Social media has fundamentally shifted power from brands to consumers. Brands no longer control how they are portrayed and must now manage constant scrutiny. To succeed, brands must 1) ensure integrity by aligning with true values, 2) accept exposure and manage risks, 3) audit all brand aspects to maintain integrity, 4) leverage analytics to understand interfaces, and 5) structure the organization around customer value to cope with constant interfaces. While no brand is safe, taking these steps will help manage risks and leverage opportunities from social media.
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
From Listening to Engaging: Empowering Your Customers to Become Your Most Eff...StrongView
Date: Wednesday, May 19, 2010
Featured Speakers:
Brian Solis, Principal, FutureWorks
Ryan Deutsch, VP of Emerging Media, StrongMail
Social media is a powerful platform for fostering profitable customer relationships; however, many companies struggle getting past the listening phase. There's no question that listening is important, but limiting your social media efforts to this activity puts you in a purely reactive mode instead of empowering you to proactively shape the perception of your brand. In order to fully leverage the power of social media to advance your brand, you need to transition from listening to engaging.
In this interactive webinar, you will learn how to engage customers in meaningful and advantageous conservations that empower them to become partners in your marketing and customer service initiatives. Find out how to properly engender support of online champions in a mutually beneficial way that enable you to drive real business value from social media. Plus, get your questions answered in an extensive Q&A session.
Key things you will learn:
* How to transition from listening to engaging on the social web
* Strategies for empowering customers to become brand advocates
* Engagement tactics that foster mutually beneficial customer relationships
* How to attract online champions who will advance your brand on new social networks
* Social media tools for engaging customers and tracking the impact of your efforts
Word-of-mouth (WOM) is one of the most effective way of communication in marketing, and it plays important role in consumer purchasing decision. This paper explains the following key points about WOM-
• WOM and its psychological drivers
• How WOM plays a major role in marketing?
• How Word-of-mouth marketing influences purchasing decision of consumers?
• Credibility of sources/narrator
• Effect of negative publicity on purchasing decision of consumer
• eWOM
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
PR & Social Media: Can You Have One Without the Other?Chatter Buzz
Chatter Buzz Media hosted an Orlando Digital Maketing Meetup event to discuss PR, Social Media, and how they critically work together in modern business.
From Listening to Engaging: Empowering Your Customers to Become Your Most Eff...StrongView
Date: Wednesday, May 19, 2010
Featured Speakers:
Brian Solis, Principal, FutureWorks
Ryan Deutsch, VP of Emerging Media, StrongMail
Social media is a powerful platform for fostering profitable customer relationships; however, many companies struggle getting past the listening phase. There's no question that listening is important, but limiting your social media efforts to this activity puts you in a purely reactive mode instead of empowering you to proactively shape the perception of your brand. In order to fully leverage the power of social media to advance your brand, you need to transition from listening to engaging.
In this interactive webinar, you will learn how to engage customers in meaningful and advantageous conservations that empower them to become partners in your marketing and customer service initiatives. Find out how to properly engender support of online champions in a mutually beneficial way that enable you to drive real business value from social media. Plus, get your questions answered in an extensive Q&A session.
Key things you will learn:
* How to transition from listening to engaging on the social web
* Strategies for empowering customers to become brand advocates
* Engagement tactics that foster mutually beneficial customer relationships
* How to attract online champions who will advance your brand on new social networks
* Social media tools for engaging customers and tracking the impact of your efforts
Word-of-mouth (WOM) is one of the most effective way of communication in marketing, and it plays important role in consumer purchasing decision. This paper explains the following key points about WOM-
• WOM and its psychological drivers
• How WOM plays a major role in marketing?
• How Word-of-mouth marketing influences purchasing decision of consumers?
• Credibility of sources/narrator
• Effect of negative publicity on purchasing decision of consumer
• eWOM
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
I was talking to a few businesses and realized that even when they are doing a lot of B2C, and > S$20MM in revenue, they are still not on social media. So this is a simple introduction on why you should get on social media. (Updated since 2 years back)
Social Media Crisis: Detection & Prevention by Social Eyez; ArabNet Beirut 2015ArabNet ME
Speaker: Marwan El Nemr, Commercial Director, Social Eyez @MarwanElNemr
Unlike traditional crisis scenarios, social media crisis is swift, amplified and often hard to manage as everything occurs in real-time across numerous social media channels. Many organizations are caught unprepared and unable to control the wildfires, SocialEyez’s participation at Arabnet Beirut 2015 offered the audience an overview about crisis detection and how effective frameworks can be easily adapted to the needs of organizations.
