This document discusses the power of Twitter and provides tips for using it effectively. It notes that Twitter is well-suited for local organizations and initiatives to connect with their communities. For best results, Twitter should be used in combination with other platforms as the channels strengthen each other. Trends on Twitter include less random chatter and more focus on current news, opinions, and images. The key takesways are that Twitter is good for local groups, works best with other platforms, and is shifting towards more substantive content.