Tim Newman  02.02.09
Background Two very different companies Introduction to the devices Specifications iPhone The good & the bad Storm The good & the bad Enterprise Solution Competitors
What is a ‘smartphone’? Mobile phone + personal computer = smartphone IBM’s “Simon” Released in 1993 Phone, calendar, address book, email 3G? 3 rd  generation of mobile phone standards 1G – analog, voice-only 2G – digital, primary focus is voice, slow data communications 3G – broadband voice, data, and multi-media 4G – new data services and interactive TV through mobile network High speed transmission, more bandwidth Robust applications
Apple Incorporated in 1977 Formerly ‘Apple Computer Inc.’ Dropped ‘Computer’ in Jan 2007 Macintosh computers, iPod, iTunes, iPhone 2008 Sales = $32B Research In Motion (RIM) Founded in 1984 Canadian wireless device company Developer of BlackBerry product line Jan 1999 – launched first BlackBerry solution Jan 2009 - shipped its 50 millionth BlackBerry 2008 Sales = $6B
iPhone Revolutionary mobile device One of the most hyped devices in history Complete web experience, wi-fi SDK, creative apps iTunes marketplace Slick UI, touch screen AT&T Storm Similar features Slick UI, touch screen Media applications Differences Expandable memory, removable battery No wi-fi Verizon
 
 
iPod media player Simple, reliable, and familiar Safari web browser Desktop browsing experience Wi-fi Cellular coverage not always required Free wi-fi hot-spot access Second generation (June 08) 1 st  generation (June 07) iTunes integration Purchase & organize music and playlists Purchase third party apps
AT&T  Only service provider Several class action lawsuits Memory Only 8gb and 16gb User can’t expand memory Permanent, weak battery Unreplaceable, can’t be swapped Replacement battery = $79 Depletes quickly after heavy use Inability to cut & paste Available through third-party app
Onboard SIM for GSM worldwide Necessity for global travelers Document driven Ideal device for docucentric people & organizations DataViz “Documents to Go” view & edit MS Office documents (Excel, PowerPoint, Word) SurePress technology Tactile feedback Battery Removable & replaceable Sharper camera & video camera 3.2 megapixels, flash, auto-focus
No wi-fi Unexplainable oversight Typically faster than 3G Onboard memory Only 1gb May require additional memory cards SurePress technology Requires a firm press Slower, more forceful, typing required 1 st  Generation Shorter & heavier than iPod X
BlackBerry is dominant Document driven Compatibility with MS Office Ability to travel the world Removable & replaceable battery Out of the box works with Microsoft Exchange Lotus Domino Novell GroupWise Blackberry Enterprise Server iPhone ‘Documents to Go’
Other BlackBerry devices BlackBerry Bold BlackBerry Curve Android  Operating System Open source OS for mobile devices Developed by Google T-Mobile G1 Dell Phone

iPhone vs BlackBerry Storm

  • 1.
    Tim Newman 02.02.09
  • 2.
    Background Two verydifferent companies Introduction to the devices Specifications iPhone The good & the bad Storm The good & the bad Enterprise Solution Competitors
  • 3.
    What is a‘smartphone’? Mobile phone + personal computer = smartphone IBM’s “Simon” Released in 1993 Phone, calendar, address book, email 3G? 3 rd generation of mobile phone standards 1G – analog, voice-only 2G – digital, primary focus is voice, slow data communications 3G – broadband voice, data, and multi-media 4G – new data services and interactive TV through mobile network High speed transmission, more bandwidth Robust applications
  • 4.
    Apple Incorporated in1977 Formerly ‘Apple Computer Inc.’ Dropped ‘Computer’ in Jan 2007 Macintosh computers, iPod, iTunes, iPhone 2008 Sales = $32B Research In Motion (RIM) Founded in 1984 Canadian wireless device company Developer of BlackBerry product line Jan 1999 – launched first BlackBerry solution Jan 2009 - shipped its 50 millionth BlackBerry 2008 Sales = $6B
  • 5.
    iPhone Revolutionary mobiledevice One of the most hyped devices in history Complete web experience, wi-fi SDK, creative apps iTunes marketplace Slick UI, touch screen AT&T Storm Similar features Slick UI, touch screen Media applications Differences Expandable memory, removable battery No wi-fi Verizon
  • 6.
  • 7.
  • 8.
    iPod media playerSimple, reliable, and familiar Safari web browser Desktop browsing experience Wi-fi Cellular coverage not always required Free wi-fi hot-spot access Second generation (June 08) 1 st generation (June 07) iTunes integration Purchase & organize music and playlists Purchase third party apps
  • 9.
    AT&T Onlyservice provider Several class action lawsuits Memory Only 8gb and 16gb User can’t expand memory Permanent, weak battery Unreplaceable, can’t be swapped Replacement battery = $79 Depletes quickly after heavy use Inability to cut & paste Available through third-party app
  • 10.
    Onboard SIM forGSM worldwide Necessity for global travelers Document driven Ideal device for docucentric people & organizations DataViz “Documents to Go” view & edit MS Office documents (Excel, PowerPoint, Word) SurePress technology Tactile feedback Battery Removable & replaceable Sharper camera & video camera 3.2 megapixels, flash, auto-focus
  • 11.
    No wi-fi Unexplainableoversight Typically faster than 3G Onboard memory Only 1gb May require additional memory cards SurePress technology Requires a firm press Slower, more forceful, typing required 1 st Generation Shorter & heavier than iPod X
  • 12.
    BlackBerry is dominantDocument driven Compatibility with MS Office Ability to travel the world Removable & replaceable battery Out of the box works with Microsoft Exchange Lotus Domino Novell GroupWise Blackberry Enterprise Server iPhone ‘Documents to Go’
  • 13.
    Other BlackBerry devicesBlackBerry Bold BlackBerry Curve Android Operating System Open source OS for mobile devices Developed by Google T-Mobile G1 Dell Phone