The document discusses several topics related to information systems and management information systems (MIS). It provides definitions of MIS and explains that MIS combines human and computer resources to collect, store, and distribute data to support decision-making. The document also describes how information systems can improve business processes and gives examples of common business processes like order fulfillment. It outlines the role of information systems in providing information to various management levels for objectives, strategies, performance reporting and planning.
Workshop on "Data Management - The Foundation of all Analytics" given by John Aidoo, Data Analytics Manager at Central Insurance Company, Van Wert, Ohio.
Workshop on "Data Management - The Foundation of all Analytics" given by John Aidoo, Data Analytics Manager at Central Insurance Company, Van Wert, Ohio.
Database marketing, part 1 roadmap to successRelevate
Learn:
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Database Marketing, part two: data enhancement, analytics, and attribution Relevate
Part 2 of our 3-part series on database marketing where we will give you the roadmap you’ll need to successfully manage your marketing database for increased marketing success.
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You'll Learn:
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The purpose of business intelligence is to support better business decision making. BI systems provide historical, current, and predictive views of business operations, most often using data that has been gathered into a data warehouse or a data mart and occasionally working from operational data.
Download at http://DavidHubbard.net/powerpoint - This Introduction to Business Intelligence gives an overview of how Business Intelligence fits into business strategy in general. It does not go into the specific technologies of Business Intelligence. It is meant to be used to explain Business Intelligence to those not already familiar with Business Intelligence.
Business intelligence- Components, Tools, Need and Applicationsraj
As part of the research project for the course Technical Foundations of Information Systems at the University of Illinois, our team worked on the topic, Business Intelligence. The presentation focuses on what is Business Intelligence, its various components, latest tools, the need of BI as well as applications of this technology. This project deals with the latest development of BI technologies (hardware or software) and includes comprehensive literature survey from Journals, and the Internet.
Database marketing, part 1 roadmap to successRelevate
Learn:
-Database marketing: Why you need it and how to get started today
-Data hygiene: How to regularly cleanse your database to make sure you are staying current with your customers and prospects
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-Reporting: Common reporting functions and how to set these up to measure your campaign success
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You'll Learn:
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-Predictive Analytics including modeling and performance indicators to rank who is most likely to respond to your offers
-Campaign Attribution & Reporting: Common reporting functions and how to set these up to measure your campaign success
The purpose of business intelligence is to support better business decision making. BI systems provide historical, current, and predictive views of business operations, most often using data that has been gathered into a data warehouse or a data mart and occasionally working from operational data.
Download at http://DavidHubbard.net/powerpoint - This Introduction to Business Intelligence gives an overview of how Business Intelligence fits into business strategy in general. It does not go into the specific technologies of Business Intelligence. It is meant to be used to explain Business Intelligence to those not already familiar with Business Intelligence.
Business intelligence- Components, Tools, Need and Applicationsraj
As part of the research project for the course Technical Foundations of Information Systems at the University of Illinois, our team worked on the topic, Business Intelligence. The presentation focuses on what is Business Intelligence, its various components, latest tools, the need of BI as well as applications of this technology. This project deals with the latest development of BI technologies (hardware or software) and includes comprehensive literature survey from Journals, and the Internet.
Organizations must realize what it means to utilize data quality management in support of business strategy. This webinar will illustrate how organizations with chronic business challenges often can trace the root of the problem to poor data quality. Showing how data quality should be engineered provides a useful framework in which to develop an effective approach. This in turn allows organizations to more quickly identify business problems as well as data problems caused by structural issues versus practice-oriented defects and prevent these from re-occurring.
Data-Ed Webinar: Data Quality EngineeringDATAVERSITY
Organizations must realize what it means to utilize data quality management in support of business strategy. This webinar will illustrate how organizations with chronic business challenges often can trace the root of the problem to poor data quality. Showing how data quality should be engineered provides a useful framework in which to develop an effective approach. This in turn allows organizations to more quickly identify business problems as well as data problems caused by structural issues versus practice-oriented defects and prevent these from re-occurring.
