Travel - Presentation by Tetyana Hrekh, Co-Founder & CEO of Traveltipz at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

1. Russia’s
#1
social
travel
reviews
site*
June
2012
*
By
total
number
of
reviews
originally
wri8en
in
Russian
1

2. Company
overview
and
history
• TravelTipz
was
launched
in
April
2011
• In
1
year,
we
have
grown
to
become
the
largest
social
travel
review
site
in
Russia
by
the
number
of
reviews
originally
wri8en
in
Russian
• Our
vision
is
to
become
the
household
name
for
trip
planning
in
Russia
by
using
social
networks
to
provide
high
quality
and
relevant
reviews
• We
have
assembled
a
very
strong
management
team
(3
HBS
graduates,
Goldman
Sachs,
Deloi8e,
P&G,
and
Begun
alumni)
Reviews
Monthly
Registered
%
Users
who
Facebook
/
%
Reviews
Unique
Users
Write
Vkontakte
by
Social
Visitors
Reviews
RegistraCon
Users
June
2012
650,000
180,000
80,000
60%
>
50%
48%
Dec
2012
2.2
million
875,000
160,000
N/R
>
50%
>
50%
Dec
2015
22
million
9.3
million
5.5
million
N/R
>
90%
>
90%

3. Market
opportunity
&
compe77on
Russian
Online
AdverCsing
spend
by
segment
($m)
Market
opportunity
$
5,000
• 42m
(75%)
Russian
internet
users
$
4,000
Overal
Ads
search
travel
content
monthly
and
$
3,000
51%
report
siing
through
too
much
$
2,000
3,905
Display
informaCon
and
36%
not
sure
that
$
1,000
300
883
1,872
2,440
3,124
Contextual
informa]on
is
not
up-­‐to-­‐date
$
0
517
510
• Travel
adver]sers
(OTAs,
tour
2010
2011
2012
2013
2014
2015
operators,
offline
travel
agencies,
and
direct
suppliers)
ba8ling
for
traffic
in
Market
entry
2011
2010
2007
2009
2003
a
rapidly
changing
market
Monthly
Unique
180,000
1,500,000
115,000
[100,000]
3,300,000
Compe%%on
Users
Russia
Original
Russian
650,000
[80,000]
[3,000]
[1,000]
330,000
• Market
of
online
reviews
highly
Reviews
fragmented
with
no
defined
leader
Social
Network
IntegraCon
• With
large
and
high
quality
content
Content
on
Limited
base,
TravelTipz
will
be
protected
by
DesCnaCons
Russia
+
CIS
high
barriers
to
entry
Main
Strength
Quality
/
Global
European
brand
Russian
relevancy
brand
brand
Main
Weakness
Brand
No
local
team
/
Not
tailored
to
local
Web
1.0
/
Source:
PhoCusWright
(Naviga]ng
the
Emerging
Online
Travel
Marketplace)
strength
tastes
Content
and
TravelTipz
es]mates;
PhoCusWright
/
Amadeus
Survey
Empowering
Inspira]on
–
The
Future
of
Travel
Search
Liveinternet.ru;
top100rambler;
alexa.com;

4. Product
overview
and
business
Source:
PhoCusWright
/
Amadeus
Survey
Empowering
Inspira]on
–
The
Future
of
Travel
Search

5.
CONFIDENTIAL
KPIs
and
financials
TravelTipz’s
business
model
is
low
capital
intensive
and
highly
profitable
$100
25.0
$80
69.9
20.0
15.0
$
in
million
$60
10.0
$40
32.0
33.0
5.0
$20
11.5
0.3
5.0
0.0
$0
-­‐5.0
-­‐1.7
-­‐2.4
-­‐$20
-­‐10.0
2012
2013
2014
2015
Revenues
($m)
0.3
5.0
32.0
69.9
Net
Income
($m)
-­‐1.7
-­‐2.4
11.5
33.0
Total
Reviews
(m)
2.2
7.0
14.0
22.0
Monthly
Unique
Visitors
0.9
1.5
6.0
9.3
(m)

6. Partnership
opportuni7es
and
next
steps
• Partnerships:
We
are
interested
in
partnering
with
companies
that
are
interested
to
integrate
reviews
by
Russian
people
on
their
site
to
display
to
their
users
who
access
their
site
from
Russia
• Financing
Opportunity:
We
are
also
interested
to
talk
to
poten]al
investors
Tetyana Hrekh Marina Jovanovic
CEO CFO
threkh@traveltipz.ru mjovanovic@traveltipz.ru
THANK
YOU!

7. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

8. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors