GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY   1




INTRODUCTI
ON TO THE
NEW YORK
START UP
COMMUNIT
Anna C. Lindow
Director of Content Strategy
General Assembly
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY   2




NYC
STARTUPS
TECH + GA
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I         3
WHO THEY ARE



NOTABLE NYC STARTUPS
•   Art.sy                  •   Gilt Group               •   SecondMarket
•   Bit.ly                  •   GroupMe                  •   Shelby.tv
•   Blip.tv                 •   Kickstarter              •   Tumblr
•   Chartbeat               •   Lot18                    •   Warby Parker
•   Codeacademy             •   MakerBot                 •   Yipit
•   Etsy                    •   OKCupid                  •   ZocDoc
•   Foursquare              •   SeatGeek
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
HOW IT IS DEFINED                                                     4



WHAT DEFINES AN
ECOSYSTEM?
• Startups
• Investors

• Talent

• Mentors

• Partners

• Service Providers
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I              5
WHAT YOU THINK



COMMON MISCONCEPTIONS
  FOUNDiNG A
  COMPANY iS THE                       ENTREPRENEURSHiP
  BEST WAY TO GET                      iS TOO RiSKY OF
                                                                   ONlY
  iNVOlVED.            TOO HARD TO     A CAREER PATH.
                       GET “iN” OR                                 DEVElOPERS
                                                                   CAN GET A
                                                                   GOOD JOB AT
                                                                   STARTUPS.

  SiliCON VAllY iS All          NDAs
  THAT MATTERS!                 “PEOPlE                   JUST NEED
                                                          A CODER TO
                                                          BUilD MY
                                Will STEAl
             THE lOUDEST
             PEOPlE
             ARE THE
                                MY iDEA”                  WRiTE A BUSiNESS
             SMARTEST!                                    PlAN = GET FUNDiNG
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
WHAT YOU COULD DO                                                                                                       6



COMMON ROLES
•   Front-End Developer (CSS,HTML)     •   Business Development (Sales,         •   Sales (Willingness to find and
•   Back-End Developer (Ruby,              Partnerships)                            follow leads)
    Python, Java)                      •   Marketing/User Acquisition (Email    •   Community Management (Social
•   UX/UI Designer (inDesign,              Marketing, Social Media, SEO, Data       Media)
    Photoshop)                             Analytics)                           •   Operations (Customer Services,
•   Product Manager (Light Front-End   •   Data Scientist (Hadoop, Matlab,          Office Management)
    Developer, Design)                     SQL)                                 •   Other roles depending on vertical
                                                                                    education
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
WHAT YOU SHOULD DO                                                    7




DO.
• Learn the lexicon and how to best position your
  skillset
• Think long and hard about what kinds of

  environments best suit you and seek out those
• Roll up your sleeves and learn new skills

• Remain humble and figure out ways to give back to

  the community even when you’re a giant success
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
WHAT YOU SHOULD NOT DO                                                8




DON’T.
• Think everyone knows something you don’t
• Be afraid to ask for help, guidance, and introductions

• Hesitate to offer whatever it is that YOU do best

• Get discouraged
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I   9
FIRST STEPS



HOW DO I GET STARTED? ASK
YOURSELF:

• What am I passionate about?
• What types of environments suit me?

• What am I good at?

• What part of the tech community best matches up to

  my passions and skills?
• How do I best hone these skills and communicate

  them to others?
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I   10
FURTHER STEPS



THE BEST WAYS YO GET
INVOLVED

• Sign up for events newsletters
• Attend meet ups, happy hours, panels, and classes

• Learn how to code / design

• Go to hackathons and Startup Weekends

• Take interesting people you meet out for coffee

• Be useful – make introductions, give feedback, help

  people you meet, keep an open mind
• Blog about our experiences and adventures

• Engage on Social Media
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY   11




THANK YOU.

Questions?
Anna C. Lindow
@annalindow
@GA
anna@generalassemb.ly
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
APPENDIX                                                              12




BLOGS TO
READ
Chris Dixon — http://cdixon.org
Fred Wilson (A VC) — http://avc.com
BetaBeat — http://betabeat.com
SAI — http://businessinsider.com/sai
Paul Graham’s Essays — http://paulgraham.com
Hacker News — http://news.ycombinator.com
TechCrunch — http://techcrunch.com
General Assembly — http://generalassemb.ly/blog
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
APPENDIX                                                              13




NEWSLETTE
RS
Startup Digest — http://startupdigest.com
Charlie O’Donnell — http://thingsgoingtobebig.com/nycevents
Gary’s Guide — http://garysguide.com
General Assembly — http://generalassemb.ly
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
APPENDIX                                                              14




NOTABLE
ORGS
New York Tech Meetup — http://nytm.org
Hack NY — http://hackny.org
Techies Give Back — http://techiesgiveback.org
NY Hacker / Hacker Union — http://nyhacker.org
We Are NY Tech — http://wearenytech.com
Internet Week — http://internetweekny.com
Social Media Week — http://socialmediaweek.org
NYC EDC — http://nycedc.com
NYC Digital — http://nyc.gov/digital
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
APPENDIX                                                              15




COWORKIN
G SPACES
WeWork Labs— http://wework.com
New Work City — http://nwc.co
3rd Ward— http://3rdward.com
Grind — http://grindspaces.com
The Yard — http://workattheyard.com
Hive @ 55 — http://hiveat55.com
Projective Space — http://projective.co
Green Desk — http://green-desk.com
Dogpatch Labs— http://dogpatchlabs.com
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I
APPENDIX                                                              16




