ATEED & The Economist Group - Innovation summit
•
1 like•572 views
The document discusses plans for an innovation campaign in Auckland, New Zealand led by The Economist and sponsored by Auckland Tourism, Events and Economic Development (ATEED). Over the course of a year, the campaign will include thought leadership content like white papers and surveys on innovation topics, crowd-sourcing competitions, and a flagship Economist Innovation Summit event in Auckland in March 2014. The goal is to strengthen Auckland's global brand and position in foreign direct investment by starting a conversation around innovation leadership in the region.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (12)
Similar to ATEED & The Economist Group - Innovation summit
Similar to ATEED & The Economist Group - Innovation summit (20)
More from Luigi Wewege
More from Luigi Wewege (20)
Recently uploaded
Recently uploaded (20)
ATEED & The Economist Group - Innovation summit
- 2. The Challenge New Zealand has a relatively modest voice in Asia Pacific. Despite its proud history, its great natural and cultural assets, political accountability and corporate governance, it is not yet a "must be" business destination. Of course the competition is huge with similarly advanced nations like Australia just across the Tasman sea and emerging China and India dominating the larger region. But the success factors are there; in food and beverage, health technologies, export education, marine and creative services among others. Aucklanders and New Zealanders are renowned for being inventive and entrepreneurial. However, in order to drive prosperity, it is recognised that New Zealand must develop an innovation‐driven economy, producing high‐value differentiated exports. Auckland’s scale means it is the only city in New Zealand that can lead this change. It is time to show that Auckland is a business driver, with a stake in the future. That it is there to shape innovation and drive it. Hosting The Economist Innovation Race is the chance to start the conversation and drive attention to the true story of Auckland. This is initiative will help Auckland to strengthen its brand and global position in FDI, lift the region's economic well‐ being, and support and enhance the ability of the region to compete internationally. Auckland & Innovation
- 3. Background Innovation. A topic much covered and talked about. The Economist puts its stamp on the Innovation discussion and aims to challenge the way we view innovation and to debunk the myths. Through a holistic, integrated programme, centered around compelling content, we delve deep into the debate. What is innovation? How should innovation be measured? What should be the government’s role in innovation? What makes a nation, company and person innovative? Can Asia Pacific win the global innovation race? This special programme brings together leading minds to engage in lively debate, explore the future of global innovation, the role of governments, corporations and individuals as drivers of innovation. Guided by award‐winning senior correspondent and China Business & Finance Editor for The Economist, Vijay V. Vaitheeswaran, an authority on innovation, the programme is a major contribution to this vital theme. With the support of Auckland Tourism, Events and Economic Development (ATEED) and a number of corporate co‐ sponsors the Economist will launch a year long programme of research, media and event activity centered around a flagship event— The Economist Innovation Summit—to be hosted in Auckland, New Zealand. Innovation. Debunking the Myths
- 5. The leading source of analysis on international business and world affairs. Independent, Objective, Insightful, Credible, Global
- 6. Innovative Pioneers, catalysts and builders of new ideas Global Outlook Enjoy exploring the world Influencers They love sharing ideas and discoveries Thought leaders Views and opinions are valued Open minded Delight in the new, surprising and unorthodox Influential Audience
- 7. The Economist Group Engagement Approach 2. DISTRIBUTE INTELLIGENTLY The Economist Platforms (print, online, digital) SHARE 3. CREATE A DIALOGUE The Economist Events & Conferences, Online ENGAGE 1. CREATE ENGAGING CONTENT EIU, Thought Leadership CREATE 4. EXPAND THE CONVERSATION Social Media AMPLIFY
- 8. Innovation Programme Recommendations Earned Media: PR Coverage Earned Media: PR Coverage Print: Advertorials, Advertising Online: Hub, Rich Media Ads Digital: Special Editions, Advertising Thought Leadership: White Papers, Surveys, Debates Virtual Events, Innovation Summit Social: Social Media Campaign PR: Media Coverage
- 9. Our approach It sounds simple. And done properly, it works, brilliantly. The message Is it relevant, new and interesting? And do the audience believe you when you tell it – or are they suspicious of your motives. A message too close to your direct interests will lack credibility. So content matters. The place Context is important. Putting your message where people are able and willing to consume it – to engage with you – will maximise your chances of success. The audience Understanding who you need to reach and engaging with them with material they – not you – find interesting and useful drives home the message that you want to be relevant. An audience has to be developed over a period, which means building a relationship with a series of engagement activities. So we have prepared a programme which will put the right message in the right place to the right audience. We start with an introduction to the themes of the year, and then continue with publishing, competitions, crowd sourcing and other activities to nurture the audience before we come to the highlight of the programme – The Economist Innovation Summit, to be held in Auckland in March 2014, with host sponsor ATEED alongside key sponsors from the private sector. And to push the message across the year, we use the platforms of The Economist to advertise and engage. Join us on a journey through your programme. The right message in the right place to the right audience.
