Marketing Presentation
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This document outlines effective marketing strategies for businesses. It discusses the 3Ms of marketing: market, message, and media. It also covers planning and preparation, targeting offers, format, creative content, fulfillment and measurement. The AIDA concept of getting attention, interest, desire and action from customers is explained. The document provides guidance on direct mail, websites, print ads, email campaigns and other channels. It encourages businesses to figure out where they are and where they want to be to create an effective marketing plan.
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Marketing Presentation
- 1. Stop Winking In The Dark! Effective strategies for marketing your business © 2008 lewis design group
- 2. Stop Winking In The Dark! Effective strategies for marketing your business by Ron Lewis Director of Marketing, The Park Ministries and President, Lewis Design Group © 2008 lewis design group
- 3. © 2008 lewis design group
- 4. The 3Ms of Marketing The Market The Message The Media © 2008 lewis design group
- 5. Planning and Preparation Figure out where your company is now and where you want it to be. What actions do you want your customers and prospects to take? Create inquiries and purchases by phone Increase walk-in store traffic Generate sales leads Build your mailing list Increase web traffic © 2008 lewis design group
- 6. Targeting & Offers Success in marketing is driven by these factors. Execute them well and success is yours. House Lists Renting a targeted mailing list Ad space Promotions Website optimization
- 7. Format Direct Mail Website Print Ads Email Campaign Other Marketing Channels © 2008 lewis design group
- 8. Format Probability Probability Probability of Type Approach of Opening of Closing Success (100% Dialogue Sale of Prospects) Direct Sales 33% 30% 9.9% Direct Mail Product Call Indirect sales approach 36% 32% 10.2% Website (PR) Direct Sales 18% 12% 2.2% Print Ads Call Service Indirect sales approach 48% 41% 19.7 Email Campaign (PR) Other Marketing Channels © 2008 lewis design group
- 9. Creative Concept Copywriting Design © 2008 lewis design group
- 10. Creative Concept Copywriting Design © 2008 lewis design group
- 11. Fulfillment & Measurement Fulfillment Tracking Measurement (ROI) © 2008 lewis design group
- 12. Fulfillment & Measurement Fulfillment Tracking Measurement (ROI) © 2008 lewis design group
- 13. The A.I.D.A. Concept © 2008 lewis design group
- 14. The A.I.D.A. Concept A.I.D.A. © 2008 lewis design group
- 15. The A.I.D.A. Concept A.I.D.A. Attention © 2008 lewis design group
- 16. The A.I.D.A. Concept A.I.D.A. Interest Attention © 2008 lewis design group
- 17. The A.I.D.A. Concept A.I.D.A. Interest Desire Attention © 2008 lewis design group
- 18. The A.I.D.A. Concept A.I.D.A. Interest Desire Attention Action © 2008 lewis design group
- 19. Review © 2008 lewis design group
- 20. Review The 3Ms of Marketing © 2008 lewis design group
- 21. Review The 3Ms of Marketing Planning and Preparation © 2008 lewis design group
- 22. Review The 3Ms of Marketing Planning and Preparation Targeting and Offers © 2008 lewis design group
- 23. Review The 3Ms of Marketing Planning and Preparation Targeting and Offers Format © 2008 lewis design group
- 24. Review The 3Ms of Marketing Planning and Preparation Targeting and Offers Format Creative © 2008 lewis design group
- 25. Review The 3Ms of Marketing Planning and Preparation Targeting and Offers Format Creative Fulfillment and Measurement © 2008 lewis design group
- 26. Q&A © 2008 lewis design group
- 27. Shameless Plug for LDG www.ldgcreative.com © 2008 lewis design group
- 28. Shameless Plug for LDG www.ldgcreative.com © 2008 lewis design group
- 32. Thank you.
- 33. Stop Winking In The Dark! Effective strategies for marketing your business © 2008 lewis design group
- 34. Stop Winking In The Dark! Effective strategies for marketing your business by Ron Lewis President Lewis Design Group © 2008 lewis design group