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
For decades, marketers and advertisers have used demographic profiling to target consumers. But focusing solely on this traditional targeting tactic may be a waste of precious time, money, energy and opportunities for meaningful engagement. By considering how the social and mobile landscapes have impacted the consumer’s ability to commune in new and personal ways we can discover how demographic profiling alone is ineffective. The webinar will explore EMG’s hand- crafted methodologies in collecting, measuring and responding to new data sets, live behaviors and critical brand sentiment that have allowed us to target and personalize campaigns and web experiences within a diversity of industries including higher education, healthcare and entertainment.
Join us as we introduce and explore how you can evolve your approach to profiling and segmenting audiences to increase impressions, shares, adoptions and conversions.
In this webinar you will learn how to:
1. Think beyond demographic profiling and why it is fiscally beneficial to do so
2. Acquire more specific data sets and ways to measure
3. Use those data sets to get started on targeting consumers on more specific levels
4. Craft engaging and personalized web features and experiences
5. Measure the success and efficiencies of your new marketing tactics
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
This presentation was given by Monica Karam, Partner and Social Business Strategist at social4ce Beirut during the DGTL#U Conference on September 20th 2012.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Social Media as a Business Opportunity - Lanarkshire Chamber of Commerce Busi...twintangibles
Presentation to Lanarkshire Chamber of Commerce Business Fair - Social Media as a Business Opportunity and as a Business Threat. Social Media offers organisations many opportunities to innovate their business model. If you don't take the opportunity be aware that a competitor might and then threaten your market share
Social Media Crisis: Detection & Prevention by Social Eyez; ArabNet Beirut 2015ArabNet ME
Speaker: Marwan El Nemr, Commercial Director, Social Eyez @MarwanElNemr
Unlike traditional crisis scenarios, social media crisis is swift, amplified and often hard to manage as everything occurs in real-time across numerous social media channels. Many organizations are caught unprepared and unable to control the wildfires, SocialEyez’s participation at Arabnet Beirut 2015 offered the audience an overview about crisis detection and how effective frameworks can be easily adapted to the needs of organizations.
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
For decades, marketers and advertisers have used demographic profiling to target consumers. But focusing solely on this traditional targeting tactic may be a waste of precious time, money, energy and opportunities for meaningful engagement. By considering how the social and mobile landscapes have impacted the consumer’s ability to commune in new and personal ways we can discover how demographic profiling alone is ineffective. The webinar will explore EMG’s hand- crafted methodologies in collecting, measuring and responding to new data sets, live behaviors and critical brand sentiment that have allowed us to target and personalize campaigns and web experiences within a diversity of industries including higher education, healthcare and entertainment.
Join us as we introduce and explore how you can evolve your approach to profiling and segmenting audiences to increase impressions, shares, adoptions and conversions.
In this webinar you will learn how to:
1. Think beyond demographic profiling and why it is fiscally beneficial to do so
2. Acquire more specific data sets and ways to measure
3. Use those data sets to get started on targeting consumers on more specific levels
4. Craft engaging and personalized web features and experiences
5. Measure the success and efficiencies of your new marketing tactics
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
This presentation was given by Monica Karam, Partner and Social Business Strategist at social4ce Beirut during the DGTL#U Conference on September 20th 2012.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
Social Media as a Business Opportunity - Lanarkshire Chamber of Commerce Busi...twintangibles
Presentation to Lanarkshire Chamber of Commerce Business Fair - Social Media as a Business Opportunity and as a Business Threat. Social Media offers organisations many opportunities to innovate their business model. If you don't take the opportunity be aware that a competitor might and then threaten your market share
The impact of information and other technology upon organisations and how they interface with their stakeholders and customers - and how they create meaning for their product and service brands, are vital today. We are facing an era of meta-technology, where our insights into, our understanding of and our use of technology, will impact the depth of meaning we create in our brands by the "amount" of information that is added through the application of technology and the value of meaningful content. Social media alone holds many challenges for organisations. This article explores some of these issues and raises key questions about the role of technology for brands, companies and stakeholders.
Social media leads to fundamental change in companies, it is far more than marketing or simply new marketing tools. This presentation outlines the impact of social media on business and how business should deal with it.
