Creating a Culture of Experimentation (Lean Startup Conference talk)

Creating a Culture of Experimentation (Lean Startup Conference talk)

• 1.
  Creating a Cultureof Experimentation: Ideas and Best Practices Scott Cook Bharath Kadaba Joe Hernandez Carol Howe
• 2.
  Leaders Champion aGrand Challenge Create new businesses that improve the financial lives of Indians 150M+ farmers Help improve the financial lives of Indian farmers who Contribute 25% of GDP are struggling to make ends meet 60% of population dependent on agriculture
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  Small empowered teamchooses “uncomfortably” narrow problem to solve for farmers… Problem: Who should I sell the **Fasal** Okra produce to in order to realize the “best” price? Padra 95-105 Agent 9765590632 Baroda 00-115 Agent 9354240167 Solution: Personalized market price information and connection to buyer via daily text messages
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  Team adopts experimentsas a way to make all decisions Fake-O-Backend Manually sent daily market prices via text messages – test in market within days! •  20+ Major Experiments •  Overcame many “death threats” from management by staying lean •  Always passing impossible toll gates!
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  Customer 1.2M Active farmers Benefit +20% farm income 2010 2011 2012
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  Leaders install experimentationculture and systems …to remove speed bumps in experimenters’ way New tools so teams can run many experiments without talking to Legal at all Legal •  Mindset à Behavior •  Democratize Action •  Becomes How You Work
• 7.
  Leaders install experimentationculture and systems …to remove speed bumps in experimenters’ way Prototype New tools so teams can run many experiments without talking to Legal at all Legal • 5- 30K max # of testers for 2 months • Testers understand they are participating in research • Prototype does not actually complete transactions or collect user data • Our data stewardship principles apply à Behavior •  Mindset • Collect only the info necessary to conduct test •  Democratize Action • We do not collect credit card info •  Becomes How You Work • Participants learn about pilot via communication to the gen public (and not targeted to any gov’t employees or agencies) • Testers may be given small token, if applicable, for their time • Complete patent brainstorm before sharing publicly
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  Leaders pull insightsfrom successes and failures Amazing I woke up about an hour ago. Drank some coffee, talked on the phone and filed my taxes. Way to make filing no big deal at all, TurboTax. -– I like games.com, 1/20.2012 SnapTax Unbelievably Easy A five year old could do your taxes for you. Or a monkey. You choose - gsteve81, 2/12/2012 Great App So easy, so fast, might sound odd but this is one of my favorite apps that I only get to use once a year. – Jamie Cox, 2/23.2012 Freaking Amazing!!!!! Wife and I completely shocked at the ease and simplicity of the app! We usually cringe at tax time but this app made us not want to get a divorce preparing our taxes. Highly recommend for singles and married alike! – study76, 2/17/2012
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  Document capture appfor TurboTax Online
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  Document capture appfor TurboTax Online Start-to-Finish Tax Preparation App for Simple Filers