49
42
36
45
2015 2014 2013
Better
Same
Worse
11 16 9
41
65
60
47
19 32
2015 2014 2013
5 5 6
50 54 44
46 40 50
2015 2014 2013
9 20 14
62 50 60
29 31 27
2015 2014 2013
6
34
3
61
46
56
33 20
41
2015 2014 2013
1 2 0
80
62 54
19 36 47
2015 2014 2013
Timeframe: vs. next 6 months
Data in %
TOTAL INDONESIA
SOURCE: Ipsos AsiaBus November 2015 , December 2014 , December 2013 (Data weighted on Area & Sex)
People 15-64 years old, SES Upper I to Lower II, 5 major cities
2015 – n=1,059/ n weighted = 19,938,997 | 2014 – n=1,043 / n weighted = 19,970,672 | 2013 – n=1,049/ n weighted=20,066,644
MEDAN
GREATER JAKARTA
BANDUNG
SURABAYA
MAKASSAR
5 © 2016 Ipsos.
Though optimistic on personal condition, positive outlook for the country is slightly weaker.
Improved outlook in Bandung and Surabaya compared to previous years.
EXPECTED ECONOMIC CONDITION – INDONESIA (TREND)
14 12 13
53
49 49
34 39 38
2015 2014 2013
Better
Same
Worse
28 15 16
36 63 70
36 22 13
2015 2014 2013
13 8 12
53 51 43
34 41 46
2015 2014 2013
15
31 24
56 36 53
30 33 23
2015 2014 2013
14 27 15
54
46 73
32 27 11
2015 2014 2013
16 8 1
64
29 49
20
63 49
2015 2014 2013
Timeframe: vs. next 6 months
Data in %
TOTAL INDONESIA
SOURCE: Ipsos AsiaBus November 2015 , December 2014 , December 2013 (Data weighted on Area & Sex)
People 15-64 years old, SES Upper I to Lower II, 5 major cities
2015 – n=1,059/ n weighted = 19,938,997 | 2014 – n=1,043 / n weighted = 19,970,672 | 2013 – n=1,049/ n weighted=20,066,644
MEDAN
GREATER JAKARTA
BANDUNG
SURABAYA
MAKASSAR
6 © 2016 Ipsos.
CURRENT INDONESIAN HAPPINESS LEVEL – TRACKING
MEDAN
People 15-64 years old, SES Upper I to Lower II, 5 major cities (n=1,059 / n weighted = 19,938,997
SOURCE: Ipsos AsiaBus November 2015 (Data weighted on Area & Sex)
4 17 18
49
41 54
47 42 28
2015 2014 2013
GREATER JAKARTA
10 13 10
37
57 59
53
30 31
2015 2014 2013 MAKASSAR
6 12 0
34 32
32
60 56 68
2015 2014 2013
BANDUNG
20
37
9
61
52
45
18 11
45
2015 2014 2013
SURABAYA
11 7 12
42
36
56
47 57
32
2015 2014 2013 Data in %
2015 2014 2013
41 38 38
48 46 52
11 15 10
TOTAL INDONESIA
Despite unchanged situation, Indonesians are generally happy with current condition.
And this has not changed over the years across Total Indonesia.
7 © 2016 Ipsos.
However, current economic situation makes people more cautious with the expenses.
People withheld expenses on leisure activities, though everyday snacks and telecommunication expenses
remained stable.
CURRENT EXPENDITURE (2015)
12% 15%
51% 51% 47% 43%
56%
63%
39% 44%
42% 47%
33%
22%
10% 5% 10% 10%
Snacking for
kids or self
Cellphone
reload
Recreation Family vacation Eating out Buying
clothes/shoes
More expenses compare
with past 6 months
Same expenses compare
with past 6 months
Less expenses compare
with past 6 months
People 15-64 years old, SES Upper I to Lower II, 5 major cities (n=1,059 / n weighted = 19,938,997
SOURCE: Ipsos AsiaBus November 2015 (Data weighted on Area & Sex)
8 © 2016 Ipsos.
In fact, Indonesians are more cautious in spending money in the next 6 months.