- 10. Video introduction Essays Video summaries Start the global conversation ATEED Innovation Campaign Flow Invite attention Economist Innovation Summit Deep dive on the themes and engagement driver Global The Economist ContentContextAudience The Economist Print, online, social media Virtual Event ATEED channels The Economist ATEED Virtual Event 3 * survey & white paper Sept, Dec, March release The Economist Business, academia, Governments, Entrepreneurs innovators Crowd Sourcing Competition Innovation Challenge January 2014 The Economist Partner Media Social Media University/ Grad Schools The Economist Business, academia, Governments, Entrepreneurs innovators Launch ‐ April 2013 Push ‐ May 2013 Develop and engage – June 2013 ‐ January 2014 The Summit The Economist Innovation Summit Host Sponsor ATEED Auckland, March 2014 1.5 days Core audience 300 C suite invited by The Economist 50% from overseas Capacity for extension with ATEED up to 1,500 & broadcast to the world
- 12. Thought Leadership Essay collection (1): April 2013 Asia Pacific’s role in the global innovation race A collection of six essays from leading thinkers on innovation, with an introductory chapter from Vijay Vaitheeswaran, Economist China business and finance editor who is a recognized expert on the topic (see bio below). The collection would cover a wide range of topics, which could include the following: – Debunking the myths‐‐what does innovation really mean? – Can innovation be governed? How do governments need to change their thinking? – Hype, hope and reality: The facts about Asia Pacific engineering talent, Chinese innovative capability and myopia in Silicon Valley – Empires vs entrepreneurs: Who will be the key innovators in Asia Pacific? Potential contributors Introductory essay Vijay Vaitheeswaran, Economist China business and finance editor and author of Need, Speed and Greed: How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness, and Tame the World's Most Wicked Problems. http://www.economist.com/mediadirectory/vijay‐vaitheeswaran Vivek Wadhwa, Vice President of Academics and Innovation at Singularity University; Fellow, Arthur & Toni Rembe Rock Center for Corporate Governance, Stanford University; Director of Research at the Center for Entrepreneurship and Research Commercialization at the Pratt School of Engineering, Duke University; and distinguished visiting scholar, Halle Institute of Global Learning, Emory University. www.wadhwa.com Compelling Content: Innovation ‐ debunking the myths
- 14. Research (3): September 2013, December 2013, March 2014 1.White paper: Entrepreneurs: How to attract them, and help them grow, Sept 2013 The ability to attract, or retain and foster, talent is the single most important factor in developing successful innovation‐led economies. Enlightened governments (national and increasingly municipal) are working on policies aimed at improving their attractiveness to the entrepreneurial class. At the same time, this class—pulled by economic opportunity and pushed by restrictive policies in some markets such as the United States—is increasingly globally minded. But ‘entrepreneur’ is a broad term, and not all entrepreneurs will be attracted by the same factors. For example, the new life sciences PhD returning to Asia from the United States will have a different perspective than the mid‐ 40s tech or healthcare executive who has decided to launch a start‐up in an area he feels his former multinational employer has ignored. We propose to explore this issue by surveying a range of entrepreneurs (actual and potential) on their views on where to locate their business. Survey demographic Number: 500, Geography: Global The exact survey demographic will be determined through further research but we envisage using a variety of sources to attract entrepreneurs to the survey. This could include a partnership with entrepreneur organizations such as The Indus Entrepreneurs, graduate schools at leading universities and social media communities. Thought Leadership Compelling Content: Innovation ‐ debunking the myths
