The document provides an introduction to Salesforce's Force.com platform, emphasizing its capabilities for building applications with features like a development platform, visual workflow, and integration with social and mobile tools. It outlines potential risks associated with forward-looking statements and the importance of current features when making purchase decisions. Additionally, it offers resources for developers, including a workbook for creating applications and upcoming events for further learning.

1. Introduction to Force.com
Josh Kaplan
Senior Product Manager
@joshsfdc
Adam Torman
Senior Product Manager
@atorman
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2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may
contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc.
could differ materially from the results expressed or implied by the forward-looking statements we make. All
statements other than statements of historical fact could be deemed forward-looking, including any
projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning
new, planned, or upgraded services or technology developments and customer contracts or use of our
services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with
developing and delivering new functionality for our service, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web
hosting, breach of our security measures, the immature market in which we operate, our relatively limited
operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com,
inc. is included in our annual report on Form 10-K filed on April 30, 2008 and in other filings with the
Securities and Exchange Commission. These documents are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligation and does not intend to update these forward-looking statements.

3. @forcedotcom / #forcewebinar
Developer Force Group
facebook.com/forcedotcom
Developer Force – Force.com
Community
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4. Cloud App Platforms Allow You to Build Apps
You Didn’t Think Possible 6 Months Ago
Social
Mobile
Real Time

5. Salesforce is the Proven Cloud App Platform
Q3FY09 Q4FY10 Q1FY12

6. A Complete Platform For Building Apps
Development Platform
Form Builder Report Builder Visual Workflow Multi-tenant code Social collaboration
execution framework
Cloud Database
Massively Scalable ACID Transactions Social Data Mobile Self-tuning
Data Service & Triggers Model Query Optimizer
REST & SOAP Row Level Identity & Backups & Enterprise
API’s Security Authentication Disaster Recovery Search
Cloud Infrastructure
ISO 27001 Proven Automatic Trusted Real-time
Certified Security Reliability Elasticity Status Upgrades
Real-time Salesforce to Global Data Highest Multi-tenant
Sandbox Salesforce Centers Performance Kernel
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7. Use Case: UberJet
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8. Define the Data Model
Drag and Drop
Object and Field
Palate Easily Build
Schema
Relationships
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9. User Experience Tab Navigation
App Picker
Customizable
Customizable
Layouts
Lists
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10. Incorporate Your Logic
Declarative Logic (point and click)
• Field Requiredness/Uniqueness
• Audit History Tracking
• Workflows Rules & Approval Processes
Formula-Based Logic (spreadsheet-like)
• Formula Fields
• Data Validation Rules
• Workflows Rules & Approval Processes
Procedural Logic (code)
•Apex Triggers
•Apex Classes
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11. Using Formula Logic and Validation Rules
Formula Field
to show reward
level
Roll Up
Summary of
Validation Rule to Miles Travelled
check how many
passengers there
will be
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12. Your Rules Workflow Rule Criteria
(WHY)
Workflow Evaluation
Criteria (WHEN)
Workflow Action
(WHAT)

13. Flow
Design-Time Tool
Run-Time Flow

14. Make it Better with Visualforce
Custom UI
Standard Controller
Iterate over records
using DataTable
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15. Push the Envelope with Apex
 Java-like OO language
 Strongly-typed
 Tight Integration with
Salesforce.com Data
 Designed for Multi-tenancy
 Integrated Testing Framework
2 Billion+ Lines of Apex Code
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16. The Many Faces Of Apex
UI Layer
Program Control
Javascript
Integration
Inbound Email
Handling
Asynchronous
Database
Custom Batch Processing
Triggers
Web
Services
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17. Customize Once, Access Everywhere
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18. Open and Real-time APIs
Apex Data Loader
Mobile External Apps Callouts Data ETL
• SOAP or REST API
• Extract
• REST API • Bulk API • Apex Callouts • Transform
• Mobile SDKs • Apex Web Svcs • Outbound Msgs • Load
• Metadata API
• SOAP & Bulk API
• Streaming API
Security and Validation Rules
Force.com Platform

19. Build Sites Declaratively with Site.com
Palate of Drag-and-
Drop Page
Elements
Editable content
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20. Users Everywhere
 Add multiple users
quickly
 Add single users
with more detail
 Use the sObject API
for bulk
 Use REST API
 Use SAML for
upsert
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21. Scalable and Simple Security
 Profiles & Permission Sets  Sharing
– What tables and columns – What rows can I access
can I access – Read/Write/Transfer/Full
– Read/Create/Edit/Delete
Jets Table
 Read
 Read
 Create Name Airport Code  Write
 Edit
 Delete Zephyr JFK
White Cloud SFO
 Read
 Edit
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22. A Complete Platform For Building Apps
Development Platform
Form Builder Report Builder Visual Workflow Multi-tenant code Social collaboration
execution framework
Cloud Database
Massively Scalable ACID Transactions Social Data Mobile Self-tuning
Data Service & Triggers Model Query Optimizer
REST & SOAP Row Level Identity & Backups & Enterprise
API’s Security Authentication Disaster Recovery Search
Cloud Infrastructure
ISO 27001 Proven Automatic Trusted Real-time
Certified Security Reliability Elasticity Status Upgrades
Real-time Salesforce to Global Data Highest Multi-tenant
Sandbox Salesforce Centers Performance Kernel
Follow us @forcedotcom

23. The Force.com Workbook
 Download the Workbook:
http://bit.ly/forcedotcomworkbook
 Create an end-to-end Application
– Warehouse Management
– E-commerce Storefront
 10 x 30 minute tutorials
– Bottom up
• Database to Storefront
– Each Tutorial Builds Upon the
Previous
– Build in Developer Edition Now!
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24. Ready. Set. Go!
FREE
http://developer.force.com/join
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25. Resources
– Developer Sign-up – $Free Org
http://developer.force.com/join
– Trust
http://trust.salesforce.com
– Ideas Exchange
http://ideas.salesforce.com
– New Release Information
http://developer.force.com/releases
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26. Upcoming Events
 May 16 – Summer ‘12 Preview Webinar
– bit.ly/summer12-force
 May 22 – Cloudstock 2012 London
– bit.ly/cslondon-wb
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27. Q&A
http://bit.ly/introforce
survey
@atorman @forcedotcom @joshsfdc
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