The document introduces the Lean Startup methodology (LSM), which is an approach for launching products and services based on Japanese lean manufacturing principles. The LSM relies on validated learning, experimentation, and iterative product releases to shorten product development cycles, constantly measure progress, and gain valuable customer feedback. It outlines the Build-Measure-Learn process which involves creating a hypothesis, building a minimum viable product, measuring customer responses, analyzing the data to learn what works and what doesn't, and then deciding whether to pivot the product or persevere with the existing hypothesis before repeating the process.

1. An Introduction to the Lean
startup methodology

2. What?
 The Lean Startup Methodology (LSM) is an approach for
launching products/services
 Based on Japanese lean manufacturing principles
 The LSM relies on validated learning, experimentation,
and iterative product releases to:
 Shorten product development cycles
 Constantly measure progress
 Gain valuable customer feedback

3. What is waste for a startup?

4. Why?
 We eliminate uncertainty
 We work smarter, not harder
 We create order
 Shorten product development cycles

5. Hypothesize
Step One: Create a hypothesis for your product or service

6. Fill out the lean CANVAS
Spend 15min for the first version
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7. Build-Measure-Learn

8. Build
 Step Two: Build a basic version of your product
 A minimum viable product (MVP) is the version of a new product
which allows a team to collect the maximum amount of validated
learning about customers with the least effort
 Prototype
 Website
 Design Mockup
 Video Describing Your Product

9. MVP
MVP Product

10. Measure
 Step Three: Get your product out there and measure the
results
 Web Page Analytics: How are people interacting with your
site
 Videos: Number of views and comments
 Landing Pages: How many people sign up?
 User Testing
 A/B Testing: What do people respond to?

11. Vanity Metrics
“Vanity metrics make
you feel good but
don’t offer clear
guidance on what to
do”
● Eric Ries, The Lean Startup

12. Learn
 Step Four: Take your data and analyze it
 What did customers respond to?
 What didn’t they respond to?
 What created value?
 What diminished value?
 Does my data validate my hypothesis?

13. Pivot vs. Persevere
 Once we’ve analyzed our data we can decide to:
 Pivot
 Something is fundamentally wrong and we need to change
our hypothesis
 Persevere
 Stay the course and continue on with our existing
hypothesis

14. Repeat