- 15. 2. White paper: The changing role of the CEO in the innovation process One of the greatest challenges facing companies globally is how to encourage innovation. Leadership is undoubtedly a key factor in solving this dilemma. But leadership of what kind? Companies appointing Chief Innovation Officers have found them to be often ineffective. Indeed, a consensus is forming, at least amongst management consultants, that it is the CEO who needs to lead the charge. But are CEOs really doing so, and if so, how? We will survey companies to find out. Survey demographic: Number: Minimum 300 responses Geography: Global Job title: 50% C‐level; 50% senior executive (director and above) Job functions: Range of functions Industry: Range of industries Company size: Minimum 150 from firms with US$500m or more in global annual revenue – 3. White paper: Learning to learn from failure Accepting failure as a valuable part of the learning process is a critical step in the creation of an innovative culture. This is difficult for companies the world over, and especially for large companies where politics and processes can take priority over nurturing of and experimentation with new ideas. How are companies dealing with this issue? We will survey them to find out, and present the findings in a white paper. Survey demographics: Number: Minimum 300 responses Geography: Global Job title: 50% C‐level; 50% senior executive (director and above) Job functions: Range of functions Industry: Range of industries Company size: Minimum 150 from firms with US$500m or more in global annual revenue Thought Leadership Compelling Content: Innovation ‐ debunking the myths
- 17. Thought Leadership Crowd sourcing contest (1): May 2013 Wanted: A new way to measure innovation – Numerous attempts have been made (including by this company) to measure the innovativeness of countries. Efforts, typically in the form of country‐ranking indices, focus on metrics like R&D spending, patents filed and number of engineering graduates. We believe that these metrics may miss the point. Innovation is about creating value—for companies, shareholders, customers—and the consumption of this value—how quickly ideas are adopted, or discarded. Could we measure this creation of value and consumption of innovation? We will work with suitable specialist social media such as www.quora.com which have wide user bases and possibly universities to ask innovators to design an index that measures the innovativeness of countries based on this definition. – Entries will also be solicited by via more mainstream social media as well as advertising to The Economist Group audience. – A cash prize and the opportunity to present the model at the Summit will be awarded to the winner, to be judged by a panel that includes experts from The Economist and Economist Intelligence Unit. The results will be unveiled in Sept 2013 . Compelling Content: Innovation ‐ debunking the myths
- 22. LIVE SPEAKERS, ONLINE AUDIENCE We will use the highly engaging WaveCast platform to run the virtual events, bringing together executives across Asia and globally for a 60‐minute discussion by experts on the issues surrounding the research. The EIU will research and convene a panel of experts and opinion leaders on the topic—from business, government, academia/think‐tank Event platform will carry ATEED brand (and supporting brands from corporate co‐sponsors) and will remain online for future download for specified time. After the event is complete, we will provide you with live traffic and downloaded viewing figures. 4‐week marketing campaign includes: ‐ Data capture ask all viewers to register before watching ‐ 3 Targeted eDMs ‐ Promotion in EIU client newsletters ‐ Geo‐targeted online ads ‐ Social media call‐outs ‐ Print and digital edition ad Estimated number of virtual attendees: 500+ per event (includes both live and post‐event download) Virtual Events Events & Conferences