ACCELERAT
ORS
TechStars — http://techstars.com
DreamIt Ventures — http://dreamitventures.com
ER Accelerator — http://eraccelerator.com
NYC Seed — http://www.nycseed.com

NY Startup Community Intro

  • 1.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY 1 INTRODUCTI ON TO THE NEW YORK START UP COMMUNIT Anna C. Lindow Director of Content Strategy General Assembly
  • 2.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY 2 NYC STARTUPS TECH + GA
  • 3.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I 3 WHO THEY ARE NOTABLE NYC STARTUPS • Art.sy • Gilt Group • SecondMarket • Bit.ly • GroupMe • Shelby.tv • Blip.tv • Kickstarter • Tumblr • Chartbeat • Lot18 • Warby Parker • Codeacademy • MakerBot • Yipit • Etsy • OKCupid • ZocDoc • Foursquare • SeatGeek
  • 4.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I HOW IT IS DEFINED 4 WHAT DEFINES AN ECOSYSTEM? • Startups • Investors • Talent • Mentors • Partners • Service Providers
  • 5.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I 5 WHAT YOU THINK COMMON MISCONCEPTIONS FOUNDiNG A COMPANY iS THE ENTREPRENEURSHiP BEST WAY TO GET iS TOO RiSKY OF ONlY iNVOlVED. TOO HARD TO A CAREER PATH. GET “iN” OR DEVElOPERS CAN GET A GOOD JOB AT STARTUPS. SiliCON VAllY iS All NDAs THAT MATTERS! “PEOPlE JUST NEED A CODER TO BUilD MY Will STEAl THE lOUDEST PEOPlE ARE THE MY iDEA” WRiTE A BUSiNESS SMARTEST! PlAN = GET FUNDiNG
  • 6.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU COULD DO 6 COMMON ROLES • Front-End Developer (CSS,HTML) • Business Development (Sales, • Sales (Willingness to find and • Back-End Developer (Ruby, Partnerships) follow leads) Python, Java) • Marketing/User Acquisition (Email • Community Management (Social • UX/UI Designer (inDesign, Marketing, Social Media, SEO, Data Media) Photoshop) Analytics) • Operations (Customer Services, • Product Manager (Light Front-End • Data Scientist (Hadoop, Matlab, Office Management) Developer, Design) SQL) • Other roles depending on vertical education
  • 7.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU SHOULD DO 7 DO. • Learn the lexicon and how to best position your skillset • Think long and hard about what kinds of environments best suit you and seek out those • Roll up your sleeves and learn new skills • Remain humble and figure out ways to give back to the community even when you’re a giant success
  • 8.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU SHOULD NOT DO 8 DON’T. • Think everyone knows something you don’t • Be afraid to ask for help, guidance, and introductions • Hesitate to offer whatever it is that YOU do best • Get discouraged
  • 9.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I 9 FIRST STEPS HOW DO I GET STARTED? ASK YOURSELF: • What am I passionate about? • What types of environments suit me? • What am I good at? • What part of the tech community best matches up to my passions and skills? • How do I best hone these skills and communicate them to others?
  • 10.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I 10 FURTHER STEPS THE BEST WAYS YO GET INVOLVED • Sign up for events newsletters • Attend meet ups, happy hours, panels, and classes • Learn how to code / design • Go to hackathons and Startup Weekends • Take interesting people you meet out for coffee • Be useful – make introductions, give feedback, help people you meet, keep an open mind • Blog about our experiences and adventures • Engage on Social Media
  • 11.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY 11 THANK YOU. Questions? Anna C. Lindow @annalindow @GA anna@generalassemb.ly
  • 12.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX 12 BLOGS TO READ Chris Dixon — http://cdixon.org Fred Wilson (A VC) — http://avc.com BetaBeat — http://betabeat.com SAI — http://businessinsider.com/sai Paul Graham’s Essays — http://paulgraham.com Hacker News — http://news.ycombinator.com TechCrunch — http://techcrunch.com General Assembly — http://generalassemb.ly/blog
  • 13.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX 13 NEWSLETTE RS Startup Digest — http://startupdigest.com Charlie O’Donnell — http://thingsgoingtobebig.com/nycevents Gary’s Guide — http://garysguide.com General Assembly — http://generalassemb.ly
  • 14.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX 14 NOTABLE ORGS New York Tech Meetup — http://nytm.org Hack NY — http://hackny.org Techies Give Back — http://techiesgiveback.org NY Hacker / Hacker Union — http://nyhacker.org We Are NY Tech — http://wearenytech.com Internet Week — http://internetweekny.com Social Media Week — http://socialmediaweek.org NYC EDC — http://nycedc.com NYC Digital — http://nyc.gov/digital
  • 15.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX 15 COWORKIN G SPACES WeWork Labs— http://wework.com New Work City — http://nwc.co 3rd Ward— http://3rdward.com Grind — http://grindspaces.com The Yard — http://workattheyard.com Hive @ 55 — http://hiveat55.com Projective Space — http://projective.co Green Desk — http://green-desk.com Dogpatch Labs— http://dogpatchlabs.com
  • 16.
    GENERAL ASSEMBLY IINTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX 16 ACCELERAT ORS TechStars — http://techstars.com DreamIt Ventures — http://dreamitventures.com ER Accelerator — http://eraccelerator.com NYC Seed — http://www.nycseed.com