This document provides an executive overview of Semantic Software, including: - Semantic Software is an Australian software company that has developed a cognitive computing solution based on semantic computing and owns a comprehensive patent portfolio. - The problem is that the world has an overabundance of data but current software is inadequate for analyzing and making sense of it. - The proposed solution is cognitive computing, which uses techniques like semantic computing, deep learning, machine learning, and natural language processing to allow computers to do the heavy lifting of data analysis. Semantic Software claims to have one of the only comprehensive semantic computing platforms.

1. Executive Overview
April 2016

2. “Liberate your Data”
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Who is Semantic Software?
A Software R&D Company
Unlisted Australian Public Company
Owners of a Comprehensive
Patent Portfolio
2001 to present
Developed a Cognitive
Computing Solution
Based on Semantic Computing
Multiple Products within an Integrated Platform
Training Division
Called the Semantic Academy

3. “Liberate your Data”
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x The Problem
The World is
Awash with Data
Information
‘needles’ are lost
within the Data
‘Haystack’
Current Software
Solutions are
Inadequate
Not enough Data
Analysts
Available
Data Lake, Data Tsunami
and Big Data

4. “Liberate your Data”
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The Solution to Big Data is Cognitive
Computing.
Computers doing the heavy lifting.
Inferencing
Deep Learning Machine Learning
Natural Language
Processing
And many more. But most importantly… Semantic Computing
Cognitive Computing is…
 NOT a technique
 NOT a technology
Cognitive Computing is…
 A generic term
 A mix of Artificial
Intelligence techniques
and technologies
including:
Cognitive Computing is…

5. “Liberate your Data”
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Not All Artificial Intelligence Techniques are Equal
“We’re just beginning a phasewhere knowing just how to get the new cognitive
tooling to take care of the heavy lifting that lays the foundation for successful decisions will
become a new valued (human) competence in and of itself”
.
A Computer is Useful when it follows instructions
 A Program – programmable computing
 An Algorithm – robotics, machine learning, pattern recognition
A Computer is Cognitive when it becomes aware of something, or a probability of something.
A Computer is Intelligent when it reacts to knowing something.
http://www.cognitivecomputingconsortium.com/author/hadleyreynolds/
“I have a dream for the Web (in which computers) become capable of analyzing
all the data on the Web – the content, links, and transactions between people and
computers. A "Semantic Web", which makes this possible, has yet to emerge,
but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily
lives will be handled by machines talking to machines.”
Professor Sir Tim Berners-Lee, 1999,
Inventor of the World Wide Web (In 1989)

6. “Liberate your Data”
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Artificial Intelligence Techniques for Cognitive Computing
IBM has been issued patents in, and been researching AI since 1956 (60 years)
Google has spent $Billions buying Patents and AI companies since 2010 (6 years)
Artificial Intelligence techniques do not guarantee Artificial Intelligence
Only IBM and ourselves have a comprehensive Semantic Computing platform
“The other major software companies are not doing Cognitive Computing” – IBM, 2014
“You can’t effectively analyse Big Data without knowledge of context” – IBM, 2016
Cognitive Computing
Cognitive Computing needs all of the above, especially
Semantic Computing
Artificial Intelligence,
but only if a Computer
does/creates
something,
independent
of humans
Semantic
Computing
Reasoning
&
Inferencing
Deep
Learning
Machine Learning &
Pattern Recognition
Semantic Computing
Probability
Reasoning
&
Inferencing
Natural Language
Processing
Natural Language
Processing
Deep Learning

7. “Liberate your Data”
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Our Solution
Only IBM can match this,
but with difficulties.
We have attracted the
attention of:
1. Software Vendors
2. Government Agencies
3. University Researchers
4. Amazon Web Services
Make it simple!

8. “Liberate your Data”
Thank You