Influencer Marketing: Guide to Brand SafetyJessica Hulett
Influencer marketing is a line in the budget now. Brands now agree that some percentage of their voice needs to come from others’ voices – genuine, authentic, relatable voices. Consumers rely on these voices of influence to make purchase decisions. Marketers find that Influencer Marketing programs can return an ROI superior to some traditional media. And even the ANA has now recognized Influencer Marketing as an important marketing discipline, right beside event marketing, content marketing, shopper marketing, etc.
But it hasn’t all been rainbows and butterflies…
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
The benefits of a predictive online reputation management process, including a robust response mechanism, pay off in averting or smoothing any brand reputation crises. This whitepaper explains how to set up such a reputation management process.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
QuickMetrix is a new-generation digital customer engagement management platform for Social Listening, Online Reputation Management , Social CRM, Social Publishing, Surveys & Crisis Management.
Brands at an inflection point: do you live or die? The questions to ask, the ...Drthomasbrand Limited
The factors that will drive the growth or the demise of brands in the next twenty years. A critical view of how brands will evolve and devolve & what to do
Mastering in company capability for marketers and business leaders for busine...Drthomasbrand Limited
Executive bespoke or topic-based masterclasses for marketers and executives to deal with business and market challenges in a changed competitive, disruptive and within major market changes. Short course formats, high-level engagement, topics of relevance, building in-house capability for companies, reduce the reliance upon business consultants by building own capabilities, challenging, lateral thinking, results-focussed
The everyday fallacies of marketing technology: doing it right versus doing i...Drthomasbrand Limited
Marketing technology is the most powerful change to marketing and business is known history. This presentation covers key aspects of how to avoid the problems and incorporates the considerations to use marketing and digital technology best in companies.
Into the Digital Abyss - or The New "Vortex" of Business? Creating new compan...Drthomasbrand Limited
We all know the world is changing, even if we struggle to grasp the depth of it. The sheer number of industries that are impacted, make us realise just how dramatic these changes are. There are more serious mega-trends than ever before. How we deal with these complexities as companies, will determine the degree of competitive opportunity we create. The better we leverage them, the more we will create companies that define their own market-space. This is the greatest opportunity for all. To make the best of these opportunities, will also entail far greater degrees of risk than before.
Within itself, innovation holds many paradoxes. It can become a rod for the back of a company. It can drive growth. It can motivate people. It can be very difficult to do. It may at some point become impossible to innovate a given product further. This article explores the paradoxes of innovation as a major driver of company success today.
Does market information, marketing and consumer research have a role in busin...Drthomasbrand Limited
In this presentation, I review the status of information and research within companies, and discuss issues and constraints pertaining to the more effective use of information in business and marketing decision making. These touch upon the way in which research is managed in companies, as well as how it is viewed by the executive. To do it well, requires a mind-set change, even a cultural change in many executive teams and companies. Even the talk of "big data", is meaningless unless the company is receptive to the information and its eco-system is prepared for it.
What challenger brands are, how they work and how to become one. Illustrated ...Drthomasbrand Limited
An overview of what challenger brands are and what makes them work. Illustrated through extensive examples. How do you become one, what are the steps and strategies that works.
How to use what makes your country unique to create competitive advantageDrthomasbrand Limited
How to leverage the unique strengths and capabilities of your company, country or region to create a sustainable business with a strong competitive advantage.
This article is done with specific emphasis on emerging markets where many local communities lack the resources or a sustainable way to create a higher standard of living for all. Examples are used to illustrate what countries and regions can do to resolve this challenge.
Essentially, it also endorses the fact that true competitive advantage lies in what a company can truly do authentically.
A view on brand portfolio management, innovation, profitability and corporate...Drthomasbrand Limited
An outline of the kind of strategy a company can pursue to attain its revenue and business growth.
It outlines a number of approaches and what is most relevant for what kind of company.
Disruptive innovation adds enormous value and margins to companies. If a company can create a new industry, this growth is exponential.
Yet, few companies do it well.
Yet, within it, innovation holds its own paradoxes: regular innovation creates expectations from investors and customers. Once the rate starts falling, the company is almost penalised for it, disproportionately.
Most companies pay lip service to innovation.
By remaining young at heart, a company can make the fundamental changes required to become innovative, outside of anecdotal changes that will be short-lived and that will not lead to a high innovation index.
From product brands to concept brands the evolution of brand managementDrthomasbrand Limited
The idea of concept brands is a useful one to evaluate the extent to which a brand can stretch and create exponential brand and business growth and value. It can help a brand extend into new products, services, markets and segments. It can assist a brand to increase its growth and its value.