- 24. Events & Conferences Innovation Challenge January 2014 Calling all innovative ideas The Economist invites readers and the intellectually curious across the globe to submit their ideas around innovation that will create value: for individuals, for business, for society. These could include a new approach to policy‐making, a new business model or a breakthrough idea around a major global challenge. The Innovation Challenge is promoted leveraging Economist Group platforms— including ads, electronic direct mail, web banners and social media. Participants are invited to submit their ideas via video which will be posted on the Innovation hub and shared across social platforms. Ideas are short‐listed and winners are invited to participate in The Economist Innovation Summit in Auckland. 8‐10 week marketing campaign includes: ‐ Dedicated webpage featuring short‐listed ideas ‐ Inclusion in eDMs as part of event marketing campaign ‐ Promoted across The Economist Group online and social media platforms
- 25. Events & Conferences (end of) March 2014 Innovation Summit ( 1.5 day event) Five‐star venue, Auckland The year‐long programme culminates in a major event that brings together leading minds in the innovation space—from across the region and around the world This 1.5 day event features debates, panel discussions, TED‐ style talks, interviews and break‐out sessions. The commitment ‐ Core audience 300 C‐suite executives and direct reports and opinion leaders; minimum 50% from overseas with outreach to a much wider community of stakeholders via live‐streaming of content and social media. This is our commitment. In addition ‐ we will attempt to attract another 200 senior business leaders and thinkers to the Summit by working closely with our corporate co‐sponsors, and relations with leading think‐tanks, academic institutions. Topics for discussion: • Megachange: The world in 2050 • The world turned upside down—innovation in reverse • Cultural phenomenon: Building a disruptive corporation • The end of Cheap China: innovation in manufacturing • Disruptive innovation 2.0 • Debate: Asia Pacific is winning the innovation race? Innovation Summit—flagship event hosted in Auckland
- 26. Events & Conferences (end of) March 2014 Innovation Summit (afternoon of day 2) Amphitheatre, Auckland The event expands to include a wide‐scale audience of up to 1,500 from across New Zealand. Participants from the Innovation Summit are joined by local business leaders, government officials, representatives from academia, think‐tanks, NGOs and students—invited by ATEED—for an afternoon presentation.* The Economist invites 2‐3 leading global figures will deliver engaging, inspiring and forward‐looking talks on their views around innovation. Chaired by The Economist’s Vijay Vaitheeswaran, the event is a highlight of Auckland’s Innovation Festival. *ATEED to invite/secure additional audience and host/fund event Innovation Summit—flagship event hosted in Auckland
- 27. Speakers at recent Economist Group events Events & Conferences Jeffrey Immelt CEO, General Electric Sir Marin Sorrell President, WPP Francis Yeoh Sock Ping Managing Director, YTL Corporation Robert Zoellick President, World Bank Enric Sala Explorer‐in‐Residence, National Geographic Society Philip Carmichael President, Asia‐Pacific, Haier Group David Brennon CEO AstraZenaca William Meaney Chief Executive Officer, The Zuellig Group Ho Kwon Ping Executive Chairman, Banyan Tree Holdings Jim Rogers Chairman, Rogers Holdings Ratan Tata Chairman, Tata Group Dominic Barton President, McKinsey & Co
- 28. Events & Conferences Economist Events and Quality Audiences Typical delegate profile at an Economist EventTarget delegate profile ‐ Minimum 50% from overseas ‐ At least 70% C‐level and direct reports with remainder academics, government officials, representatives from leading think‐tanks, NGOs, economists ‐ Mix of Asian and global multinational companies ‐ Example lists of participants of prior events in Appendix 1 Chairman/President/ C-Level Management/ Chief Representative 21% Vice President/ Director/Head 35% Managing Director/ General Manager 13% Government official/ Ambassador 10% Adviser/Consultant/ Economist/Specialist 10% Manager 5% Professor/Dean/Academia 6%
- 29. Events & Conferences Carrier sheets for subscriber copies of The Economist Print advertisements in The Economist DM brochures to readers of The Economist Dedicated web presence for the event Extensive eDM campaign Bound card inserted in copies of The Economist Examples of promotional tools we will leverage in support of the Innovation Summit—all would carry the ATEED brand alongside corporate co‐sponsors Innovation Summit—flagship event hosted in Auckland
