2. Consumer Behaviour
Consumers buy goods and services for his or her
own use, use of the household, or as a gift for a
friend.
Consumer Behavior - can be defined as the
decision-making process and physical activity
involved in acquiring, evaluating, using and
disposing of goods and services.
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3. Market Research-Class Activity
You as a college going students(consumers) thinks
on various products and services and spend lot of
money on them. Below are the categories of
industry, you have think and write on their
products and services.
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4. Categories of Industries
Entertainment – Name any two companies and any
one of its product/Services
Technology- Name any two companies and any
one of its product/Services
Clothing/Apparel- Name any two companies and
any one of its product/Services
Food Outlets- Name any two companies and any
one of its product/Services
Hospitality (Travel and Tourism)
Automobiles (Two wheelers) 4
5. Market Research
As a consumer what you think of the
products/Services you mentioned and who are the
their competitors?
How can the product/Services be improved in your
opinion?
How the customers use the product/Services?
What is the customer’s attitude towards the
product, Services and its advertising?
What is the role of the customer in his family?
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12. Tutorial Questions
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1. Why would someone shop on the internet? Buy a
motor bike? An expensive meal?
a. Why would someone else not make those
purchases?
b. How would you choose one outlet, brand or model
over the others? Would others make the same
choice in the same way?
2. Do you follow the consumer decision making
process described? How would you explain any
differences?