This presentation deals with social media basics, social media marketing and Twitter basics. Youtube Video on Slide 14 is implemented in presentation

1. SMILE
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2. INTRODUCTION TO
DI (FH) Stephan Wiesenhofer
08/04/11
SOCIAL MEDIA Presales & Consultant | DCCS GmbH
Tweet This: @Wiesenhofer
04/08/11 @wiesenhofer

3. WIESELSTEIN.COM
08.04.2011 Introduction to Social Media
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5. SOCIAL MEDIA is the
„use of technology to co-create,
know, like and trust“
John Jantsch, Duct Tape Marketing
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6. 4 Ps of Marketing
infused with
Social Media
Content + Context + Connection + Community =
SOCIAL MEDIA MARKETING
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7. SOCIAL MEDIA STRATEGY
• Spread Content?
• Community of Evangelists?
• Involve Customers?
• Be a Thought Leader?
• Be a Trusted Source?
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8. HIERARCHY
of SOCIAL MEDIA MARKETING
Micro
Social Networks
Social Bookmarking
Social Search
RSS
Blogging
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9. MEASURE & MONITOR
• Define KPIs
• Predictable Results with Targeting
• Foster Viral Sharing with Incentives
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10. SOCIAL LANDSCAPE
Better Leverage Social Media Sites
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13. News & Community in 140 Characters
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14. WHAT‘S HAPPENING
ON TWITTER?
Introduction
08.04.2011 to Social Media
04/08/11 @wiesenhofer Video: http://goo.gl/UhGhT 14

15. • Tweet: 140 Characters
• Mention: @Wiesenhofer
• RT: „re-tweet“ (old style)
• Hashtag: #aiesecF2
• Message: DM
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16. EVEN MORE TERMS
• Timeline
• Follow / Unfollow
• Following
• Followers
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17. TWITTER TOOLS
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18. BEST PRACTICES
• Share
• Listen & Ask
• Respond & Reward
• Demonstrate Know-How
• Champion your Stakeholders
• Use the Right Voice
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19. Use Technology to Co-Create, Know, Like and Trust
Content + Context + Connection + Community
RECAP
Have a Social Media Strategy
Measure and Monitor
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20. Thank you
DI (FH) Stephan Wiesenhofer
08/04/11
Presales & Consultant | DCCS GmbH
Tweet This: @Wiesenhofer
04/08/11 @wiesenhofer

21. Sources
Slide Sources
1 IMAGE: AIESEC – http://www.aiesec.at
2, 20 IMAGE: Ludwig Gatzke - http://goo.gl/oLjUy
3-4,11,13 IMAGES: Twitter Inc. – http://twitter.com
5 IMAGE: RegentsEarth - http://goo.gl/xIuPy
6 IMAGE: Website Design Divas - http://goo.gl/vzSvg
DATA: John Jantsch, Duct Tape Marketing - http://goo.gl/TDhAG
7 IMAGE: CFO Strategist (Screenshot) - http://goo.gl/kszHd
8 IMAGE: Flickr - Michel27 - http://goo.gl/5yJkW
9 DATA: Social Media Examiner http://goo.gl/gmQmI
10 IMAGE: Flickr - Pixel0908 - http://goo.gl/shs2e
11 IMAGES: Fake Convos Generator - http://fakeconvos.com/ ; Screenshot: http://facebook.com
14 VIDEO: Youtube – Twitter - http://goo.gl/UhGhT
15 IMAGE: AGENT-X Comics - http://goo.gl/5JkI6
16 IMAGES: Web Design Creatives - http://goo.gl/NiiKl
17 IMAGES: Screenshots - http://goo.gl/X1hyE, http://goo.gl/hY8BX, http://goo.gl/9x1WY
18 DATA: Twitter Inc. - http://goo.gl/1CzkY
IMAGE: Flickr -aiesecinternational - http://goo.gl/pEXO0
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