Among those who will buy, smartphones and electronics are the top choices for purchase.
FUTURE EXPENDITURE (2015)
17% 16% 11% 11% 11% 11%
7% 6% 1%
Smartphone
Household
Electronic
House /apartment Motorcycle Laptop/PC TV
Computer tablet Car
Financial investment
products
51%
NO PLAN TO
BUY ITEMS
(in next 6 months)
People 15-64 years old, SES Upper I to Lower II, 5 major cities (n=1,059 / n weighted = 19,938,997
SOURCE: Ipsos AsiaBus November 2015 (Data weighted on Area & Sex)
PLAN TO
BUY ITEMS 49%
9 © 2016 Ipsos.
Year
Gender Age Group SEC
Male Female 15-24 25-34 35-49 50-64 A B C D E
2013 50 50 25 29 30 15 12 24 48 12 5
2014 50 50 25 30 30 15 7 19 55 14 3
2015 50 50 27 30 30 13 10 17 58 13 3
Year Greater
Jakarta
Surabaya Medan Bandung Makassar Total
2013 372 210 156 154 157 1,049
2014 368 209 155 154 157 1,043
2015 379 209 158 157 156 1,059
Actual achievement (n) per area:
Actual respondent profile (in %):
Year Greater
Jakarta
Surabaya Medan Bandung Makassar Total
2013 14,008,440 1,936,992 1,496,425 1,843,442 781,345 20,066,644
2014 13,880,793 1,936,992 1,496,425 1,843,442 813,020 19,970,672
2015 13,880,793 1,936,992 1,496,425 1,843,442 781,345 19,938,997
Weighted data per area:
RESEARCH DETAILS
 AsiaBus is a Pan Asian omnibus
conducting a regional random
survey monthly.
 This economic index study was
conducted respectively in
December 2013, December 2014,
and November 2015.
 Study applied pure random
sampling and face-to-face
interviews.
 Sample size was minimum of
n=1,000 in each data reading.
10 © 2016 Ipsos.
ABOUT IPSOS
Ipsos ranks third in the global research industry. With a
strong presence in 87 countries, Ipsos employs more
than 16,000 people and has the ability to conduct
research programs in more than 100 countries. Founded
in France in 1975, Ipsos is controlled and managed by
research professionals. They have built a solid Group
around a multi-specialist positioning – Media and
advertising research; Marketing research; Client and
employee relationship management; Opinion & social
research; Mobile, Online, Offline data collection and
delivery.
Ipsos is listed on Eurolist - NYSE-Euronext. The company
is part of the SBF 120 and the Mid-60 index and is
eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg
IPS:FP
www.ipsos.com
GAME CHANGERS
At Ipsos we are passionately curious about people, markets, brands and
society. We deliver information and analysis that makes our complex
world easier and faster to navigate and inspires our clients to make
smarter decisions.
We believe that our work is important. Security, simplicity, speed and
substance applies to everything we do.
Through specialisation, we offer our clients a unique depth of
knowledge and expertise. Learning from different experiences gives us
perspective and inspires us to boldly call things into question, to be
creative.
By nurturing a culture of collaboration and curiosity, we attract the
highest calibre of people who have the ability and desire to influence
and shape the future.
“GAME CHANGERS” - our tagline - summarises our ambition.
