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The 5 Ps of 
 
Marketing 
Mohammed Gamal 
Supervisor Of 
Cairo 
Mohammed.gl@gmail.com
Thinking about all the elements in your 
business, no matter how small they may 
seem, can help you position yourself and 
therefore your products  
and services in the 
market. 
The 5 Ps are key marketing elements 
designed to help you think about your 
business strategically. 
Working your way through each of the Ps 
can help you think about which areas of your 
business you can change or improve on, to 
help you meet the needs of your target 
market.
The 5 Ps include: 
 
product 
price 
promotion 
place 
people
Product 
 
 The product element refers to what you are offering 
as a whole including the features, branding and 
packaging as well as service and warranty terms.
Price 
 
 The price element refers to all the parts that make up 
your overall price including the advertised price, any 
discounts, credit terms or other payment 
arrangements offered.
Promotion 
 
 The promotion element refers to all the activities and 
methods you use to promote your business and 
products including sales, public relations, direct 
marketing and advertising.
Place 
 
 The place element refers to how you deliver your 
product or service such as the location , delivery 
methods as well as how you manage your stock 
levels.
People 
 
 The people element refers to yourself and your staff. 
This covers customer service levels, as well as 
effective communication and training for your staff.
 Although the 5 Ps are somewhat controllable, they are 
always subject to your internal and external marketing 
environments. 
 
 Here is an example of the 5 Ps in action. 
 You might run a restaurant catering to families. To position 
your restaurant towards your target market, you might 
consider having: 
 product - food catering to fussy eaters 
 price - affordable prices for family's 
 promotion - advertisements in school newsletters 
 place - a location and opening hours suited to busy 
family lifestyles people 
 people - staff that are friendly and accommodating to the 
needs of parents and children
 
Mohammed Gamal 
01097778595 
Mohammed.gl@gmail.com

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5 Ps Marketing Elements Explained Under 40 Characters

  • 1. The 5 Ps of  Marketing Mohammed Gamal Supervisor Of Cairo Mohammed.gl@gmail.com
  • 2. Thinking about all the elements in your business, no matter how small they may seem, can help you position yourself and therefore your products  and services in the market. The 5 Ps are key marketing elements designed to help you think about your business strategically. Working your way through each of the Ps can help you think about which areas of your business you can change or improve on, to help you meet the needs of your target market.
  • 3. The 5 Ps include:  product price promotion place people
  • 4. Product   The product element refers to what you are offering as a whole including the features, branding and packaging as well as service and warranty terms.
  • 5. Price   The price element refers to all the parts that make up your overall price including the advertised price, any discounts, credit terms or other payment arrangements offered.
  • 6. Promotion   The promotion element refers to all the activities and methods you use to promote your business and products including sales, public relations, direct marketing and advertising.
  • 7. Place   The place element refers to how you deliver your product or service such as the location , delivery methods as well as how you manage your stock levels.
  • 8. People   The people element refers to yourself and your staff. This covers customer service levels, as well as effective communication and training for your staff.
  • 9.  Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.   Here is an example of the 5 Ps in action.  You might run a restaurant catering to families. To position your restaurant towards your target market, you might consider having:  product - food catering to fussy eaters  price - affordable prices for family's  promotion - advertisements in school newsletters  place - a location and opening hours suited to busy family lifestyles people  people - staff that are friendly and accommodating to the needs of parents and children
  • 10.  Mohammed Gamal 01097778595 Mohammed.gl@gmail.com