The document discusses the challenges faced by job seekers in Europe, highlighting the lack of career assistance and employer dissatisfaction with traditional recruitment methods. It introduces a new approach called Persona, which utilizes a question-centric job-matching algorithm and fun, game-based elements to better connect candidates with employers while addressing skills gaps. The business model follows a freemium/SAAS approach, aiming to secure funding and broaden its market reach after initial traction with a work program provider.

1. The better way to do Online Recruitment
Contact: Nick@getyourpersona.com

2. Question:
What’s it like to be a jobseeker living in Europe in 2014?

3. Read job descriptions...

4. write and submit CVs...

5. maybe receive some guidance.
64% of young people feel they
didn’t receive enough career
help during education.

6. Question:
How do employers attract people with the relevant skills?

7. Post a job advert...

8. ..and sort through CVs.

9. But over half weren’t happy.

10. We need a new approach:
To better understand the needs of employers
To cheaply automate CV sorting & Job advert writing/reading
To make education & employment progression more integrated

11. Zappos agrees there’s a problem

12. ❖ Question-centric approach
❖ Job-matching algorithm
❖ Game-Based learning & training
❖ Fun, incentivised job search
❖ Personal profiles for individuality
Persona shows job seekers
how they are perceived by
employer. The word comes
from the latin for ‘mask’.

13. Persona’s method:
Candidates answer job-requirement questions relating to their skills
Employers create and share these questions by sector & job title
Persona can benchmark where the skills gaps are and algorithmically
match candidates & vacancies

14. Market segments
➢Work Programme ~ private sector job centres
£3.2 Billion/yr
➢Recruitment
agencies
£29 Billion /yr
➢Training providers £50 Billion /yr

15. Business Model
Persona operates a freemium/SaaS model,
charging recruitment & training teams based on
the volume of candidates they access, contact,
and place.
To overcome the ‘chicken and egg’ phase,
Persona is attracting users using the free-tier and
through incentives provided by partners.

16. Competition
General / specialised job boards
Applicant Tracking Systems
CV Parsers
Social recruiting e.g. LinkedIn
Email mailing lists & manual methods

17. Traction
➢ Found a niche and currently trialling with a large Work
Programme Provider ~50,000 candidates, 600 staff

18. Growth forecast
➢ Convert first customer by
October 2014
➢ Use as case study to
attract the other Work
Programme providers
➢ Once saturated, move
into the wider recruitment
and training markets by
October 2015 .

19. The Team
The team is particularly strong with each
founder contributing a different skillset.
★ Nick Theodorou graduated from UCL with a
Masters degree in Physics and leads the
commercial efforts.
★ Dale Webb graduated from Birmingham in
Computer Science and leads design & co-leads
development.
★ Ned Zbili graduated from Cardiff in Computer
Science and also co-leads development.

20. Investment opportunity
Post first-customer conversion looking for £250,000 seed
funding to further marketing and development efforts.
We’re also looking to partner with incentive providers e.g.
top-up credit for applying to jobs.
Feedback & introductions also welcome!