- 30. Select sessions from the Innovation Summit will be streamed live for viewers worldwide Format The live stream allows non‐event participants to view the discussion online as it happens or download at a later date. Interactive functionality enhances the experience so live viewers will be able to: ‐ comment live on the session and respond to each other ‐ pose questions to the speakers/participants 4 week marketing campaign includes: ‐ Data capture ask all viewers to register before watching ‐ Dedicated web page featuring ATEED branding ‐ eDMs, influencer outreach, speaker engagement and PR ‐ Promoted across The Economist Group social media platforms Events & Conferences Innovation Summit—flagship event hosted in Auckland
- 32. Events & Conferences Sponsorship benefits ‐ Innovation Summit • Branded as ‘host sponsor’ on all marketing materials, alongside other corporate sponsors. (Host sponsor is our top level designation). • Extensive marketing campaign leveraging Economist Group channels, including advertising (print + digital), online, electronic direct mail, social media, custom invitations and public relations • Tie up with relevant partners (broadcast, print, online, academic, social) to extend reach of marketing campaign • Pre and post‐event engagement with audience through online discussion boards, social media surveys, content sharing and video links • Live streaming and blogging from event take the content global • 30 seats to the event for senior executives, officials, relations • Suggested: event opening or closing remarks by Prime Minister, John Key • Co‐host alongside The Economist of VIP speaker’s dinner to which all event speakers will be invited – approx 30‐40 pax. 5‐min opening welcome remarks, 4 complimentary seats • A dedicated exhibit area to showcase and distribute sponsor marketing material Innovation Summit—flagship event hosted in Auckland
- 33. EARNED MEDIA Events & Conferences Media Coverage In order to maximise the PR benefits of the Innovation in Asia programme, our in‐house amplification agency (TVC Group) will create a television, radio, print, internet and social media campaign designed to capture global coverage. TVC’s award winning content distribution portal (Digital News Agency) with 17,000+ registered media users will be leveraged to supply broadcast and print quality content to the world’s media The centre‐piece of the campaign will be to create live broadcast moments through a satellite media tour (SMT) on or around the Innovation Summit. Vijay accompanied by a senior New Zealand government representative (preferably Prime Minister John Key) will conduct live or pre‐recorded down‐the‐line interviews with global broadcasters. TVC will work alongside your marketing or PR team to help identify and develop news angles, and to manage the SMT schedule to reach a broad mix of broadcasters, such as the BBC, CNN, ABC, CBS and many others.
- 35. Marketing Campaign Digital On‐site Branding Social Media PR Direct Mail Online Ads Print Ads EVENTS Digital PR Social Media Print Advertorials Online THOUGHT LEADERSHIP To promote the Innovation programme, all Thought Leadership research and Events will be supported by a full scale integrated advertising campaign
- 36. Print As noted; complimentary print / digital and online advertising executions will drive awareness and solicit participation in events throughout the year. These ads will carry the ATEED brand alongisde corporate co‐sponsors In order to link the content generated through the programme to ATEED’s core messaging around the Auckland’s innovation credentials and opportunities in the city and New Zealand by extension we suggest the following additional print executions: Advertorials in the WW edition of the Economist: 2 x designed to promote the results of whitepapers (including ATEED perspective box) 2 x brand advertorials that summarize Auckland’s credentials in innovation and its vision for the future Worldwide weekly circulation: 1,587,010 copies (Audit Bureau Circulation Jul‐Dec 2011) Readership: 5,554,535 Marketing Campaign
