12. Duke
MEM
Seminar
Series
Session
1
:
Kickoff
Kevin
M
Wright
Here are the key take-a-ways from today
• Do you want to be a champion , remarkable ?
• The seminar is about the PRINCIPLES you need to compete ,
especially in the future
• Hard work (if was easy, anyone could do it)
• Patience (balance short / long term goals)
• Shift Paradigms (passive learning active learning
• It is a journey and requires a “Roller Coaster” attitude
• Seminar will be a call to action to help enable you to get
started and grow.
22. Duke
MEM
Seminar
Series
Session
1
:
Kickoff
Kevin
M
Wright
Because we believe
the principles are
relevant both in a
corporate and a
personal perspective
Because we want to be a “difference maker”
Because we think we can provide value in
helping you to define and implement your own
unique success objectives
From Kevin / Faculty’s Perspectives
24. Duke
MEM
Seminar
Series
Session
1
:
Kickoff
Kevin
M
Wright
What to think ?
What to think ?
How to think
Shift primary focus from the
“who” or “what” to the “why”
Give you the building blocks to
attack almost any challenge and
a foundation to grow your skills
Key Points
27. •Learn critical skills from dedicated experts
•Develop professional skills through a weekly
seminar and workshop series.
Seminar Series
Important to Note: The Duke MEM Seminar and Workshop Series has
been a critical and very successful element of the Duke MEM program.
Building on this foundation to take it to its next level
28. •Learn critical skills from dedicated experts
•Develop professional skills through a weekly
seminar and workshop series.
Seminar Series
29. •Learn critical skills from dedicated experts
•Develop professional skills through a weekly
seminar and workshop series.
Seminar Series
59. Duke
MEM
Seminar
Series
Session
1
:
Kickoff
Kevin
M
Wright
“The real difficulty in changing the course of any enterprise lies not in developing
new ideas, but in escaping old ones.”
– John Maynard Keynes
“Everyone wants to grow; most people are just unwilling to change in order to do
so.”
– Anonymous
“Today’s successful business leaders will be those who are most flexible of mind.
They will have the ability to embrace new ideas and routinely challenge old ones.
They will be alert to learning from others and quickly adapt from the best.”
– Tom Peters
“A problem cannot be solved by the same consciousness that created it.”
– Albert Einstein
76. Duke
MEM
Seminar
Series
Session
1
:
Kickoff
Kevin
M
Wright
Business Engineering is a technique in which traditional engineering principles are applied to the business world.
This technique relies heavily on science and math, which is in direct contrast to traditional business models, many of which
are largely theoretical. The goal of business engineering is to produce measurable results or quantifiable data rather
than just an arbitrary improvement or change. Unlike many other business models, business engineering focuses on a
holistic approach to problem solving. Rather than simply address different aspects of the business individually, business
engineering professionals concentrate on the interaction between different factors within the company and how they
impact one another.
The field of business engineering developed primarily to fill the gap between the management and technical or
business teams within a company. Many of the qualities that make individuals successful in technical fields also leave
them ill-equipped to handle leadership positions, and vice versa. Management may have difficulty translating their plans to
technical teams, who may in turn find it challenging to develop products and solutions to carry out these plans in the real
world. Business engineering acts as a bridge between these two areas, and is designed to help a company not only develop
effective goals, but also techniques for carrying out these goals as efficiently as possible. This may require changes in
every area of the company, from marketing to business, to computer systems.
Many see business engineering as a means of generating continuous improvement. For example, a company looking
to increase productivity may initiate incentives and bonus plans, then quantify exactly how these methods helped the
business reach its goals. As new data becomes available, the company can continuously adjust incentive plans or add
resources based on results. The same principles can be used to increase market share, improve morale, or simply maximize
profit.
Due to the relatively complex nature of this field, some colleges and universities have created special programs to
prepare candidates for a business engineering career. These programs combine traditional business courses with
scientific and technical coursework to give students a strong understanding of both fields. Graduate level degrees are also
available for candidates with experience in either of these areas who wish to expand their skills and job prospects.
What is Business Engineering ?