This is a very quick grasp of marketing field. It will help people from engineering background to understand the role of marketing in the business area.

2. AGENDA
•PRODUCTS VS. SERVICES
•WHAT IS MARKETING ?
•MARKETING ACTIVITIES
•MARKET SEGMENTATION
•SOCIAL MEDIA MARKETING
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3. PRODUCTS VS. SERVICES
- Products are tangibles, I pay for and own
forever.
- Services are intangibles that I get for a
period of time and don’t own it.
- Usually, products are supported by
services.
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4. WHAT IS MARKETING ?
Marketing is the process of communicating a
product or a service to customers, with the
goal of selling this product or service.
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Upselling & Cross-Selling

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6. MARKETING ACTIVITIES
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Consumer
Analysis
Product
Planning
Distribution
Planning
Price
Planning
Promotion
Planning

7. MARKETING ACTIVITIES
Consumer Analysis
Evaluation of consumer characteristics, needs
and purchase processes.
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8. MARKETING ACTIVITIES
Product Planning
Development and maintenance of products,
their positions, brands, packaging options,
and deletion of old products.
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9. MARKETING ACTIVITIES
Distribution Planning
Establishments of channels, physical
distribution, warehousing, transportation and
wholesaling.
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10. MARKETING ACTIVITIES
Price Planning
Outline price ranges and levels as well as
price adjustments.
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11. MARKETING ACTIVITIES
Promotion Planning
Combination of advertising, publicity and
personal selling.
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12. MARKET SEGMENTATION
The division of market into different
homogeneous groups of consumers.
should be
Measurable, Durable and Profitable.
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13. MARKET SEGMENTATION
We segment consumers in terms of:
- Geographic location.
- Demography.
- Psychograph.
- Behavior.
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14. SOCIAL MEDIA MARKETING
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15. THANKS
www.abdelrahmanhosny.com 15