A five (5) step process to effectively utilize Social Media for your non-profit organisation.

1. S OCIAL M EDIA
FOR
B USINESS

2. What is Social Media?
Social Media:
 In its broadest sense, involves the use
of technology to connect people with
each other.
 Very user-friendly, and is very
beneficial.
 Ideal for developing and maintaining
relationships with stakeholders
 Has a powerful role in your
organisation’s relationship strategy.

3. How to develop Social
Media Strategies for
Non-Profit Organisations
5 step Process to developing
your Non-Profit
Organisation’s (NPO) Social
Media Strategy

4. STEP 1
“Your mission is only as strong as your
supporters”
NPOs usually sell an idea, a cause or
message, and therefore ought to focus on
engaging their supporters. Social media
can help your organisation achieve this, as
well as, expand your company beyond its
four walls by connecting, listening and
engaging.

5. STEP 1
Your organisation must identify its goals
and objectives
 Clearly define these goals and
objectives
 Examine how social media will enhance
your organisation
 Marketing has evolved beyond telling of
the benefits of products and services; it
is now a two-way conversation between
organisation and customers.
 Remember: IT’S FREE!!!!!!

6. STEP 2
Assess your resources and capabilities
 Worse thing to do:
Create a social media profile and
completely ignore it!
 A social media profile which is
inadequately maintained portrays an
image of inactivity and possibly non-
existence
 Designate an individual who will be
responsible for maintaining your
organisation’s site.

7. STEP 3
Listen to the conversation and
participate.
Identify influencers and develop your
presence.
 Know where your people are meeting
online
 Visit them often and become
comfortable with the various
functions
 Explore how-to guides

8. STEP 4
Empower your stakeholders
 Start a conversation
 Make to engage your stakeholders
and keep them actively involved
 Post questions and ask for feedback
 Be patient! Results don’t happen
overnight

9. STEP 4
This implies:
 Take one hand off the steering wheel,
give up some control
 Allow others to help craft your
message for you
 Remember: how your organisation
handles criticism paints a portrait of
you and your company

10. STEP 5
Understand the impact
 Using social media can be costly in
terms of time and energy for a small
organisation but yields powerful
results when used effectively!
 Regular maintenance is a MUST!

11. REFERENCE
www.claritygroupinc.com:
“Bringing Clarity to… Social Media”