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- 1. The Social Mediafor XXX company SB IMKT120, IP1 Professor Olsen 10/05/14 Northwestern Technologies
- 2. Introduction Who weare and what we do? Why Social Media and why is it important? Social Media Landscape in the IT Industry Social Media in the Corporate World The benefits of Social Media Conclusion
- 3. Why Social Mediaand why it is important ? o The fastest growing communications channel o Customer journey analysis o Sophisticated social listening software o Customer communities o Behavioral analytics o Your company’s competition o Interactivity o Higher search rankings
- 4. Social Media Landscapein the IT Industry
- 5. Social Media inthe Corporate World o 94% of all businesses with a marketing department used social media as part of their marketing platform o 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance o 43% of people aged 20-29 spend more than 10 hours a week on social media sites o 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure o 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period
- 6. The benefits ofa Social Media o Determines and monitors goals and objectives o Defines company’s web design, activities and features o Set a performance budget o Milestones will keep you on track o Priorities will make more sense o You can better plan and manage money flow o Increased Brand Recognition o Higher Brand Authority o Delivers your marketing approach. o Manages company and users requirements.
- 7. Conclusion o Brand identity oVisibility and connectivity o Competitive advantage o More flexible and cost-effective o New advertising opportunities o Improved user experience
- 8. Resources Bosari, J. (2012).The Developing Role of Social Media in the Modern Business World. Retrieved from http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social- media-in-the-modern-business-world/ Fasselle, C. (2014). Setting Successful Website Goals & Objectives. Retrieved from http://www.blitzmediadesign.com/blog/2014/05/setting-successful-website-goals/ Weber, L. (2014). Why Social Media Is Important For Startups. Retrieved from http://www.forbes.com/sites/danschawbel/2014/05/21/larry-weber-why-social-media-is- important-for-startups/
- 9. Questions, comments orremarks? Thank you!
Editor's Notes
- #3 My name is Svetlana Bulygina and I am working as a SM strategy consultant for Northwestern Technologies, Inc. We help companies to have a net interaction with their customers and users via social media by creating for them software applications and also we teach companies how correctly use this “new opportunities” to attract their customers or users. It is not a secret that today people are using social media for absolutely everything: - searching and gathering information - watching news - looking for entertainment - planning or doing shopping - making research of locals restaurants, movie theatre - speaking, sent messages, an making a video calls to friends - and etc. So, today we are going to understand why the company needs a social media and what users will have when they will view your e-visibility by using their digital devices.
- #4 As you can see on the slide the importance of Social Media is essential and based on 9 reasons why the company have to have mobile website. Webber (2014) stated that “today’s marketing toolkit is larger than ever, so some prioritization in learning and adoption is necessary. The most essential tools are those that help companies understand what matters to their customers and what positively and negatively impacts their customer experience, which is today’s primary’s source of competitive advantage.” Do not forget the Social Media audience with their reviews and forum sites. Company can spread their coupons, tickets, discounts, propositions or even “family purchases hours” to catch and attract their costumers by using newest smart options such as online or mobile promotions. Another reason that we have to think about is the Social Media independence, which is based on moto such as “no matter what digital devices you use, you can reach us.” Today, every person in the US and most of the countries has any kind of digital devices and can immediately find the company website in the web environment. A business with both a friendly website and a SM enjoys a distinct advantage over businesses, just take a look on Amazon, Walmart, Toyota, Ebay, Yahoo, Yellow Pages and other websites whose accounts are also based on SM ones. And finally, you do not need to start from scratch and pay again money for absolutely new website connected to any Social Media account. Today, it is possible to update or rebuild you website for newest/modern version, and our company can do it for you in professional manner.
- #5 This slide shows the Social Media Landscape 2014, where we can find a set of online services, such as publishing, playing, networking, buying, and localization. All of these services are divided on Social Media units allowing conversations and social interactions, on computers, and also on mobile and alternate digital devices, such as (smartphones, tablets, connected TVs, smartframes, etc.). Although this graph is divided into pies and layers to make it easier to read, social media is a very dense ecosystem where different players lives in symbioses: if they tend to overlap sometimes, they easily lives together, and we are not in a winner-takes-all market configuration. Thus, three major players can be found in the central circle, because they are providing users with a very large set of functionalities (Facebook, Twitter, and Google +). If it is possible for a user to do services (see above) on only one of these platforms, they are widely used as containers or relays for what internet users are doing on other platforms. Regarding competition between these three, I don’t believe one can eat the two others, since each one have a distinct orientation: Twitter for content discovery, Google+ to manage your online identity and Facebook to interact with your friends.
- #6 Bosari (2012) stated that “If you’re a small, local business, use social media to build a dedicated, loyal customer base by offering the personal touch that only a local business can provide. If your business has a product or service that is primarily used or purchased by other businesses, use social media to network with other businesses in order to increase your visibility in the commercial marketplace. If your business offers a product or service which is primarily used or purchased by individual consumers, aim to use social media as a way to develop a pool of customers who see your brand as quality, hip, and available. No matter the size or nature of your business, a knowledge of your company’s strengths, target market, and product or service niche is an essential part of any successful social media marketing platform.” While increased website sales or traffic may seem to be obvious marketing goals, they are meaningless without assessing the objectives necessary to achieve results (Fasselle, 2014). A company requires an effective marketing strategy beyond presenting a collection of products, services, images, videos or other files, where the company’s info should be focused on this goals, along with measurable objectives to attain them.
- #7 When done properly, a business plan is more than a document that tells the stakeholders what the future might hold for their company. A well-executed business plan maps out the precise future of the business in detail. Along with the business plan, Social Media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay. >List of the benefits of the Social Media with short explanation. One of the important benefit of this list is Company’s Brand Recognition. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
- #8 The Social Media is no longer a luxury, but a necessity. If we want to stay relevant and attractive to our visitors, we need to provide them with easier access to the Social Media through their various devices. A SM immediately helps them stand out and presents a positive, contemporary identity for the organization. Almost over 50% of US people surfing the Internet use their devices. The trend to mobile is unstoppable, and it is obvious that the growing trend is to think of mobile first and desktop second. This is a hard thing to accept, but all companies can already see the trend and thus are beginning to apply the change to their work. The Social Media is no longer a concept - it’s a mainstream reality that will impact any organization that aims to communicate with target audiences online. The responsibility is now to get a SM presence to appeal to the company’s market and generate new business. So….when do we START!