The document outlines Sansiri's business direction for 2014. It begins with a summary of Sansiri's 2013 results, including key highlights such as project launches, presales, and presale backlog. Sansiri's six key drivers of business growth are then discussed. The 2014 business plan is then presented, including targets for project launches, presales, and revenue. Key strategies for 2014 include sustaining upcountry market momentum, expanding to new locations, improving construction schedules, increasing recurring income, and providing integrated property services to create customer loyalty.

1. SANSIRI BUSINESS DIRECTION 2014
1

2. AGENDA
• 2013 Results & Highlights
• 2014 Business Plan
 Project Launch
 Presale and Revenue
 Key Strategies
• 30 Years of Constructing Life, Not Just Buildings
2

3. 2013 Results & Highlights
3

4. 2013 Results & Highlights
Project Launch
Condominium Townhouse Single-Detached House
6,916 8,195
17,293 17,4043,916 1,624
6,976 1,81916,950
7,011
32,782 41,978
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Y2010 Y2011 Y2012 Y2013
61,20127,782 16,830 57,051
16 14 51 48
-39%
239%
7%
THB million
Number of Project
Bangkok
49%Upcountry
51%
Project launch by location
4

5. 2013 Results & Highlights
Presale
Condominium Townhouse Single-Detached House
2,549 2,724 3,056 2,550
10,878
515 529 614 163
1,82017,840
4,454 4,904
2,262
29,460
-
10,000
20,000
30,000
40,000
50,000
1Q2013 2Q2013 3Q2013 4Q2013 Y2013
20,903 7,706 8,574 4,975 42,158
THB million
5

6. 2013 Results & Highlights
Presale
Condominium Townhouse Single-Detached House
Bangkok
57%
Upcountry
43%
Presale by location
6,962 9,387 10,426 10,878
3,548
4,200 3,614 1,820
14,486 8,204
28,553 29,460
-
7,000
14,000
21,000
28,000
35,000
42,000
Y2010 Y2011 Y2012 Y2013
24,996 21,791 42,593
THB Million
-13%
95%
42,158
-1%
6

7. 2013 Results & Highlights
Highest Presale Backlog in Industry
Condominium Townhouse Single-detached house
3,064
8,3534,585
1,579703
52,959
959
618
34,523
17,594 17,594
16,891 16,891
13,877
74
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2013[F] 2014[F] 2015[F] 2016[F] 2017[F] Presale Backlog
8,546 22,797 17,597 13,877 62,89174
7

8. 2013 Results & Highlights
Six Key Drivers
Business
Growth
Niche
Market
High-end
Market
Mass
Market
Upcountry
Market
Foreign
Clientele
Precast
Factory
8

9. 2013 Results & Highlights
Continue expansion in upcountry market
 Korat
 Rayong
 Udonthani
 Chiangrai
 Suratthani
 Had Yai
 Bangsaen
9

10. 2013 Results & Highlights
Continue expansion in upcountry market
 Good response from customers of upcountry projects reflected in 64% of total project
sold
63%
70% 71%
78%
60%
51%
Center Northern Eastern Western Southern Northeastern
Sale Performance
%Sold Value
10

11. 2013 Results & Highlights
Repeat the successful in low end condominium
 Penetrate condominium market for students through
“dcondo Campus Resort”
 dcondo Campus Resort Kuku
 dcondo Campus Resort Ratchapruek-Charan 13
 dcondo Campus Resort Rangsit
 dcondo Campus Resort Bangna
 dcondo Campus Resort Bangsaen
 dcondo Campus Resort Rangsit-Thammasat
 “dcondo Old town”
 dBura Pran Nok
11

12. 2013 Results & Highlights
Increase portion of foreign clients
 Increase brand awareness among foreign customers for either investing or living
12

13. 2013 Results & Highlights
Gain market share in high-end single detached house project
 Narasiri Bangna
 Narasiri Bhuddhamonthon Sai.1
 Narasiri Rama II
13

14. 2013 Results & Highlights
Tap lower single-detached house and townhouse segment
 “ Kanasiri “ brand for 3 million baht / unit house
 “Met Town” brand for 1.5 million baht/unit townhouse
Kanasiri Wongwaen- Rama 5 Met Town Pathum-Tiwanon
14

15. 2013 Results & Highlights
Fully utilise precast factory
PCF 1
 Start the production : Mar 2012
 Production capacity : 150 units (52,000 sq.m.)/month
PCF 2
 Start the production : Dec 2013
 Products : PC Slab, RC Slab, Special, Stairs, External Wall Condominium, 2nd Beam and Ground Beam
15

16. 2014 Business Plan
16

17. Project Launch
Bangkok
89%
Northern
3%
Eastern
5% Northeastern
3%
Upcountry
11%
Classify by Location
N o.of
project
1Q 2014 3 1 1 5 8,810
2Q 2014 1 - 3 4 8,367
3Q 2014 3 1 4 8 11,315
4Q 2014 1 - 1 2 4,771
N o.ofproject 8 2 9 19
P rojectvalue (M B ) 14,391 1,249 17,623 33,263
% 43 4 53 100
Y 2014 S D H TH C ondo
P roject
value (M B )
SDH
43%
TH
4%
Condo
53%
Classify by Product Type
17

18. Bangkok
64%
Upcountry
36%
Target Presale 2014
by Location
Presale Target
Condominium Townhouse Single-Detached House
Total Presale Value 30,126 Million Baht
9,387 10,426 10,878 11,852
4,200 3,614 1,820
2,682
8,204
28,553 29,460
15,592
-
7,000
14,000
21,000
28,000
35,000
42,000
Y2011 Y2012 Y2013 Y2014 (Target)
-29%
-1%
95%
21,791 42,593 42,158 30,126THB Million
18

19. Revenue Target
Bangkok
63%
Upcountry
37%
Target Revenue by Location
• Total Target Revenue 34,290 Million Baht
THB Million
22,797
11,493
0
5000
10000
15000
20000
25000
30000
35000
2014 (Target)
66%
34,290
Secured Revenue Amount to Reach Target
Secured Revenue
19

20. Key Strategies
• Sustain sales momentum in upcountry markets with new single-
detached house launches
 Phuket
 Chiang Mai
 Khao Yai
 Udonthani
 Khonkaen
 Korat
 Suratthani
Burasiri Kohkaew-Phuket
Setthasiri Sansai-Chiang Mai
20

21. Key Strategies
 Expand upcountry market coverage
 Pitsanulok
 Nakorn Sawan
 Nakorn Sri Thammarat
 Ubonratchathani
 Samui
 Nhong Khai
 Surin
 Kanchanaburi
 Sri Racha
21

22. Key Strategies
 Better control delivery schedule by launching condominiums with EIA approval
only
22

23. Key Strategies
 Improve efficiency by fully utilising both phases of the precast factory
23

24. Key Strategies
 New product concept development appeal to new lifestyle which be more
variety
 New Single-Detached House concept “L-Shaped”
 New Condo concept “HAUS”
24

25. Key Strategies
• Increase recurring income business
‘Escape’ Sansiri Hotel Collection
located in major tourist destinations
 Escape Huahin
Grand Opening Nov 2013
 Escape Khao Yai
Grand Opening Feb 2014
‘Neighbourhood Mall’
located at Sukumvit 77
25

26. Key Strategies
 Provide fully Integrated Property Services to Sansiri’s customers to create brand
loyalty
 Target to increase foreign customers
 Co-agency with international houses
 ‘Rental for the Holidays’ to added value of Sansiri’s project in tourist destination
26

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Thank you for your attention