How to leverage the unique strengths and capabilities of your company, country or region to create a sustainable business with a strong competitive advantage. This article is done with specific emphasis on emerging markets where many local communities lack the resources or a sustainable way to create a higher standard of living for all. Examples are used to illustrate what countries and regions can do to resolve this challenge. Essentially, it also endorses the fact that true competitive advantage lies in what a company can truly do authentically.