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Understanding foundational data quality concepts based on the DAMA DMBOK
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Data Quality guiding principles & best practices
Steps for improving data quality at your organization
The development of modern information systems is a demanding task. New technologies and tools are designed, implemented and presented in the market on a daily bases. User needs change dramatically fast and the IT industry copes to reach the level of efficiency and adaptability for its systems in order to be competitive and up-to-date. Thus, the realization of modern information systems with great characteristics and functionalities implemented for specific areas of interest is a fact of our modern and demanding digital society and this is the main scope of this Presentation.
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Information Systems Careers
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Many data scientists are well grounded in creating accomplishment in the enterprise, but many come from outside – from academia, from PhD programs and research. They have the necessary technical skills, but it doesn’t count until their product gets to production and in use. The speaker recently helped a struggling data scientist understand his organization and how to create success in it. That turned into this presentation, because many new data scientists struggle with the complexities of an enterprise.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
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The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
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Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
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Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
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For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
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accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
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1. Information Systems in
Networked Enterprise
Emerging Digital Firm
UNIT I
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram Information Management
2. Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
Business Objectives – Dimensions of Information Systems – Academic Disciplines – Technical Approach –
Behavioural Approach – Global E-Business and Collaboration – Business Processes – Relation between
Business Processes and Information Systems – Systems for different Management groups – Collaboration
- Social business – Tools and Technologies for collaboration and social Business.
3. How Information Systems Are Transforming
Business?
• American businesses spend over $540 billion on information systems
hardware, software, and telecommunications equipment.
• $650 billion on business and management consulting and services
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
4. Internet users
• 624.0 million internet users in India in January 2021
• The number of internet users in India increased by 47 million (+8.2%)
between 2020 and 2021
• Internet penetration in India stood at 45.0% in January 2021
• 448.0 million social media users in India in January 2021.
• The number of social media users in
India increased by 78 million (+21%) between 2020 and 2021.
• Even economic slowdown, e-commerce and Internet advertising
continue to expand.
• Internet advertising continues to grow at more than 10 percent a
year, reaching more than $39.5 billion
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
6. Management Information system
• continual change in technology, management use of the technology,
and the impact on business success
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
emerging
mobile
digital
platform
big data
cloud
computing
7. TECHNOLOGY
MANAGEMENT
ORGANIZATIONS
WHAT’S NEW IN MIS
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
• Cloud computing
• Big data
• mobile digital platform
• Social business
• Telework gains momentum
in the workplace
• Co-creation of business
value
• online collaboration and social
networking
• Business intelligence
applications accelerate
• Virtual meetings proliferate
8. “ iPhone is not a game changer, it’s an industry
changer “
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
9. WHAT IS AN INFORMATION SYSTEM?
• Information technology (IT) consists of all the hardware and software that
a firm needs to use in order to achieve its business objectives
• An information system can be defined as a set of interrelated components
that collect (or retrieve), process, store, and distribute information to
support decision making and control in an organization
• help managers and workers analyze problems, visualize complex subjects,
and create new products
• Eg.., Supermarket
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
11. Disney World uses big data
• Most Magical Place on Earth
• Disney masterminds are leveraging Big Data in innovative ways to improve the experience
• MyMagicPlus program – 2013
• bands communicate with thousands of sensors and stream real-time data to hundreds of
systems that make the entertainment venue a giant computer.
• hotel keys, credit cards, tickets, FastPasses
• how to minimize the wait times for rides and attractions?
• re-rerouting of guests makes more efficient use of the park and even allows for exemplary
customer service to be delivered.
• family pre-orders dinner
• Candid photos of your family enjoying the park
• a free voucher for your trouble.
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
12. Dimensions of information system
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
13. Organizations
• key elements of an organization are its people, structure, business
processes, politics, and culture
• Structure and levels
• Senior management - long-range strategic decisions about products
and services
• Middle management -programs and plans of senior management
• operational management -monitoring the daily activities of the
business
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
14. Organizations
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
Examples of business processes:
Developing a new product, fulfilling an order, and hiring a new employee
15. Major business functions
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
Eg., how a customer receives credit or how a customer is billed is often determined by an
information system that incorporates a set of formal business processes.
