The document discusses an online community called Lift which aims to bring together like-minded people through talks, workshops, and social events. Lift events attract around 1,000 conference participants onsite, over 7,000 online community members, and more than 160,000 online visitors. The agenda is determined by an online proposition and voting system run by the community.

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4. Talks Open program
Given by some of the moment's 50+ hours of workshops, talks,
brightest and most inspiring discussions, managed by the
speakers curated and prepared community via an online
by Lift Team. proposition and voting system.
Experience
A space dedicated to Social events
networking and inspiration, Networking at its best during
with media art presentations, carefully prepared social
startup booths, technological events
demos, etc.

6. Conference participants
(1000 per event)
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Online community members
‣ (+7000)
‣ Online visitors
‣ (+160’000)
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7. Agenda
An online community is: where a group of
people with similar goals or interests connect
and exchange information using web tools.
Text
Jeremiah Owyang

11. media as part of their everyday activities. In general, the digital marketing tactics respondents
use mostly include e-mail marketing/advertising, online advertising and Web sites/Microsites.
Looking more closely at the digital habits of each respondent group, as shown in Figure 4,
corporate brand side marketers’ use of digital demand generation tactics such as online
advertising, webcasts, and Google ad words is slightly higher than their exhibition management
counterparts.
FIGURE 4. Use of Digital Marketing
Online advertising (Banner Ads, search marketing) 77%
79%
Web site/Microsites 72%
74%
Webcasts 42%
31%
Social Media sites (Facebook, Linked In, Twitter, etc.) 36%
62%
E-mail marketing/advertising 87%
95%
Web-based event management tools 28%
42%
Online Video 29%
31%
Blogs 31%
36%
33% Corporate Brand
Google adwords 26% Exhibition Management/Production
Audio downloads/podcasts 23%
26%
Virtual complements to live events 20%
16%
RSS 13%
22%
SMS/MMS Mobility 3%
10%
Online games 1%3%
Other 2%
2%
Do not use any digital marketing tactics 5%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
CEIR - Digital + Exhibiting Marketing Insights 2009

12. Which of these technologies do you think will be commonplace in
conventions and exhibitions by 2020
Convention 2020 - Fast Future

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