The CMO Site was launched in December 2010. Over the past 15 months it has averaged over 137,000 page views, 95,000 unique visitors, and 3,000 messages posted per month. The site has over 8,500 registrants and followers on social media platforms. It provides marketing executives a community to discuss topics like social media, mobile, analytics, and metrics. The site's CMO University online courses have attracted over 1,500 students. User testimonials praise the site for providing valuable insights and focusing on emerging issues. In its first year, the site won an award for outstanding web development from the Web Marketing Association.

1. A Review

2. The CMO Site: Overview
The CMO Site Launched December
1, 2010. This is a summary of the site’s
performance over the past 15 months.
 Average Page Views/mo: 137,521
 Average Unique Visitors/mo: 95,645
 Average Messages Posted/mo: 3,153
 Total Site Registrants: 8,548
 Facebook Likes: 2,438
 Twitter Followers: 2,671
 LinkedIn Group Members: 829

3. A Snapshot of The CMO Site’s
Highly Qualified Audience
CMO of
Treasury CMO CMO
Services
CMO CMO CMO
CMO
CMO CMO
VP Marketing
VP Integrated
CMO Marketing
VP Loyalty &
VP Global Customer
Digital Intelligence VP Worldwide
Marketing Marketing
VP Brand Strategy
VP Marketing,
Corporate Card Head of Social
Media
VP Marketing
VP Marketing
VP Segment Head of Marketing
Planning ,
Marketing, Manager & Communications
Kmart
Commercial Banking
The CMO Site comprises a select and qualified audience of
CMOs, VPs, and Marketing Execs from a plethora of Fortune 500 companies

4. Site Registrants
9,000
337
8,000 309
468
7,000 502
545
6,000 617
601
5,000 681
658
4,000 7902 8211 New Reg
7,434
766 6,932 Previous Reg
6,387
3,000 5,770
712 5,169
4,488
2,000 648 3,830
247 3,064
457 2,352
1,000
1,457 1,704
1,000
0

5. 20000
40000
60000
80000
100000
120000
140000
160000
180000
0
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Monthly Page Views
Dec-11
Jan-12
Feb-12

6. 20,000
40,000
60,000
80,000
100,000
140,000
120,000
0
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Monthly Unique Visitors
Dec-11
Jan-12
Feb-12

7. 1000
2000
3000
4000
6000
5000
0
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Monthly Messages
Dec-11
Jan-12
Feb-12

8. Site Registrants: Job Title Breakdown
C-Level Execs & VPs make up 56% of The CMO Site’s audience
0% 10% 20% 30% 40% 50% 60%
CMO, CIO, CEO, SVP, EVP, VP
Marketing & Communications Directors
Marketing, Brand & Product Managers
Sales executive
Media Director, Supervisor, Manager & Planners
Other

9. Social Network Recap
12/1/10 – 3/1/12
Social networking is a huge focus of The CMO Site. In just 14 months The CMO Site
has gained a massive following on Linkedin, Facebook, and Twitter. With more than
800 group members on Linkedin, this is the largest LinkedIn CiaB community.
• Total Followers – 2,671
• Mentions – 2,378
• Retweets – 1,259
• Total Clicks – 7,740
• Post Views – 372,834
• Total Likes – 2,438
• 829 Group Members

10. CMO University’s Success
The CMO Site's CMO University is an online educational resource where executive and senior
marketing personnel can listen, learn, and discuss. Our faculty of expert lecturers will tackle
marketing's thorniest issues, and show participants new ways to address common problems
and devise new techniques for getting closer to valued customers.
• Semester One attracted nearly 650 students, generating more than 2,000
messages on the CMO University boards. The average number of chat comments posted
per lecture was more than 350 messages.
• Semester Two attracted nearly 1,100 students, generating more than 2,725
messages on the CMO University boards. The average number of chat comments posted
per lecture was 340 messages.

11. User Testimonials
 “The CMO Site provides valuable insight into  “The CMO Site excels at marrying creative
marketing, social media marketing, mobile marketing with hard-edged metrics to help
marketing, and making effective use of metrics.” executive marketers provide and prove return on
– CMO investment.”
 “The CMO Site cuts through the hype about social – CMO
media marketing to deliver business value.”  “You do a great job helping us navigate a
changing landscape of marketing technology.”
– Social Media Marketing Director – VP Marketing
 “The CMO Site does a great job covering the  “You do a great job telling marketers what we
intersection of technology and marketing.” need to know.”
– CMO – Marketing VP
 “I like the way The CMO Site focuses on social  “The CMO Site’s discussions are informative,
media, mobile, and analytics. They’re the future lively, useful, and enjoyable.”
of marketing.”
– Marketing Director
– Executive VP Marketing
 “Filled with great information on how to
 “I love the blogs and other compelling leverage the latest technology to drive branding.”
information about metrics and analytics.”
– CMO
̶ CMO
 “Excellent insights, tailor-made for my needs in
 “The CMO Site community delivers a valuable marketing upper management.”
perspective on the top issues – Executive VP Marketing
of the day.”
̶ Marketing Director

12. The CMO Site’s WebAward
In less than a year since the site’s launch The CMO Site
has won a WebAward for Outstanding Achievement in
Web Development from the Web Marketing Association for:
Marketing Standard of Excellence
This is the Web Marketing Association’s 15th annual
WebAwards Competition for Website development. This
year’s WebAwards competition included more than 2,000
entries from 45 countries in 96 industry categories.