11
THANK
YOU
Graha Arda, 3rd Floor,
Jl. H.R. Rasuna Said Kav. B-6
Kuningan, Jakarta Selatan
12190, Indonesia
info@ipsos.co.id
www.ipsos .com
www.ipsos.co.id
www.facebook.com/ipsosindonesia
+62 21 52 777 01 For further information,
please contact
Iwan Murty
Iwan.Murty@ipsos.com
Bernadette Verde
Bernadette.Verde@ipsos.com

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Indonesian Economy: Consumer Confidence Perspective

  • 1. 1 © 2016 Ipsos.1 Indonesian Economy Consumer Confidence Perspective FEBRUARY,2016 V1 Ipsos AsiaBus Data © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
  • 2. 2 © 2016 Ipsos. CURRENT ECONOMIC CONDITION – PERSONAL (TREND) 22 31 15 53 53 53 25 17 32 2015 2014 2013 Better Same Worse TOTAL INDONESIA 35 49 22 40 39 50 26 12 28 2015 2014 2013 MEDAN 24 25 15 52 58 51 24 17 34 2015 2014 2013 38 40 18 38 46 62 24 13 20 2015 2014 2013 19 52 16 48 33 58 33 14 26 2015 2014 2013 8 16 3 80 47 57 12 37 41 2015 2014 2013 GREATER JAKARTA BANDUNG SURABAYA MAKASSAR SOURCE: Ipsos AsiaBus November 2015 , December 2014 , December 2013 (Data weighted on Area & Sex) People 15-64 years old, SES Upper I to Lower II, 5 major cities 2015 – n=1,059/ n weighted = 19,938,997 | 2014 – n=1,043 / n weighted = 19,970,672 | 2013 – n=1,049/ n weighted=20,066,644 Timeframe: vs. last 6 months Data in % More than half of Indonesian people feels their current condition is the same. More people perceived better condition in 2013, and worse condition in 2014.
  • 3. 3 © 2016 Ipsos. Future economic outlook is positive. Very few thinks their condition will be worse in the next 6 months, and majority feels it will be better. EXPECTED ECONOMIC CONDITION – PERSONAL (TREND) 5 11 6 52 54 49 42 36 45 2015 2014 2013 Better Same Worse 11 16 9 41 65 60 47 19 32 2015 2014 2013 5 5 6 50 54 44 46 40 50 2015 2014 2013 9 20 14 62 50 60 29 31 27 2015 2014 2013 6 34 3 61 46 56 33 20 41 2015 2014 2013 1 2 0 80 62 54 19 36 47 2015 2014 2013 Timeframe: vs. next 6 months Data in % TOTAL INDONESIA SOURCE: Ipsos AsiaBus November 2015 , December 2014 , December 2013 (Data weighted on Area & Sex) People 15-64 years old, SES Upper I to Lower II, 5 major cities 2015 – n=1,059/ n weighted = 19,938,997 | 2014 – n=1,043 / n weighted = 19,970,672 | 2013 – n=1,049/ n weighted=20,066,644 MEDAN GREATER JAKARTA BANDUNG SURABAYA MAKASSAR
  • 4. 5 © 2016 Ipsos. Though optimistic on personal condition, positive outlook for the country is slightly weaker. Improved outlook in Bandung and Surabaya compared to previous years. EXPECTED ECONOMIC CONDITION – INDONESIA (TREND) 14 12 13 53 49 49 34 39 38 2015 2014 2013 Better Same Worse 28 15 16 36 63 70 36 22 13 2015 2014 2013 13 8 12 53 51 43 34 41 46 2015 2014 2013 15 31 24 56 36 53 30 33 23 2015 2014 2013 14 27 15 54 46 73 32 27 11 2015 2014 2013 16 8 1 64 29 49 20 63 49 2015 2014 2013 Timeframe: vs. next 6 months Data in % TOTAL INDONESIA SOURCE: Ipsos AsiaBus November 2015 , December 2014 , December 2013 (Data weighted on Area & Sex) People 15-64 years old, SES Upper I to Lower II, 5 major cities 2015 – n=1,059/ n weighted = 19,938,997 | 2014 – n=1,043 / n weighted = 19,970,672 | 2013 – n=1,049/ n weighted=20,066,644 MEDAN GREATER JAKARTA BANDUNG SURABAYA MAKASSAR
  • 5. 6 © 2016 Ipsos. CURRENT INDONESIAN HAPPINESS LEVEL – TRACKING MEDAN People 15-64 years old, SES Upper I to Lower II, 5 major cities (n=1,059 / n weighted = 19,938,997 SOURCE: Ipsos AsiaBus November 2015 (Data weighted on Area & Sex) 4 17 18 49 41 54 47 42 28 2015 2014 2013 GREATER JAKARTA 10 13 10 37 57 59 53 30 31 2015 2014 2013 MAKASSAR 6 12 0 34 32 32 60 56 68 2015 2014 2013 BANDUNG 20 37 9 61 52 45 18 11 45 2015 2014 2013 SURABAYA 11 7 12 42 36 56 47 57 32 2015 2014 2013 Data in % 2015 2014 2013 41 38 38 48 46 52 11 15 10 TOTAL INDONESIA Despite unchanged situation, Indonesians are generally happy with current condition. And this has not changed over the years across Total Indonesia.