In this presentation, we explore what the concept is, how it works and why it matters. We investigate examples of brands that have done it right and brand that are struggling to do it right. We look at what factors make it succeed or fail.
We then review the process and questions as to how to make it work for your brand.
A challenging presentation about brand issues, challenges, paradoxes, questions and trends - issues that underlie brand development, brand evolution, the relationship of brands with their diverse stakeholders, the impact of social media upon brands and how brand meaning is created and managed.
A View On Brand Portfolio Management, Innovation, Profitability And Corporate...Drthomasbrand Limited
A view on how companies can manage their brand portfolios to balance incremental and radical innovation with optimal profitability and the right corporate culture.
The Old Spice campaign endorses two important brand management principles: understand the values that make your brand unique and integrate the media channels you use.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. The paradox of social media for brands –
opportunity - or lurking disaster?
How to beat the odds in five ways…
24/ 05/ 2013
2. Instead of being great new media tools for brands, most of the impact of
social media upon brands are far more fundamental. In fact, at this
point, social media “threatens” more than they “enable” brands
• Marketers and brand owners are used to notice, investigate, discard or use new media types as they come
along. They “made the rules”, decided whether these media was worthy or not, and what they were
worth. Media stayed in business because they fulfilled a marketing purpose.
• NO LONGER!
– With social media, this is still true to an extent, but it does not prevent consumers from using any social media type they choose
when talking about the brand.
– The brand owner has a far lesser “say” when it comes to social media. In fact, some social media are quite dismissive of business
in general.
– What is true, is that brand owners have no control over what is being said about their brands. The
power has shifted, fundamentally. And forever.
• Marketers are struggling with this loss of control. Most do not know how to handle this… and it is only the
beginning.
• Yet, marketers still face having to retain and grow their customers, using all media types, including social
media. So marketers need to beat he odds.
• Like in all areas of business, the winners will be those who can leverage these new opportunities to their
advantage, better than their competitors.
• The losers will be those who think that they still have the control, or that believe it is business-as-usual.
At this point, this is still the vast majority of brand owners and marketers.
3. Five ways in which the impact of social media upon brands can be managed
So the paradox faced by brands today, is that one of the greatest inventions ever in media, may be the greatest
threat to their very existence.
I outline five ways in which I believe brand owners can reduce their risk, and use social media pro-actively.
4. • The greatest impact of social media upon brands, is the “equalisation” it brings to the world.
• Everyone, anywhere, with access to the Internet, can communicate, in any way, with anyone, about
anything or anyone.
• This means any viewpoint –
good, bad, considered, inconsiderate, emotional, rational, violent, valid, invalid - or whatever, can be
shared.
• And because there is no mediation, even slander will get widespread coverage before anyone can stop it.
• This means the true authenticity of a brand owner (who it really is), the values it holds, the way it
operates, is open to scrutiny by anyone inside or outside the organisation.
• This puts the true purpose - and real values - a company founder, its executives and staff “live” - not that
that is written on posters - at the centre of the debate.
• If the value system of a company is profoundly based upon honesty, truth, respect for humanity, respect
for society, respect for fellow-human beings and all living things, respect for the environment and the
sustainability of our universe, respect for people and their values, respect for its customers, respect for
suppliers, respect for its future… it will be ok, and it need not live in fear of social media. If the company
honestly makes products and services it believes enables and empowers humanity, it need not be
concerned. This kind of organisation is not secretive, it shares, involves, engages. It is open to the world.
This means it is also willing to recognise its mistakes. It also recognises that to earn a decent – not
excessive - profit margin, it needs to retain a balance of interests.
• Much of this will stem from the leadership of an organisation.
1. The integrity of a brand owner is now paramount: your values will be
apparent to all, not in what you say, but in what you do
5. 2. Brands are exposed: either you understand it - and live accordingly -
or one day, your brand will die. The larger your brand, the greater your risk
• Where “crisis communication” strategies were always a part of many large, complex organisations, it now
takes front seat.
• It is impossible for any brand to control it’s user interface, 24/7, at all contact points, across the
planet, delivering exacting consistency of quality to its users.
• Brand marketing was, for most of the time, a “gatekeeper” – it could manage - and largely control - bad
publicity. If it knew the media well, a hallmark of a good PR company, it could even prevent bad media
publicity from being placed.
• This has fundamentally changed - social media enables immediate interface between any number of
people, in any number of locations, directly and personally, mediated through a significant “shared friend”.
