Snowcentral is a family-run snow gear business struggling due to COVID-19 travel restrictions. Their stock is considered outdated as the 2020 ski season was cancelled. The team will apply structured problem solving to identify a key issue and solution. Their solution will focus on increasing customer awareness, engagement, and stock turnover through digital and in-store strategies. These include social media marketing, optimizing the store layout and design, and employee training. The team aims to present their solution to Snowcentral's management for feedback.