16. MIS For Data Analysis and Strategic
Direction at Amazon.com
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
• uses MIS systems to organize massive volumes of data into coherent reports
• Managers identify information patterns and financial patterns that can aid in strategic
planning for growth by examining the reports and statements
presentation layer- level of interaction
application layer - controlled by a company
resource planning system
Data Layer - demanding data collection
and management
17. Management
• many situations faced by organizations, make decisions, and
formulate action plans to solve organizational problems
• create new products and services and even re-create the organization
from time to time
• Information technology can play a powerful role in helping managers
design and deliver new products and services and redirecting and
redesigning their organizations
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
18. Information Technology
• Computer hardware
• Computer software - control and coordinate the computer hardware
components
• Data management technology
• Networking and telecommunications technology
Internet, Extranet, World wide web
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
19. Organizational Capital And the Right
Business Model
• why some firms achieve better results from their information systems
than others???????
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
20. Organizational Capital And the Right
Business Model
• supportive values, structures, and behavior patterns in the
organization and other complementary assets
• new business models, new business processes, management
behavior, organizational culture, or training, receive superior returns
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
22. Contemporary Approaches to
Information System
• multidisciplinary field
• require substantial social, organizational, and intellectual investments
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
23. BEHAVIORAL APPROACH
• strategic business integration, design, implementation, utilization,
and management cannot be explored
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
24. TECHNICAL APPROACH
• emphasizes mathematically based models to study information
systems, as well as the physical technology
• computer science, management science, and operations research.
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
computability, methods of
computation, and methods of
efficient data storage
Models for decision
making
transportation, inventory
control, and transaction costs.
26. Behavioural Approach
• Sociologists - eye toward how groups and organizations shape the
development of systems
• Psychologists -with an interest in how human decision makers
perceive and use formal information.
• Economists - understanding the production of digital goods, the
dynamics of digital markets, and how new information systems
change the control and cost structures within the firm.
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
27. Dr.K.Priya, SRM Institute of Science & Technology,
Ramapuram
Information Management
Definitions: MIS
Davis & Olson: MIS is an integrated user-machine system for
providing information to support operations, management
and decision making functions in an organization. The system
utilizes computer hardware and software, manual
procedures/models for analysis, planning, control and decision
making and a database.
Kelly: A combination of human and computer based resources
which result in collection, storage, retrieval, communication and
use of data for the purpose of efficient management of operations
and for Business Planning.
29. Dr.K.Priya, SRM Institute of Science & Technology,
Ramapuram
Information Management
According to Henry C. Lucas, “MIS is a set of organized
procedures which when executed provide information
to support decision-making”.
Krober and Watson has defined MIS as “ an
organized set of processes that provide
information to managers to support the operation
and decision making within an organization”.
30. All these definitions show that MIS is
• A system
• It combines human and computer based resources
• It is meant to provide information to managers
• This information enables managers to make timely and effective
decisions
• For this, it must be properly communicated
In order to fulfill its functions, MIS uses
• Computer hardware and software
• Manual procedures
• Decision models
• Database
31. Dr.K.Priya, SRM Institute of Science & Technology,
Ramapuram
Information Management
Need of MIS
• necessary due to the increased Business & Management complexities.
• enables processing of data from the organization and present it in a form of
reports at regular intervals (data processing)
• capable of presenting information in a form and format that it creates an
impact on its user, provoking a decision, an action or an investigation.
• capable of handling a need based exception reporting.
• capable of keeping the data all together in such a form that it can be accessed
by anybody and can be processed to suit his needs (concept of database)
• capable of decision- making (quantitative & qualitative ) and helps to minimize
risk.
• facilitates pro-active decision making.
32. Dr.K.Priya, SRM Institute of Science & Technology,
Ramapuram
Information Management
Role of MIS in an Organisation
• Support day-to-day business operations
• Support managerial decision making
• Supports strategic decision making & competitive advantage
• Optimizing operational cost
• Provide timely & accurate information
• Provide expert advice to the mangers on selected domains
33. Example
• Mr. Parson is the Chief Operations Officer (COO) at Bermuda Fabrics
LLC. As part of his job, he needs to forecast the next quarterly
production plan, which includes an expected production quantity for
each of the products that the company sells. He needs a lot of
information and statistics to come up with a useful and reliable
projection that captures the current business environment the company
is facing and the company’s capacity to manufacture within those
parameters. How could a MIS help Mr. Parson to develop these
forecasts properly?
