Business School Value Chain

1. Typical Business School Mission Statement
We develop passionate, ethical business
leaders driven to achieve results with integrity
through a dynamic combination of thought
leadership, rigorous academic preparation
and unrivaled connection to the market.

2. Key question & assignment
• What value-creating activities does the Business
School engage in to accomplish its mission?
• Develop a value chain diagram for the Business
School

4. Finance, MIS, Legal Services
Human Resource Management
Research & Development
Procurement
Inputs
Operations
Distribution
Marketing
&
Sales
Service
Typical Value Chain Template
Must consider both Primary and Support activities

5. Typical Value Chain Template
Should consider both Upstream and Downstream relationships
Finance, MIS, Legal Services
Human Resource Management
Research & Development
Procurement
Inputs
Operations
Distribution
Marketing
&
Sales
Service

6. Adjust
Categories
To Context

7. Incent faculty to teaching excellence
Support attending teaching conferences;
Seek student feedback
Hire PhDs with small class experience &
industry experience
Limit
class
size,
use
no
TAs,
Max
sections
/
year
Specific
Activities
Not
Generic
Descriptives

8. Incent faculty to teaching excellence,
research excellence
Support attending teaching conferences;
Seek student feedback; Funding for faculty research
Hire PhDs with small class experience &
industry experience
Limit
class
size,
use
no
TAs,
Max
sections
/
year
Identify
Coordination
Discuss:
• Inconsistent? Why?
• Independently (accidentally) consistent?
• Mutually reinforcing?

9. Finance, MIS, Legal Services
Human Resource Management
Research & Development
Procurement
Inputs
Operations
Distribution
Marketing
&
Sales
Service
Appropriate
Outcome

10. Drawing a Useful Value Chain
• 1. Include both primary & support activities
• 2. Identify activities in every cell
• Are some cells left blank? Why?
• 3. Define activities in specific terms, not general terms
• Every company does "advertising"
• What is special about how this company does it?
• 4. Include upstream & downstream connections
• 5. Show or discuss the coordination the company achieves and
how it does so
• Inconsistent? Why?
• Independently (accidentally) consistent?
• Mutually reinforcing?