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INTRODUCTION TO ANALYTICS
Part 5
STATISTICAL CONCEPTS AND THEIR
APPLICATIONS IN BUSINESS
After completing
this course, you will
be able to
understand:
AGENDA
•
•
•
•
•
•
•
•
•
•
•
•
Statistical Methods overview
Population and Samples
Developing a sampling plan and Sampling Methods
What is Descriptive Statistics
What are its components
Business usage of Descriptive Statistics via a Case Study
Probability theory and distributions
Confidence Interval
The concept of tests of significance
One sided and two sided hypothesis testing
The various tests of significance
Non parametrictesting
STATISTICAL METHODS
DescriptiveStatistics
• Sample
• Measure of Central Tendency
• Measure of Dispersion
Inferential Statistics
• Population
• Estimation
• Hypothesis Testing
• Statistics is a applied/business mathematics which estimate the present and predict the
future.
POPULATION AND SAMPLES
• A population is any entire collection of objects or observations from which we may collect data. It is
the entire group we are interested in, which we wish to describe or draw conclusions about.
• For each population there are many possible samples.
• It is important that the investigator carefully and completely defines the population before
collecting the sample, including a description of the members to be included.
• A sample is a group of units selected from a larger group (the population). By studying the sample it
is hoped to draw valid conclusions about the larger group.
• A sample is generally selected for study because the population is too large to study in its entirety.
The sample should be representative of the general population. This is often best achieved by
random sampling.
DEVELOPING A SAMPLING PLAN
• Define the target population – in terms of number of elements, sampling unit, extent and time.
• Select a sampling method – probability or non-probability sampling.
• Obtain the sampling frame – must contain all the potential factors.
• Determination of sample size – for desired level of accuracy.
• Choose data collection method – procedure to obtain the data.
• Develop operational plan – which technique fits the best.
• Execute operational plan – verification of specified procedure.
SAMPLING TECHNIQUES
Sampling
Simple
Random
Systematic Stratified Cluster
Convenience Judgmental Quota Snowball
Probability Non-Probability
DESCRIPTIVE STATISTICS
Score
Range
Numberof
Students
Below40 20
40-50 22
50-60 33
60-70 21
70-80 13
>80 5
Total 114
Below 40-50
40
50-60 60-70 70-80 >80
● Help describe, show and summarize data in a meaningful manner
● Non-conclusive as it is only limited to the data being analysed
Number ofStudents
35
30
25
20
15
10
5
0
MEASURE OF CENTRAL TENDENCY
Measure of CentralTendency
• Mean
• Median
• Mode
● Identify with a single value
● Also called measures of central location
Thank You
If you are looking for business analytics training course in
Bangalore then visit: http://beamsync.com/business-analytics-
training-bangalore/
Next Part We will Publish Soon.

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Introduction to Business Analytics Part 5

  • 2. STATISTICAL CONCEPTS AND THEIR APPLICATIONS IN BUSINESS
  • 3. After completing this course, you will be able to understand: AGENDA • • • • • • • • • • • • Statistical Methods overview Population and Samples Developing a sampling plan and Sampling Methods What is Descriptive Statistics What are its components Business usage of Descriptive Statistics via a Case Study Probability theory and distributions Confidence Interval The concept of tests of significance One sided and two sided hypothesis testing The various tests of significance Non parametrictesting
  • 4. STATISTICAL METHODS DescriptiveStatistics • Sample • Measure of Central Tendency • Measure of Dispersion Inferential Statistics • Population • Estimation • Hypothesis Testing • Statistics is a applied/business mathematics which estimate the present and predict the future.
  • 5. POPULATION AND SAMPLES • A population is any entire collection of objects or observations from which we may collect data. It is the entire group we are interested in, which we wish to describe or draw conclusions about. • For each population there are many possible samples. • It is important that the investigator carefully and completely defines the population before collecting the sample, including a description of the members to be included. • A sample is a group of units selected from a larger group (the population). By studying the sample it is hoped to draw valid conclusions about the larger group. • A sample is generally selected for study because the population is too large to study in its entirety. The sample should be representative of the general population. This is often best achieved by random sampling.
  • 6. DEVELOPING A SAMPLING PLAN • Define the target population – in terms of number of elements, sampling unit, extent and time. • Select a sampling method – probability or non-probability sampling. • Obtain the sampling frame – must contain all the potential factors. • Determination of sample size – for desired level of accuracy. • Choose data collection method – procedure to obtain the data. • Develop operational plan – which technique fits the best. • Execute operational plan – verification of specified procedure.
  • 7. SAMPLING TECHNIQUES Sampling Simple Random Systematic Stratified Cluster Convenience Judgmental Quota Snowball Probability Non-Probability
  • 8. DESCRIPTIVE STATISTICS Score Range Numberof Students Below40 20 40-50 22 50-60 33 60-70 21 70-80 13 >80 5 Total 114 Below 40-50 40 50-60 60-70 70-80 >80 ● Help describe, show and summarize data in a meaningful manner ● Non-conclusive as it is only limited to the data being analysed Number ofStudents 35 30 25 20 15 10 5 0
  • 9. MEASURE OF CENTRAL TENDENCY Measure of CentralTendency • Mean • Median • Mode ● Identify with a single value ● Also called measures of central location
  • 10. Thank You If you are looking for business analytics training course in Bangalore then visit: http://beamsync.com/business-analytics- training-bangalore/ Next Part We will Publish Soon.