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
34. • all the different variables
• need to review production patterns, past sales, current
equipment, and current suppliers
• Mr. Parson will be able to design a forecasting model (which
can also be included on the system) that will allow him to plan
for next quarter production.
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
35. Dr.K.Priya, SRM Institute of Science & Technology,
Ramapuram
Information Management
Role of MIS in an Organization
• Provides information to all the levels of management
for the following purpose
• Define objectives of the organization
• Formulate strategies & policies to achieve the objectives
• To report organisation’s performance to tax authorities,
share holders, regulatory authorities and other stake
holders such as suppliers & customers etc
• To prepare future plans on short & long term basis
• To exercise day-to-day control on various operations in
different functional areas
• To allow management by exception
36. WIPRO OBJECTIVE
• Wipro's aim was to continue its transformation from a low
cost provider of outsourced services to become a global
information technology leader, delivering world-class
solutions to its global customers through a process of
fostering ongoing internal and external innovation.
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
37. Dr.K.Priya, SRM Institute of Science & Technology,
Ramapuram
Information Management
Features of MIS
• Management –Oriented: provides information to all the management
levels.
• Subsystem
• Integration
• Common database
• Information source & reporting format
• More useful for structured decisions
• Provide relevant information
• Computerized
38. Dr.K.Priya, SRM Institute of Science & Technology,
Ramapuram
Information Management
Impact of MIS
• Management becomes more efficient. Tracking & monitoring of the
functional targets becomes easy
• Better understanding of the business itself.
• Systemisation of business operations.
• MIS goals pull the entire organisation in one direction towards the
corporate goals and objectives.
• Creates an information-based work culture in the organisation.
39. Dr.K.Priya, SRM Institute of Science & Technology,
Ramapuram
Information Management
Limitations of MIS
• It is not a substitution to managerial activities but a tool for management
activities
• It is customized
• Like any other system, the quality of i/p governs the quality of the o/p.
• It takes into account mainly quantitative factors, non quantitative factors like
morale, attitude of the members of the organization, which have an important
bearing on decision making process, is conveniently ignored.
• Is less useful for making non programmed decisions
• The effectiveness of MIS will diminish in organization where information sharing
is not adopted as culture.
40. Dr.K.Priya, SRM Institute of Science & Technology,
Ramapuram
Information Management
MIS : Objectives
• Enhance communication among employees
• Deliver complex material throughout the organization
• Provide an objective system for recording & aggregating information
• Reduce expense related to labour-intensive manual activities
• Support the organization's strategic goals & direction
41. Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
Computer for MIS
• Conceptually MIS can exist with computer, but it is the power of
Computer which makes MIS feasible.
• Can produce periodic results
• Comparing it with set target
• Required representation of analysis
All done in minimum time with minimum human involvement.
42. Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram Information
Management
Advantages of using computer
• Data access from several (remote) locations
• Data security
• Data confidentiality
• Data storage
• Fast computation
• Integrates working of different Information subsystem
• Better decision making
• User friendly
• More comprehensive information –complete wide ranging information
43. Global E-business and Collaboration
• What are business processes? How are they related to information
systems?
• What is the role of the information systems function in a business?
