Connected Campus — The Future is Your Student

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Core assumptions of traditional higher ed practice are often misaligned with new realities of opportunity and need. Peter Coffee of salesforce.com shares observations on connection with the future of human collaboration, knowledge acceleration, business globalization and next-gen education to build strong lifelong relationships with your constituents.

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Connected Campus — The Future is Your Student

  1. 1. Connected Campus: The Future is Your Student
  2. 2. Peter Coffee VP for Strategic Research salesforce.com @petercoffee
  3. 3. What Higher Ed Means to Me • This isn’t just business. It’s personal. • My parents - Both were Alumni Medal recipients from Columbia University - My mother edited the Alumnae magazine at Barnard College • My wife and myself - Volunteer science educators in both elementary and high schools - My wife: MIT Visiting Committee for Aerospace Engineering - Myself: Lecturer at MIT, Harvard, Stanford, Pepperdine, Chapman, UCLA • The next generations - Three sons in their 20s (MIT & UC San Diego)…versus the world - One 2-year-old granddaughter who’ll need something even better
  4. 4. We’re All Here On a Mission • You’ve heard it before: core assumptions of traditional higher-ed practice are misaligned with new realities of opportunity and need • Let’s ask: what would be better? - Draw on new means of collaboration - Address rapid knowledge acceleration - Reflect reality of business globalization - Weave this into next-gen education •  It’s about strong, lifelong relationships with your constituents - Beyond the 4-year degree…to a continual stream of value
  5. 5. Facts Change “When the facts change, I change my mind. What do you do, sir?” - probably never actually said by John Maynard Keynes Let’s talk about the facts that have changed: - “The amount of knowledge in the world…is doubling every 18 months” - www.futuristspeaker.com/2013/03/the-half-life-of-a-college-education/ - “34 percent [of Americans] say they won’t retire until they are at least 80 years old, up from 25 percent in 2011 and 30 percent in 2012” - wallstcheatsheet.com/stocks/new-retirement-plan-work-longer-or-until-you-die.html - “If you want to know what college is actually like in this country, forget Swarthmore, with 1500 students. Think Houston Community College, with 63,000. Think rolling admissions. Think commuter school. Think older. Think poorer. ” - http://www.theawl.com/2013/02/how-to-save-college
  6. 6. The “Shareconomy” Wants to Share with Higher Ed There are structural changes affecting every marketplace - Ease of discovery: power to find exactly what you need, now - Economy of trust: access to others’ unfiltered reports of experience - Efficiency of payment: plummeting cost of transactions - Accountability for outcome: mechanisms for measurement Higher Education has yet to reflect this shift to a “subscription” model - Go to a campus and take courses before we need (or understand) them - Make choices based on limited and selective data as to what has value - Acquire (and pay for) a degree as if it were a long-lived capital asset - Send money to alma mater for the rest of our lives in voluntary gratitude
  7. 7. What would Higher Ed look like if we’d known… …that people would be connected 24×7?
  8. 8. What would Higher Ed look like if we’d known… …that science would be crowdsourced and gamified? “The game, called EteRNA, allows players to remotely carry out real experiments to verify their predictions of how RNA molecules fold. The first big result: a study published this week in the Proceedings of the National Academy of Sciences, bearing the names of more than 37,000 authors – only 10 of them professional scientists.”
  9. 9. What would Higher Ed look like if we’d known… …that data would tell us what’s interesting, instead of making us design experiments to ask? “By combing through 7.2 million of our electronic medical records, we have created a disease network to help illustrate relationships between various conditions and how common those connections are. Take a look by condition or condition category and gender to uncover interesting associations.” visualization.geblogs.com/visualization/network/
  10. 10. The Challenge Isn’t News. The Answers Are. • We live and work longer; knowledge lifetime is shorter • Communication costs less; ignorance costs more • Jobs need more knowledge; employability takes more time • “No U.S. pick-and-shovel laborer can compete with the work of a steam shovel. The modern industrial revolution is similarly bound to devalue the brain, in its simpler and more routine decisions.” • “Taking the second revolution as accomplished, the average human being of mediocre attainments or less has nothing to sell…worth anyone's money to buy.” – Norbert Wiener, 1948 • Our shared mission: to enable tomorrow’s attainments
  11. 11. Rob Acker COO, Salesforce.com Foundation
  12. 12. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  13. 13. Why Salesforce? Enterprise Cloud Computing Fast Easy Open Flexible Trusted No Hardware No Software Automatic Upgrades Scalable Any Device Data Portability Transparency Real-time Status App Marketplace Extensible
  14. 14. Proven Success in Higher Education % 84 Improved Ability to Achieve Mission % % 86 Improved Overall Efficiency %
  15. 15. Challenges Faced by Higher Education The Funding Challenge Legacy Systems Greater Competition Connected World 5BSmart phones by 2017 Connected 50B Connected Products Image source: silabs.com/iot 58%Faster Deployment 4.5B Aggregate Social Users Social Cloud Mobile •  Fragmented systems create silos •  Expensive and difficult to use •  Lack mobile and social •  Universities Competing for Smaller Pool of Grads •  Shifting Demographics •  Changing Delivery Mechanisms of Courses “American higher education cannot assume that its competitive position in the world is unassailable.” – President Michael Crow, ASU •  Performance requirements tied to appropriations •  Return of Title IV funding •  Rising tuition and reliance on raised funds
  16. 16. Is Your Campus Built for the Connected Era? Are you able to target and onboard the right students? Are you able to successfully graduate your students on time? Are you able to increase participation and donations? Are you able to personalize communications? Recruitment Student Success Advancement Communications Community Engagement Are you effectively engaging and collaborating?
  17. 17. What does it mean to be a Connected Campus?
  18. 18. Salesforce Higher Ed Solutions Recruitment CommunicationsAdvancement Donor Management Gift Processing Alumni Relations Student Success & Retention Early Warning One Stop Shop Advising Recruiting Automation Events Management Social Prospecting Cross-channel Marketing Campaigns Social Media Journey Building Career Services Community Engagement Prospect Community Student Community Alumni Community Faculty Community
  19. 19. 360° student view CommunicationsRecruitment Student Success & Retention Advancement Become a Connected Campus: Put Your Students at the Center Community Engagement
  20. 20. How Do I Become a Connected Campus? Connected Campus Roadmap Implementation PartnersPartner Solutions Built on Salesforce1 Platform
  21. 21. Salesforce1 for Higher Ed Demo
  22. 22. Become A Connected Campus: Connect With Your Students in a Whole New Way Connected Faculty/Staff Connected Organizations Connected Alumni Connected Devices Connected Students

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