- 38. Online Branded Content Hub – A special branded content online hub will be created to host all the content and activity for the pgoramme. – This Innovation hub will feature: – Thought Leadership content – Event information – Streaming event – Promotions, contents – Social media links – Sharing and commenting functions – Multi‐media formats i.e., video , audio, images, blogs, articles – Traffic will be driven to the hub using a multi tab rich media ad unit which will run on Economist.com. The rich media ad unit will feature selected content from the hub to draw people in. Marketing Campaign & Online Content Worldwide’s monthly page views: 36 million Worldwide’s monthly unique users: 7 million
- 39. Digital Edition The future of publishing – digital editions. Where readers are moving, and advertisers are acting alongside print. Replicates the lean‐back, immersive experience that readers get in print. Audience reach 34% iPad, 34% iPhone and 31% Android We will create content rich interactive ad units which will draw attention to programme and direct traffic to the Innovation Hub Campaign: 8 x issues Marketing CampaignMarketing Campaign & Digital Content Engaged Readership 1,049,055 Global monthly active readers
- 40. Social Media Activation A full scale campaign will be engaged to amplify the Innovation programme across The Economist Social network – The Economist: Facebook, Linked In, Twitter, Facebook Asia Pacific – EIU: Facebook, Linked In, Twitter, Weibo, YouTube – Bespoke Innovation Facebook and Twitter pages Where appropriate, the sponsor’s social networks can be utilized – The Economist: Facebook, Linked In, Twitter, etc. Traffic drivers from across The Economist network will link audiences to the social channels Amplification Campaign
- 45. To make it happen: • A minimum of one and no more than 5 private sector (co) sponsor(s) • 100% editorial independence on programme, content, speakers—in keeping with The Economist’s editorial guidelines • Programme cannot directly promote interests of the host market • The Economist Innovation Summit will be the centerpiece of a the Innovation Week organized by ATEED. Innovation Summit participants can be invited to other Innovation Week activities once they are registered (mention included in confirmation materials—registration to side events to be handled by host) Important notes
- 46. Branding ATEED vs. Corporate Sponsor Deliverable/ ATEED CORPORATE SPONSOR (S) Thought leadership Innovation essay collection ,White papers, Crowd sourcing contest Branded as “sponsor” Branded as “sponsor” Events & Conferences Virtual events, Innovation challenge, Innovation Summit & all marketing in support of these events Branded content hub, online ads Branded as “host sponsor” – top level designation – premium logo size Branded as “sponsor” Print advertorials Designed to promote results of white paper Designed to promote ATEED, digital ads sole brand – sponsor box Sole brand Not included Not included
- 47. Branding and benefits Program details subject to change and final edit approval. © The Economist Group 2012 Platinum level Lead Sponsor •Thought Leadership: Sponsor designation for all Thought Leadership content (white papers, surveys, crowd sourcing, etc.) •Events: Host sponsor designation and prominent logo placement for all events and conferences, to include all associated promotional material, PR, event website, event signage. All access passes for events (30), •Online: Host sponsor designation on programme hub with premium advertising space allocation, video and/or rich media ads •Promotions: Prominent logo placement on all programme related advertising (print, digital, online) •Sponsor will receive a post campaign analysis to include Thought Leadership reports, event summaries and debrief, online traffic reports, press clippings
