The document summarizes DomainAdvertising.com, a domain marketing traffic aggregator. It conducts extensive research to drive incremental gains. It employs hybrid technology and human optimization to constantly innovate and expand across advertising types and markets. The company provides customized monetization programs, high revenue shares, and weekly payouts to publishers. It uses powerful reporting and high performance algorithms to maximize returns for advertisers and publishers.

1. domain
research | innovate | optimize
Experience the Difference

2. Research. Innovate. Optimize.

3. DomainAdvertising.com
We are a domain marketing traffic aggregator
DomainAdvertising.com is a pioneer in the domain industry when it comes to unparalleled focus on top-level
interest and buy-in from the best advertisers. Through our strong partnerships with top advertisers and
advertising aggregators focused on domain traffic, we serve ads across all geographies, verticals and types of
ad inventory. Everything we do is tailored to meet the unique requirements of our publishers and advertisers and
to maximize their returns.
Our success lies in the world-class technology we employ, the stellar industry insight of our specialist teams and
intelligent human optimization.
Join us and experience the difference.

4. Extensive Research Innovation Every Day
The cornerstone of the DomainAdvertising method is research. The Successful traffic monetization programs follow three established
results of research lead to incremental gains which may mean the principles: Disciplined research, hybrid technology and human
difference of only a few cents in revenue per domain, but results in optimization. Two established practices: Constant innovation and
huge differences in domain owner profits network wide. keen design. And one goal : Expanding across all advertising types
and global markets.
At DomainAdvertising.com, we strongly [
Under-serviced market identification technology with a dedicated
believe in: team to increase advertiser inventory in these markets
[
Measurements of all variations that occur between market
[ every event and transaction, both in the industry and
Measuring categories to determine where discrepancies can be found and
on your traffic rectified
[ all indents and impacts
Analyzing [
Maximum conversions by continous monitoring of relative
conversion rates of existing as well as new advertising models
[ for all successes and mitigating all failures
Accounting

5. Hybrid Optimization
While we use technology to provide immediate automated
optimization of landing pages, we understand that the best
optimization is done through a combination of automated technology,
human behavior simulation, human optimization and analytics.
[ size continues to scale and has people with specialist
Our team
knowledge of optimizing domains and continously increasing top-
line revenue for publishers
[ experiments with content integration, product feeds,
Continous
widgets, specialist CPC feeds and display ads
[
With geo-targeting technology that lies on the bleeding edge, you
can be assured that visitors to your properties find the value they
are looking for

6. DomainAdvertising for
Publishers
A traffic monetization program that listens, learns
and performs
Our teams of traffic monetizers have clocked years of Serious domainers need the best performing
domain parking experience; not just from the monetization algorithms, frequent priority payments,
perspective of domainers, but also in learning what and keen proactive attention. And that's exactly what
makes advertisers invest in domains. We've learnt DomainAdvertising.com brings to serious domainers.
that having high revenue shares isn’t enough.

7. DomainAdvertising for Publishers
Customized Programs Weekly Payouts - Get Money Faster
Our traffic monetization programs are individually tailored to High revenue shares mean very little if the money isn't
fit the needs of serious domainers. Each domain publisher is available when you need it. We are the first company to
allocated a dedicated program manager - an expert at traffic provide weekly payouts to domain publishers. With more
monetization, who customizes our program to bring out the money coming to you faster, you can invest more into your
best revenue for the specific domain portfolio. business and your life.
Highest Revenue Shares High Performance Comparative
We believe winning is about sharing. Serious domainers Heuristics Optimization with Awesome
need seriously large revenue shares. This is why we deliver Templates
the best revenue share without requiring any negotiation Templates capture traffic and create recall. Once the user is
right from day one. captivated, our proprietary Comparative Heuristics
Optimization techniques and algorithms select the most
relevant, most targeted ads for the visitor, compounding the
probability of the right match.

8. Sample Templates
Our templates incorporate the latest UI design concepts, advertising trends and technology innovations to create the most compelling visitor experience.
© 2010 Travel. All rights reserved.

9. Sample Templates
© 2010 Shopping. All rights reserved.

10. Sample Templates
© 2010 Entertainment. All rights reserved.

11. Sample Templates

12. Sample Templates
© 2010 Finance. All rights reserved.

13. Reporting Interface
Serious domainers need comprehensive pre-analyzed data to monitor the performance of their domain portfolio.
With DomainAdvertising.com, publishers can self-serve valuable performance information through a powerful,
intuitive dashboard and a visually-rich reporting interface.
Traffic Sources Map Overlay
1%
5%
94%
Type-in
Search Engines
Others
124000 $3800 $30.10
123000 $3700 $30.05
122000 $3600 $30.00
121000 $3500 $29.95
4 Jan 5 Jan 6 Jan 7 Jan 8 Jan 9 Jan 10 Jan 4 Jan 5 Jan 6 Jan 7 Jan 8 Jan 9 Jan 10 Jan
Revenue RPM

14. About Us
DomainAdvertising.com is a domain media business, led by
industry leading executives, that caters to serious advertisers
and publishers.
DomainAdvertising.com is backed by leading investors including the Ashmore Group (www.ashmoregroup.com)
and the Directi Group (www.directi.com). Ashmore manages US$31.1 billion (at 30 September 2009) in pooled
funds, segregated accounts and structured products. Directi is a US$300+ million group of businesses that
develops innovative mass-market web products for global customers.

15. Battle Tested Solutions for the
Domain Industry

16. domain
research | innovate | optimize
publishers@domainadvertising.com
Tel: +1 646 367 3730