– The content cannot be prevented, regardless of its technical “accuracy”. As is the nature of humans, much of this
content will be highly emotional, giving any such shared content greater gravity and impact.
• At any point in time, any brand, large or small, has user interface.
– This interface is either good or bad; consistent with previous interfaces - or not; consistent with the brand positioning
in the marketplace – or not; better or worse than those of competitors.
– Users will either grin and bear it, many do, or they will stop using the brand. Some will complain and tell their friends.
The easiest way to do it, is on social media, it takes one second to post it.
• Within this context, the only brands that will survive intact, are one’s that have cultural values that was
outlined before. Added to that, there is much it can do to leverage its position of integrity, see points 3-5.
6. • Unless your fundamentally understand your brand, you are exposed. Whilst this sounds obvious, I know
very few brands owners who really understand all the aspects of their brands deeply and honestly.
• This includes:
– How, where and how your brand is produced. Whether that adheres to global best practice - or not.
– Minute detail of suppliers, raw material providers, associate companies, shareholder profiles. Who these are and
what their intentions are.
– Links to outside organisations with dubious roles or profiles.
– Who produces the brand and whether they are being paid properly – and have proper working conditions - relative to
the standards of their user territories.
– How your brand compares to the market needs and competitive offers.
• Are you better, worse and why.
• If your brand delivery is worse, are people paying less for it - or are you taking exceptional and unsustainable profit margins?
• Are you monitoring the quality of production and end-user delivery?
– If your brand requires a service delivery component anywhere, are the staff informed, trained, empowered? Is the
physical infrastructure able to present and deliver the brand in the best possible way, relative to the expectations of
the market?
– Are staff happy?
– Are staff being paid well relative to similar brands and the profit margin of the company?
– Are there processes in place to deal with issues, complaints, breakdowns?
– Are you aware of what is happening everywhere in the organisation at all times?
– Are the systems able to scrutinize supervisory and other behaviour on an ongoing basis?
3. Audit your brand in every way, to ensure the integrity of its production and
user delivery
7. 4. Freely available analytical tools enable “deep” insights, enabling a brand to
focus very precisely on the people, words, images, content and communities
they want to influence
• With the analytical tools available online today – many of them for free - any brand owner can
understand exactly how the brand will interface with its users and potential users.
• Every single Internet interface can be tracked and understood.
• Most organisations also have extensive internal user and research data it can use to retain and grow
business and understand the user interface requirements, profiles and issues.
• Brand owners can also research and understand why they attract, not attract, retain or lose customers.
This provides a wealth of insights.
• Defensively, it can assist the brand owner to understand how negative content can impact the brand –
what it is likely to be and where it will come from. This will enable the brand owner to devise a counter-
strategy to reduce the impact of any negative content being disseminated about his/ her brand.
• Offensively, it is very useful for the brand to manage its own user interface:
– Who it wants to engage with.
– About what.
– How.
– Where and when.
– How it will keep the debate relevant and alive.
– How to structure the organsiation to enable this engagement to remain relevant and contemporary to the global
debates about similar issues.
• The company can also install “early warning systems” to pick-up trends, mentions, comments, negativity.
8. 5. Unless everything in the brand organisation aligns, it will be exposed:
structure the company to cope with these changes
• The greatest impact of social media will be upon how the company is structured and how it engages with
its environments.
• Most companies are not structured to cope with social media and their impact.
• It is important that an organisation aligns its entire organisation to the production and delivery of
customer value. In fact, one wonders why a company does other things – much of the redundancy in
companies often lie in doing things that cannot be traced backed to the production of customer value. I
find in many companies, many departments or individuals have no idea how what they do relate to the
creation of customer value.
• This is critical in making all company employees understand their role relative to the bigger goal and
purpose. If it gets too diluted, staff tend to become “displaced” and often lose focus and interest, or
become demotivated.
• Once the structure is aligned, people need to be empowered.
9. Conclusions
The overall impact of social media will be detrimental to more brands than positive.
To ensure you can manage that in an organisation:
1. Question and align your company purpose and value system. Build a company with true
integrity.
2. Know you are exposed and there is nothing you can do to change that. Manage accordingly.
3. Audit and understand the integrity, production and delivery of your brand in all ways.
4. Understand the current and potential user interfaces you can and will have. Understand
your own and user interface data. Know your customers and company.
5. Align your company structures to produce customer value at all levels of interface. Question
any function that does not do that. Most company structures need to change to cope.
Although no company is immune to being exposed every moment of every day,
following the five steps above will put a brand owner in a far more offensive
position.