- 48. *Exact timings subject to approval and revisions. 2013 2014 APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR PROJECT MANAGEMENT Project Kick‐Off Post Project Review PROGRAMME THOUGHT LEADERSHIP CONTENT Innovation Essay collection Crowd sourcing contest White Paper White Paper White Paper EVENTS & CONFERENCES Virtual Event Virtual Event Challenge INNOVATION SUMMIT MARKETING PRINT Advertorial Advertorial Advertorial Advertorial ONLINE Online Hub & Interactive Programs , online advertising DIGITAL Digital ad Digital ad Digital ad Digital ad Digital ad Digital ad Digital ad Digital ad SOCIAL MEDIA On‐going with amplification intensified post research and pre events PR On‐going with intense campaigns post research and pre events Programme Timeline
- 49. Investment ENGAGEMENT ELEMENTS US$ NET 1. Thought leadership research Essay Collection paper + 4 x 2‐3 edited video interviews Crowd Sourcing on Innovation (EXCLUDES CASH PRIZE IF ANY) White paper ‐ Entrepreneurs: How to attract them, and help them grow ‐ including global survey White paper theme ‐ The changing role of the CEO in the innovation process ‐ including global survey White paper ‐ Learning to learn from failure ‐ including global survey $ 600,000 2. Events Virtual event ‐ Debunking the innovation myth Virtual event ‐ Changing role of the CEO Innovation Challenge Innovation Summit – core of 300 pax (50% from overseas) + additional 200 projected pax through partners: total 500 pax See Appendix II for travel & accommodation assumptions Integrated marketing campaign includes separate promotion for each across Economist Group channels, including print, digital, economist.com, electronic direct mail, social media, PR $ 2,500,000 Program details subject to change and final edit approval. © The Economist Group 2012
- 50. Investment ENGAGEMENT ELEMENTS US$ NET 3. Print advertorial features – 4 double page spread Edition: Worldwide, includes a production $ 1,028,500 4. Digital – 8 x issues Edition: Worldwide, includes production $ 356,632 5. Online – 8 million impressions Geo‐target: Worldwide, includes production $ 280,000 6. PR Bespoke Marketing and Social Campaign Global Media Tour Included US$ 75,000 EXAMPLE INVESTMENT ‐31% Total programme $ 4,840,132 ( $ 1,490,132 ) $ 3,350,000 Program details subject to change and final edit approval. © The Economist Group 2012
- 52. Appendix 2 Travel & accommodation assumptions Flight Per pax (HK$) No of pax Total (HK$) Total (US$) Hong Kong (E) $ 10,000.00 14 $ 140,000.00 $ 18,064.52 Singapore (E) $ 13,000.00 14 $ 182,000.00 $ 23,483.87 Taiwan (E) $ 12,000.00 14 $ 168,000.00 $ 21,677.42 Melbourne (E) $ 5,000.00 14 $ 70,000.00 $ 9,032.26 Sydney (E) $ 5,000.00 14 $ 70,000.00 $ 9,032.26 Bangkok (E) $ 9,000.00 14 $ 126,000.00 $ 16,258.06 Jakarta (E) $ 9,000.00 14 $ 126,000.00 $ 16,258.06 Japan (E) $ 19,000.00 14 $ 266,000.00 $ 34,322.58 South Korea (E) $ 15,000.00 14 $ 210,000.00 $ 27,096.77 Beijing/Shanghai (E) $ 16,500.00 14 $ 231,000.00 $ 29,806.45 UK (B) -LON $ 90,000.00 5 $ 450,000.00 $ 58,064.52 US (B) - DC $ 155,000.00 5 $ 775,000.00 $ 100,000.00 150 $ 363,096.77 Guest room Per pax (NZ$) No of night Total (NZ$) Total (US$) Classic (120rms) $ 270.00 360 $ 97,200.00 $ 80,701.08 Executive (30rms) $ 320.00 90 $ 28,800.00 $ 23,911.43 150 Rooms 450 $ 104,612.51
- 60. 84% are involved or influence a community, club or group 75% make it a point of telling others about a company if they are impressed 54% influence corporate strategy Source: Ipsos Economist Subscriber Study – data based on C‐Suite/Business decision maker/Board Member audience
- 61. Business Leaders Prefer Our Brand Source: Mendelsohn Doublebase 2010/2011 ‐ based on individuals with HHI 100K;+; C‐Level or Upper Business Decision Makers based on C‐Suite. Board Members or VP+ job titles with business purchase responsibilities; Influential/Opinion leaders based on 4+ public activities; All stats have 50+ respondents; Bloomberg Businessweek is not measured Opinion leader/Influential (Index) C‐Suite or Upper Business Decision Makers (Comp%) Businessweek.com The Economist/The Economist online The Wall Street Journal/WSJ.com Forbes/Forbes.com Fortune / CNNMoney.com Wired/Wired.com C‐suite executive, senior managers and business decision makers who influence others turn to The Economist and The Economist online for insight and analysis they can’t find in other publications or websites