Here are the key points that distinguish an informational report from an analytical report: - Informational reports mainly provide specific facts, figures, and details about a topic without extensive analysis or interpretation. They inform the audience. - Analytical reports go deeper by analyzing, comparing, making arguments or examining causes and effects. They analyze and interpret the information rather than just presenting it. - Informational reports can be periodic updates, progress reports, performance reports, financial statements, or market/industry overviews. - Analytical reports may conduct feasibility studies, make recommendations, or involve investigative/attitudinal research through longitudinal or comparative means. The document provides an overview of report-based news reporting for media

1. By Hoem Seiha
Director
Tel: +855-12-699-553
Email: hoemseiha@gmail.com

2. Introduction
In the competitive media industry, Cambodia-national
news reporters are often challenged by news reporting
based on market and economic statistics, surveys, and
many other findings due to limited media trainings that
put much weight on report-based news writing skills.
Therefore, the majority of media reporters often come
out with their informative news stories mainly based on
the provided press releases or press materials, without
going in-depth into the topics of the reports.

3. Course Outline
1. Introduction to report-based news reporting
2. Preparing for report-based news writing
3. Understanding and interpreting the findings from surveys,
market reports, and various types of business reports
4. Turning figures, statistics, or other indicators from the
findings into written statements
5. Supporting the whole story by additional sources outside
the reports
6. Structuring the news story and organizing the flow of idea

4. Pre-Learning Questions
Pre-Learning Questions
 What is “Report-Based News Reporting”?
 Why “Report-Based News Reporting” is important
for a business reporter?
 What types of reports do you reporters often deal
with in your journalism job?

5. Report-Based News Reporting
In media reporting, specialized news reporters often
deal with numerous types of reports for their news story
reporting, either for broadcast or print media. Because
the covering the whole report might be lengthy and isn’t
acceptable for journalistic style, reporters often cover up
an angle of the reports by using the most interesting
pieces/part of the reports. Business or economic reports
that business reporters frequently deal with fall into two
major types:
 Informational Report
 Analytical Repot

6. Informational Report
Informational report – just like telling, an informational report
tells you specific information about business, economic, market, or
industry. This type of report often falls into different categories:
 Periodicreport (can be anything, be it economic or market
update, industry report, or sales report)
 Progressreport (most often are business, activity or project
progress report)
 Performance report (like sales report)
 Financial report (most often involves in finance in a business)
 Economic, market or industry report (informational
economic, market or industry research report without analyses)

7. Analytical Report
Analytical Report – Just like selling, sometimes this type of
report shares the type of informational report. However, the
difference of the analytical report is that it goes in-depth into
the subject by using analytical, comparative, argumentative,
or cause-effect reporting styles. Analytical report may fall
into three major categories:
 Feasibility report (can be financial, market, or industry
reports with in-depth analyses)
 Recommendation report (often persuasive report for the
management to take a course of actions)
 Investigative report (this based on argumentative,
longitudinal or attitudinal study report, especially in
marketing research)

8. Distinguishing Informational and
Analytical Reports
Exercise#1:
You’ll be given two separate reports and asked to
indicate which one is an informational or analytical
report.
Questions
 Why is the report is based on informational or
analytical styles? Please indicate the differences and
find some proof to support.
 What category of each of the reports?