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
44. Business Process
• businesses must deal with many different pieces of information
about suppliers, customers, employees, invoices, and payments, and
of course their products and service
• Information systems make it possible for firms to manage all their
information, make better decisions, and improve the execution of
their business processes
• Business processes are the collection of activities required to
produce a product or service
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
45. EXAMPLES OF FUNCTIONAL BUSINESS
PROCESSES
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
46. THE ORDER FULFILLMENT PROCESS
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
47. HOW INFORMATION TECHNOLOGY IMPROVES
BUSINESS PROCESSES
• making it possible for many more people to access and share
information, replacing sequential steps with tasks
• Downloading a Kindle e-book from Amazon, buying a computer
online at Best Buy, and downloading a music track from iTunes are
entirely new business processes based on new business models
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
48. TYPES OF INFORMATION SYSTEMS
Transaction Processing Systems
• keep track of the elementary activities and transactions of the
organization, such as sales, receipts, cash deposits, payroll, credit
decisions, and the flow of materials in a factory
• computerized system that performs and records the daily routine
transactions necessary to conduct business, such as sales order entry,
hotel reservations, payroll, employee record keeping, and shipping
• TPS failure for a few hours can lead to a firm’s demise and perhaps
that of other firms linked to
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
50. MIS
• MIS typically provide answers to routine questions that have been
specified in advance and have a predefined procedure for answering
them.
Eg.,., total pounds of lettuce used this quarter by a fast-food chain
• use simple routines, such as summaries and comparisons, as opposed
to sophisticated mathematical models or statistical techniques.
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
54. Decision Support system
• focus on problems that are unique and rapidly changing, for which
the procedure for arriving at a solution may not be fully predefined in
advance.
• What would be the impact on production schedules if we were to
double sales in the month of December? What would happen to our
return on investment if a factory schedule were delayed for six
months?
• bring in information from external sources, such as current stock
prices or product prices of competitors
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
55. VOYAGE-ESTIMATING DECISION-SUPPORT
SYSTEM
• Given a customer delivery schedule and an offered freight rate, which
vessel should be assigned at what rate to maximize profits?
• What is the optimal speed at which a particular vessel can optimize
its profit and still meet its delivery schedule?
• What is the optimal loading pattern for a ship bound for the U.S. West
Coast from Malaysia?
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
57. Executive support systems (ESS)
• help senior management and they address non-routine decisions
requiring judgment, evaluation, and insight
• ESS present graphs and data from many sources through an interface
• designed to incorporate data about external events, such as new tax
laws or competitors
• ESS that provides on his desktop a minute-to-minute view of the
firm’s financial performance
• digital dashboard
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
59. How all these different systems can
share information and how
managers and employees are able to
coordinate their work?
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
60. Enterprise Applications
• different kinds of systems in a company to work together has proven
a major challenge
• enterprise applications- span functional areas, focus on executing
business processes across the business firm, and include all levels of
management
• more flexible and productive by coordinating their business processes
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
62. Enterprise Resource Planning
• to integrate business processes in manufacturing and production,
finance and accounting, sales and marketing, and human resources
into a single software system.
• stored in a single comprehensive data repository where it can be used
by many different parts of the business.
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
Customer
places an order
Triggers the
warehouse to
pick the product
Accounting dept
send the invoice
Customer
service tracks
the progress of
the order
63. Supply Chain Management Systems
• help suppliers, purchasing firms, distributors, and logistics companies
share information about orders, production, inventory levels, and
delivery of products and services
• can source, produce, and deliver goods and services efficiently
• to get the right amount of their products from their source to their
point of consumption in the least amount of time and at the lowest
cost
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
64. Customer Relationship Management Systems
• information to coordinate all of the business processes that deal with
customers in sales, marketing, and service to optimize revenue,
customer satisfaction, and customer retention
• attract, and retain the most profitable customers; provide better
service to existing customers; and increase sales
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
65. Knowledge Management Systems
• have better knowledge about how to create, produce, and deliver
products and services
• firm knowledge is unique, difficult to imitate, and can be leveraged
into long-term strategic benefits
• better manage processes for capturing and applying knowledge and
expertise
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
66. COLLABORATION
➢working with others to
achieve shared and explicit
goals
➢focuses on task or mission
accomplishment and usually
takes place in a business
➢short-lived, lasting a few
minutes, or longer term,
depending on the nature of
the task and the relationship
among participants.
