How To: Introduction To Blogging


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My first presentation on blogging 'way back' in 2007 to the California Condor Association The idea was to give the Conservation board a 'how to' tutorial highlighting blogging basics.

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How To: Introduction To Blogging

  1. 1. introduction to blogging by: jon clark
  2. 2. so what is blogging anyway?
  3. 3. blogging defiiiiiiined <ul><li>‘ a blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. t he term blog is a shortened form of weblog or web log. a uthoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. a person who posts these entries is called a “blogger”. a blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). b logs use a conversational style of documentation. o ften blogs focus on a particular “area of interest”, such as Washington, D.C.’s political goings-on. s ome blogs discuss personal experiences.’ </li></ul>
  4. 4. blogging defined <ul><li>‘ f rom “ w eb log.” a blog is basically a journal that is available on the web. </li></ul><ul><li>t he activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” </li></ul>
  5. 5. blogging guidelines <ul><li>b logs are usually (but not always) written by one person & updated pretty regularly </li></ul><ul><li>b logs are often (but not always) written on a particular topic </li></ul><ul><li>blogs should be factual, accurate and provide context to the argument or statement. </li></ul><ul><li>blogs should be written as ‘yourself’ to add credibility. </li></ul>
  6. 6. common blog features <ul><li>c ontent </li></ul><ul><li>archives </li></ul><ul><li>comments </li></ul><ul><li>links or “blogroll” </li></ul><ul><li>feeds – “ RSS, A tom or RDF files ” </li></ul><ul><li>article tags </li></ul>
  7. 7. the blog content <ul><li>o n a blog, the content consists of articles (also called &quot;posts&quot; or &quot;entries&quot;) that the author(s) writes. </li></ul><ul><li>t ypically, blog authors compose their articles in a web-based interface, built into the blogging system itself. </li></ul><ul><li>write relevant and write often – new content is the source of continued readership (and new readership) </li></ul>
  8. 10. the blog comments <ul><li>o ne of the most exciting features of blogging tools are the comments. </li></ul><ul><li>t his highly interactive feature allows users to comment upon article posts and link to your posts. </li></ul><ul><li>links to your post are know as ‘ trackbacks ’ or ‘ pingbacks ' </li></ul>
  9. 12. the blog archive <ul><li>a lot of blogs feature an archive based on dates (like a monthly or yearly archive). </li></ul><ul><li>t he front page of a blog may feature a calendar of dates linked to daily archives. </li></ul><ul><li>a rchives can also be based on categories featuring all the articles related to a specific category. </li></ul>
  10. 14. the ‘blogroll’ <ul><li>a blogroll is a list, sometimes categorized, of links to webpages the author of a blog finds worthwhile or interesting. </li></ul><ul><li>t he links in a blogroll are usually to other blogs with similar interests. </li></ul><ul><li>t he blogroll is often in a &quot;sidebar&quot; on the page or featured as a dedicated separate web page. </li></ul>
  11. 16. the blog feeds <ul><li>a F eed is a function of special software that allows &quot;Feedreaders&quot; to access a site automatically looking for new content and then post updates about that new content to another site. </li></ul><ul><li>t his provides a way for users to keep up with the latest and hottest information posted on different blogging sites. </li></ul><ul><li>s ome Feeds include RSS (alternately defined as &quot;Rich Site Summary&quot; or &quot;Really Simple Syndication&quot;), Atom or RDF files. </li></ul>
  12. 18. ok, I am ready to start my blog!
  13. 19. choose a niche topic <ul><li>something that interests you </li></ul><ul><li>something that is ‘popular’ </li></ul><ul><li>something that has competition – just not too much or too little. </li></ul><ul><li>will you have enough content? </li></ul>
  14. 20. choose a platform <ul><li> (free) </li></ul><ul><li> (free) </li></ul><ul><li>Movable Type ($$) </li></ul><ul><li> ($$) </li></ul>
  15. 21. choosing a blog ‘domain’ <ul><li>w hat is the topic of the blog? </li></ul><ul><li>what is your source of traffic? </li></ul><ul><li>easy to spell, pronounce, remember & type </li></ul><ul><li>up to 67 characters (shorter the better) </li></ul><ul><li>consider hyphens or numbers </li></ul><ul><li>get a second opinion </li></ul><ul><li>use keywords </li></ul><ul><li>make it brandable </li></ul>
  16. 22. choose a blog ‘domain’
  17. 23. condor related blogs & blog posts <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  18. 24. blog resources <ul><li>23 questions for prospective bloggers </li></ul><ul><li>rss feeds explained </li></ul><ul><li>intro to blogging – wordpress </li></ul><ul><li>blogger – help </li></ul><ul><li>corporate blogging guidelines** </li></ul>
  19. 25. thank you! <ul><li>For copies of this presentation: </li></ul><ul><li>e-mail me at [email_address] </li></ul><ul><li>DM me @ jonleeclark </li></ul>