  • 6. 7 © 2016 Ipsos. However, current economic situation makes people more cautious with the expenses. People withheld expenses on leisure activities, though everyday snacks and telecommunication expenses remained stable. CURRENT EXPENDITURE (2015) 12% 15% 51% 51% 47% 43% 56% 63% 39% 44% 42% 47% 33% 22% 10% 5% 10% 10% Snacking for kids or self Cellphone reload Recreation Family vacation Eating out Buying clothes/shoes More expenses compare with past 6 months Same expenses compare with past 6 months Less expenses compare with past 6 months People 15-64 years old, SES Upper I to Lower II, 5 major cities (n=1,059 / n weighted = 19,938,997 SOURCE: Ipsos AsiaBus November 2015 (Data weighted on Area & Sex)
  • 7. 8 © 2016 Ipsos. In fact, Indonesians are more cautious in spending money in the next 6 months. Among those who will buy, smartphones and electronics are the top choices for purchase. FUTURE EXPENDITURE (2015) 17% 16% 11% 11% 11% 11% 7% 6% 1% Smartphone Household Electronic House /apartment Motorcycle Laptop/PC TV Computer tablet Car Financial investment products 51% NO PLAN TO BUY ITEMS (in next 6 months) People 15-64 years old, SES Upper I to Lower II, 5 major cities (n=1,059 / n weighted = 19,938,997 SOURCE: Ipsos AsiaBus November 2015 (Data weighted on Area & Sex) PLAN TO BUY ITEMS 49%
  • 8. 9 © 2016 Ipsos. Year Gender Age Group SEC Male Female 15-24 25-34 35-49 50-64 A B C D E 2013 50 50 25 29 30 15 12 24 48 12 5 2014 50 50 25 30 30 15 7 19 55 14 3 2015 50 50 27 30 30 13 10 17 58 13 3 Year Greater Jakarta Surabaya Medan Bandung Makassar Total 2013 372 210 156 154 157 1,049 2014 368 209 155 154 157 1,043 2015 379 209 158 157 156 1,059 Actual achievement (n) per area: Actual respondent profile (in %): Year Greater Jakarta Surabaya Medan Bandung Makassar Total 2013 14,008,440 1,936,992 1,496,425 1,843,442 781,345 20,066,644 2014 13,880,793 1,936,992 1,496,425 1,843,442 813,020 19,970,672 2015 13,880,793 1,936,992 1,496,425 1,843,442 781,345 19,938,997 Weighted data per area: RESEARCH DETAILS  AsiaBus is a Pan Asian omnibus conducting a regional random survey monthly.  This economic index study was conducted respectively in December 2013, December 2014, and November 2015.  Study applied pure random sampling and face-to-face interviews.  Sample size was minimum of n=1,000 in each data reading.
  • 9. 10 © 2016 Ipsos. ABOUT IPSOS Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos is listed on Eurolist - NYSE-Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com GAME CHANGERS At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions. We believe that our work is important. Security, simplicity, speed and substance applies to everything we do. Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative. By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future. “GAME CHANGERS” - our tagline - summarises our ambition.
  • 10. 11 THANK YOU Graha Arda, 3rd Floor, Jl. H.R. Rasuna Said Kav. B-6 Kuningan, Jakarta Selatan 12190, Indonesia info@ipsos.co.id www.ipsos .com www.ipsos.co.id www.facebook.com/ipsosindonesia +62 21 52 777 01 For further information, please contact Iwan Murty Iwan.Murty@ipsos.com Bernadette Verde Bernadette.Verde@ipsos.com