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
67. Reasons
• Changing nature of work
• Growth of professional work
• Changing organization of the firm
• Changing scope of the firm
• Emphasis on innovation
• Changing culture of work and business
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
68. SOCIAL BUSINESS
• the use of social networking platforms, including Facebook, Twitter, and
internal corporate social tools—to engage their employees, customers,
and suppliers
• goal of social business is to deepen interactions with groups inside and
outside the firm to expedite
• Key word – Conversations
• great deal of information transparency
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
69. Applications of Social Business
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
70. Social Marketing -Nutella – Incredible content
that makes you salivate
• Each post makes you want to eat
Nutella
• Take photos of their food before
they eat it- does the same
• Nutella is just a chocolate spread
yet they manage to have fun with
it
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
71. Mercedes Benz – Repeated,
successful social media marketing
campaigns
• best Instagram marketing campaigns
• hired five top Instagram photographers
• By the end of the campaign, Mercedes has received:
• 87,000,000 organic Instagram impressions
• 2,000,000 Instagram likes
• 150 new marketing assets (stunning photos)
•
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
73. TOOLS AND TECHNOLOGIES FOR
COLLABORATION AND SOCIAL BUSINESS
❑E-mail and Instant Messaging (IM)
• major communication and collaboration tools for interaction jobs
• software operates on computers, cell phones, and other wireless
handheld devices and includes features for sharing files as well as
transmitting messages
• e-mail use has declined
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
74. TOOLS AND TECHNOLOGIES FOR
COLLABORATION AND SOCIAL BUSINESS
❑Wiki
type of Web site that makes it
easy for users to contribute and
edit text content and graphics
without any knowledge of Web
page development or
programming techniques
for storing and sharing corporate
knowledge and insights
Eg., Wikipedia
English Wikipedia right now
•MediaWiki version:
1.38.0-wmf.3 (bfb4361)
•Content articles: 6,390,036
•Total pages: 54,337,527
•Uploaded files: 894,571
•Edits: 1,044,062,748
•Registered users: 42,336,766
(126,688 active in the past month)
and 1,077 administrators
•Data as of 00:35, 8 October 2021 (UTC).
•Update
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
76. TOOLS AND TECHNOLOGIES FOR
COLLABORATION AND SOCIAL BUSINESS
• Virtual World
• Eg., Second life, IBM and Insead,
an international business school
• house online meetings, training
sessions, and “lounges
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
78. Collaboration and Social Business Platform
• S/w providing multi-function platforms for collaboration and social
business
• Google Apps/Google Sites, cyberlockers, corporate collaboration
systems such as Lotus Notes and Microsoft SharePoint, and enterprise
social networking tools such as Salesforce Chatter, Microsoft Yammer,
Jive, and IBM Connections and SmartCloud for Business
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
79. Virtual Meeting Systems
• to reduce travel expenses, many companies, both large and small, are
adopting videoconferencing and Web conferencing technologies.
• High-end videoconferencing systems feature telepresence technology,
an integrated audio and visual environment that allows a person to
give the appearance of being present at a location
• Cisco WebEx, Microsoft Live Meeting, and Adobe Connection, zoom
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
80. Google Apps/Google Sites and Cloud
Collaboration Services
• free” online services for collaboration
• Google Drive, Dropbox and Microsoft SkyDrive is an example of a
cloud-based cyberlocker
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
82. Lotus Notes
• for sharing calendars, collective writing and editing, shared database
access, and electronic meetings
• platform for e-mail, instant messaging (working with Lotus
Sametime), Web browsing, and calendar/resource reservation work,
as well as for interacting with collaborative applications
• high levels of security and reliability
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
83. Evaluating and Selecting Collaboration and
Social Software Tools
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
86. Management Decision Problems
• Henry’s Hardware is a small family business in Sacramento, California. The
owners, Henry and Kathleen, must use every square foot of store space as
profitably as possible. They have never kept detailed inventory or sales records. As
soon as a shipment of goods arrives, the items are immediately placed on store
shelves. Invoices from suppliers are only kept for tax purposes. When an item is
sold, the item number and price are rung up at the cash register. The owners use
their own judgment in identifying items that need to be reordered.What is the
business impact of this situation? How could information systems help Henry and
Kathleen run their business? What data should these systems capture? What
decisions could the systems improve?
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management
87. Thanks for
Listening with great
patience
Dr.K.Priya, SRM Institute of Science & Technology, Ramapuram
Information Management